Meng Jie Home Textile: Join Effectively Pull Up The Scale Upgrade
Brand gradient construction is complete, intended to do fine and strong.
The company has successfully built a high-end bedding, adult and children bedding brand framework, including five brands online and offline, as well as the international high-end agent brand. The multi brand richness of its own brand is richer than its competitors.
And the domestic high-end home textile brands are missing.
development space
It can be expected.
Direct camp based on the main building, to join effectively pull up the scale.
The 10 year direct expansion was fast, but the growth of revenue did not match. The main reason is that the direct construction is in a basic stage, but the company's strategy for the direct operation system is clearer. The market for the second tier cities and distributors which are rentying faster rents is relatively difficult to set foot in, and the scope of the business is wider.
Income growth
Fast, but the 10 year development is slightly lower than expected. The company provides support to the franchisee by increasing support and increasing the rate between wholesale price and retail price. In the 11 years of increasing decoration and supervision companies to 8, it is expected to more effectively guarantee the implementation of the open shop plan, and the annual plan will be about 500, and more than 90 have been completed in the first quarter.
Scale expansion and improvement of internal management efficiency are the main keynote of future growth.
In the context of a decline in cotton prices, the company intends to stabilize the terminal price, maintain a smooth operation of gross margin level, will rely on gross margin rise as the main growth point to shift to scale expansion and improve efficiency.
Focusing on the introduction of the two or three line cities and the amoeba management mode will lay a good foundation for the expansion of the scale and the speed of the supply chain reaction.
Profit forecast and investment advice: we have always emphasized that home textile industry is the most promising one in recent years.
Finely dressed
One of the molecular industries.
The company's current improvement trend is good, and the foundation for rapid growth in 11 years' performance is good.
11-13 years of EPS were maintained at 1.46, 1.99 and 2.65 yuan / share respectively. The current valuation is 11 and 12 times 27 and 20 times PE respectively. In view of the outstanding growth of the home textile leading company, the current valuation is not high, and the investment rating of "strongly recommend -A" is maintained.
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