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Look At China'S "Sending Out Doctrine" From The Brands Of Sports Stars, Shoes And Shoes.

2011/6/16 13:54:00 59

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Sports Stars Endorsement "Sending Out Doctrine"

In recent years, sports in Europe and America

Star

The rush to gold in China has always been a wave of waves.

From Barcelona to Real Madrid, from the NBA star to the stars, the biggest driving force in China is not only to smile, shake hands, greet with strange fans, but also to roll away the fragrant Renminbi notes.

Of course, behind the commercial show is also given the important content of promoting a certain sports culture.

Kobe and Scola came to China not only to "sell shoes" but also to make a cry for promotion of NBA culture.

In China, which is full of economic vitality, gold diggers have become strange or even regarded as the symbol of economic and cultural openness, so NBA stars have gone deep into the two or three tier cities of China.

Sell shoes

A new round of publicity and promotion offensive, such as Jinjiang, Zhuzhou, Linyi, Liuzhou and so far less than Beijing, Tianjin and Shanghai's two or three line cities, under the ingenious planning of public relations companies, NBA stars also came in a rush, swept away a scream and banknotes.

Garnett, Artest and Landry, like the legendary "Xi Li Ge", are enjoying the courtesy of rock stars.

After a few years' practice of "bringing up doctrine", Chinese people seem to have brought a lot of good things abroad, including some advanced ideas, advanced culture and advanced sports in the West.

Mr. Lu Xun wrote the era of "bringing up doctrine", which is the era of China's poor and weak. Therefore, Lu Xun is a loud cry for the doctrine of fetch, and also warns the Chinese people to "use their brains, give their own eyes, take them for themselves", and use them rationally and rationally.

Now that China is a rising power, should we not forget that our ancestors taught us about reciprocity?

A "send to ism"?

Of course, this "send to ism" is not what Lu Xun criticized in the past for sending out smokguns, smoke lamps, and antiques and "carrying forward the Guoguang" ancient paintings. Because backward China can not pick out advanced culture and advanced projects that are synchronized with the world, but now China is quite different.

Nowadays, when foreigners think of China, they may soon think of Liu Xiang's speed, Yao Ming's height, Ding Junhui's point of view and Li Na's strength.

They are the image of the new Chinese with the rising of China, and the table tennis badminton and martial arts that are invincible, and the diving with infinite charm. We also have many of the world's top competitive projects. Why don't we have a "sending out" doctrine?

Going abroad to "gold rush" to promote abroad?

Introducing our sports culture and Chinese culture?

We are keen on "wolf raising", but wolf cubs always grow up.

NBA has no rivals, even if Spain can destroy NBA occasionally.

Ball-game star

The United States national team, actually NBA tiger, took a nap. Just look at the outstanding basketball skills of Durant, Ross and Wade. Of course, they can go to any country to publicize and search for gold. Our Wang Hao, Ma Lin, Guo Jingjing, Wu Minxia, Wu Minxia, and the fans can also go to any country to publicize and go for gold rush. They are also the world's top and even super stars.

Can't you see that a small snooker, O'Sullivan and Higgins didn't come to China in three or three ways?

In this regard, Koreans seem to have done even more. They have spared no effort in the world to publicize their own national project Taekwondo (which seems to be one of the world's non mainstream projects). They even paid their own money to propagate abroad to promote the Korean culture, and, of course, Japan's National judo and so on.

This is indeed worth our reference.

The mainstream and non mainstream of the project are worth exploring, but the key is how to treat them with scientific cultural mentality.

The national strength day long, the sports day is booming, has arrived at our time to implement the "sending out doctrine".

Confucius institutes all over the world are a model of "sending out ism". It is still worth studying carefully how to carry out extensive and profound "send off doctrine" as soon as possible in the field of sports.

If you don't go, others will come often.

This is no longer the time to support the Afro Asian era, and the pursuit of new "send ism" can make Chinese sports an important bridgehead to promote Chinese culture.