Fashion Man: What Kind Of Fashion Week Does China Need?

Since its debut in 1997, China International Fashion Week has entered its fifteenth year. It has developed into a fashion service platform that releases fashion trends, shows fashion creativity, promotes design innovation and promotes brand image.

This "Chinese characteristic" has been criticized by some fashion circles and even referred to as "fashion is not fashionable."

This is mainly due to the evaluation of designers' works and the evaluation of various activities added to the fashion week besides the press conference.

The editors of fashion magazines are outspoken. "Fashion trends released on foreign fashion week are all new fashions. Many of them are garments. Chinese fashion week is more like a show, so there is no need to talk about real wear.

Sometimes you see a very good style, especially when you look at the brand store, but it's completely another style. It doesn't have any boundaries with the show. I really don't understand what the show is doing. "

In view of the criticism of this part of fashion circle, the brand does not think so.

"To show up on fashion week is for more people to know the brand". Designers husband and wife Ding Yong and Liu Xing also admit that after the fashion week, sales really improved.

Many designers feel that showing up on fashion week is actually more effective than advertising at a big price. It can not only make people see design works, but also let more media spread the news to more potential consumers.

The students of fashion design department are more interested in the "care" of fashion week.

Probably no fashion week, like the China International Fashion Week, will reserve tickets for the show to students of design department.

Beijing has been building "fashion capital", and fashion capital is a very important consideration in fashion week.

Many fashion magazines like to emphasize the gap between China International Fashion Week and the world's five fashion week, but many brands and audiences have praised it.

On the one hand, the critics think that fashion week is a pure show. It is far too far from the trend and clothing. On the other hand, the brands and designers are flocking, and the publicity effect is better than the advertising.

With such a mixed reputation, we can't help wondering what kind of fashion week do Chinese people need.

Representatives of Fashion Association officials: original, starter and new faces.

Yang Jian (Secretary General of China Fashion Week Organizing Committee)

Our fashion week, with the participation of famous enterprises and famous brands, also has the participation of cutting-edge designers. This is our characteristic.

Some people do not understand why students graduate works are also put on fashion week. This is actually a help for young designers.

The release of graduation works will be done in March, because they will graduate soon, and it will help them know more about this national platform, and it is also a way to foster young designers.

As for the press conference and cocktail reception during the fashion week, I think it is a good opportunity for the media to understand the national macro industry and take a break from watching the show. It does not conflict with the show.

Fashion media, designers, trade associations and so on can interact with each other, which is another platform provided by fashion week.

There is still much room for further development of fashion week in the future, which needs continuous improvement and improvement.

Some people say that there are no big brands and no international brands in our fashion week. If we want to meet the requirements of these people, it is OK to spend money on big cards. But we do not want to use this way. What we want is a successful cooperation. If they feel that China's fashion week is enough, they will naturally ask for the show and start.

If I have just come to a big card, I would like to bring back the work of the fashion week of the fashion show abroad, and I think not many people would like to see it today.

Therefore, our fashion week is still original, first and new faces.

Brand new release and order meeting

Wang Junwei (Deputy Secretary General of Hangzhou Designers Association)

It is a stage of the development of China International Fashion week. At present, the fashion week of China is not yet fully embodied in the specialization and industrialization. The fashion week of China has not yet been clearly differentiated from the fashion week. At present, fashion week will see both the publication of the designer and the release of the brand, the concept of clothing and the uneven clothing. There are reasons for positioning, and there are other reasons. For example, fashion week lacks the department stores that the professional buyers and brands need, and fashion week has not yet formed a more powerful mass influence. The brand is more about the effect of spreading the brand image to the media, rather than pmitting the brand new brand to the end consumers through the media. Some media have asked me why the fashion shows and the shopping malls will be so different.

In terms of our survey of clothing enterprises and designers in Hangzhou, designers need more professional audience participation, such as professional buyers and department stores. Not only is the display and promotion of brand image, fashion week should also become a brand new press conference and order meeting, which has a more direct effect on brand development.

Fashion brand representatives should be a platform for creating international brands.

Tian Qiming (Chairman of the company)

This year is our ninth year's participation in fashion week. According to our understanding, China's fashion week should be a cradle and soil for shaping international brands. The collection of international information will deduce different lifestyles through the category of commodities, from the release of fashion trends to the trend of fashion, the way people dress and the way of life will be shown in fashion week.

Therefore, the international fashion week in Beijing will become a platform for creating international brands just like the fashion week of Milan and Paris.

From the brand perspective, I hope that the international fashion week will continue to dig up the soil, build a good platform, and do a good job in a series of interactions in international circulation, so as to create more international brands.

Representatives of famous fashion designers: I hope to be more international and more open.

Xie Feng (famous fashion designer, JEFEN brand design director)

The world's five fashion week has its own style.

The leading role of Paris is the birth of many world-class design masters, and the goal of all designers. In Milan, clothing is relatively better, and it can feel the help of classic inheritance. The clothing released by New York itself is relatively commercialized. The fashion week in London and Tokyo is more respected for the works of avant-garde and young designers, and there are many mature styles that have been mature in style.

The fashion show and fashion show in Paris Fashion Week show different atmosphere, form and content. But now the fashion week in China is becoming internationalized, and people are more and more recognized for Chinese fashion.

Comparing domestic and foreign fashion week, I think domestic fashion week needs further specialization, classification is more precise, participation and help resources need to be more extensive, truly in line with international standards, which also requires the cooperation support and professional development of all parties.

We can see that we have made rapid progress so far, but there is still a long way to go if we want to lead the fashion.

I hope that the fashion week in China will become more internationalized, and the voice we can release can be heard. I hope our platform for fashion week will have more opportunities and resources for participants to grow and grow on this platform.

I also hope that more professionals who are enthusiastic, strong and willing to invest in the industry will take part in fashion week.

I believe that with the promotion and support of professionals, we will get better and better.

Fashion buyer representatives: hope to improve resources and maturity.

Ana Young (Shanghai fashion buyer)

Compared to the Chinese fashion week I have participated in, I feel that there are differences in resources and maturity, especially for overseas influence and radiation.

Some people say that many buyers do not look at the fashion week in China. Actually, it is not like this. They are not unwilling. The key is the pattern is different. Even if there are buyers, they should not be the same group of people. In China, there are many elements of "show", which are not only shows abroad, but also a lot of work behind the show.

My understanding is that fashion week mainly provides platform. This platform depends on whether the parties find the resources they need, whether they bring fruits to publishers, or whether they bring corresponding information and services to participants.

Its functions and achievements should be mainly reflected in the professional field, so participants must be closely related people, rather than facing the general public.

This is also what I very much hope that the fashion week in China can learn from.

Fashion media representative: I want to see fashion week with "public opinion".

Zhou Zhou, director of fashion, fashion columnist.

The fashion week I want to see is a lot of cutting-edge faces, not all old faces, otherwise it will make people feel very boring.

The show with cutting-edge designers will be more attractive, more interesting and promote the development of the fashion industry.

What's more impressive is that there was a discussion on the Internet before that it could allow netizens to vote and choose which designer's show they would like to see, and then let him publish it. I think this idea is very interesting and can increase this link.

Such designers and shows must be full of "public opinion", the Chinese people most want to see!

Author's notes: participants are important.

Many fashion circles are used to comparing Chinese fashion week with foreign countries, and then come to the conclusion of "Earth", "weird" and "plagiarism", which totally despise China fashion week.

This is actually not comparable.

The world's five fashion week, which is often said, is longer than the history of fashion week in China. There is still a long way to go in China fashion week.

Over the past 20 years, many fashionable outbreaks have appeared in China. They have accused the Chinese fashion to show their understanding of the world's fashion. They hardly know how to catch up with the international fashion while stifle the domestic cutting-edge designers and strive for the upwards brand.

I agree with Zhou Zhou about what fashion week is like, not just the organizers, but also the participants and the surrounding environment.

I hope I can make some contribution to China Fashion Week with my humble efforts from myself and the people around us.