Dream Bazar Bought Pierre Cardan &Nbsp; Test Water Business And Brand Integration.

Recently, rumor has it that many people in the industry are surprised by the dream of Bazar buying Pierre Cardin.

It's more realistic to think about the purchase of Pierre Cardin from the last man to buy LV.

Van guest itself is "civilian" identity, take a low price line, and LV is luxury brand, the two are from the consumer positioning or brand connotation, there is a great incompatibility.

But the dream bazaar is different, through these years has accumulated many experience to the own high-end brand's successful operation, and has the stronger ability to grasp the market.

Dream bazaar's quality conforms to high-end positioning.

Dream bazaar, which is located in the "female fashion online shopping" business enterprise relies on its own.

As an internationally famous brand, Pierre Cardin's design concept is quite consistent with mass consumption.

Mr. Cardin himself was to let art go down the noble T platform and produce fashionable clothes that people could afford to wear. In fact, Pierre Cardin also wanted to provide civilians with high quality products with fashionable personality.

So the last thing Pierre Cardin pursued was

Fashion design helps dream bazaar complete its brand acquisition

Dream bazaar's product design is closely following the fashion trend, has its own brand design center, its own design team, attaches great importance to product research and development, and has been committed to the development of independent brands.

Pierre Cardin's clothing product line includes men's wear, women's wear, children's wear and home class, and dream bazaar also includes women's clothing, men's wear, footwear, children's clothing and other major brands, which can fully meet different consumption needs.

Pierre Cardin and the dream bazaar crowd have the same label, that is, pursue fashion and individuality, and dream bazaar puts forward the concept of consumption of "female decision-makers", which has even caught the key of the market, and fashionable women are also the target group of Pierre Cardin.

Having the same target group is more conducive to brand promotion and brand acceptance after the two part combination.

Global strategic layout dream bazaar international brand takeoff

In the interview with the domestic media, the founder of Meng bausa emphasized the importance of expanding overseas market more than once, and the domestic market was no longer its sole purpose.

From the naming of the dream bazaar brand, it is no doubt that it is the international route. At the beginning of its brand creation, it began to lay out the overseas market.

Whether it is the news in the workplace or the various actions of dream bazaar itself, it is imperative to enter the overseas market.

It is also reported that the fourth quarter of this year, the dream of bazaar will officially March overseas and take the first step in building an international brand.

It is natural for a Chinese brand to win international fame in a short time. However, if you take advantage of its reputation as an international famous brand as a springboard, the effect will be even more obvious.

In many international clothing brands, Pierre Cardin is also a good choice.

Think of what Mr. Cardin said in the Wall Street Journal on the sale of Pierre Cardin at the price of 1 billion euros in the Wall Street journal. It also gives the dream of bazaar and other Chinese business enterprises an opportunity. But how many people can really take over the brand of the international giant brand? What is the idea of the enterprise? Definitely not, but there is very little estimate that you dare to throw an olive branch. After all, accept a brand, especially the international brand, and do not have enough strength to take the risk.

If their own crowd positioning, brand culture, financial strength, development space can not have the advantage or do not agree with Pierre Cardin's situation, then the acquisition is likely to become a disaster.

Brand acquisition funds are not all

Whether Lenovo acquired IBM's PC business or Geely bought Volvo, is the acquisition really just a matter of money? What is brand? Brand is a cultural connotation. Acquiring a brand is not just a brand's ownership and right to use, but to integrate into the brand culture, so that the brand itself and its own enterprises can seamlessly link up, and finally make the brand more vitality.

Therefore, whether the enterprise's own development strategy, crowd positioning and brand concept are consistent with the brand to be acquired or not much difference.

Think about why ancient marriage should emphasize "match each other" and "like-minded". If there is no common ground, they are doomed to be separated.

One is the leader of e-commerce in China, the other is the internationally famous brand predator. With the rapid development of e-commerce, the traditional business or brand has been irreversible. How to make use of their advantages to achieve common development is worth pondering and unavoidable.

Dream Bazar bought Pierre Cardan or will be the perfect marriage between e-commerce companies and traditional brands.