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CCTV Bombardment, Chinese People Buy Luxury Goods Crazily

2011/6/18 13:26:00 63

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Chinese People Buy Luxury Goods Crazily.

In recent years, Chinese people have been right.

Luxury goods

The craze for popularity has intensified, almost to the level of madness, but in the face of such a crazy buying scene, the reporters on the spot have been ashamed. Even CCTV's famous mouth Rui Chenggang has made the following comments on his micro-blog: "luxury brands always emphasize the historical connotation of noble elegant culture behind their brands.

In fact, cultural connotation is dynamic and constantly changing. This picture is culture.

Corrupt officials, bribes, spoiled rich two generation, second wives, rich and unscrupulous coal bosses, vanity and ignorance are all new cultural connotations and brand associations that some Chinese have injected into these luxury brands.

When you see these brands, you will think of people and things.

It is no longer news that Chinese sell luxury goods. In the face of this situation, it seems necessary for us to look again at the strange psychology of luxury consumption.

Over 80% luxury goods have been stationed in China to compete for Renminbi.

Rui Chenggang's comments aroused strong feedback from netizens in the instant, and some netizens thought luxury.

brand

China has increasingly become a tool for people to show off their wealth. Luxury goods have become a symbol of noble status. Panic buying has exposed the blind worship of Chinese people. It is a symbol of hypocrisy and indifference, while others feel that luxury represents high quality and is full of profound cultural details. Luxury purchases are inevitable after the growth of Chinese financial resources.

consumption

Behavior, and questioned Rui Chenggang himself also used luxury goods, feel that his words are too intense and biased.

Louis Vuitton was ridiculed by netizens, dubbed "two breast bag".

In recent years, international famous luxury brands such as Louis Vuitton have been expanding their stores in China, and gradually go to Zhengzhou, Nanjing, Chengdu and other cities from the traditional luxury consumption places such as Shanghai and Beijing. And almost every new shop will trigger a craze for buying. This shows that consumers really have the ability to enjoy such high-end brands. On the other hand, this kind of scene can not help people doubt the irrational factors of luxury consumption. Even the campus has also appeared the so-called "name pack family". Luxury goods become a way of showing off wealth.

The huge advertising and market activities invested by luxury brands are constantly promoting their long history of brand and cultural accumulation. The exhibition of Louis Vuitton brand recently held in National Museum of China is also showing the positive image of the brand to the public. Many consumers do not seem to care about the profound cultural implication behind these hundred years' brand. The name of the famous brand is satisfied with their increasingly vanity, and the luxurious luxury handbag has even been dubbed "the second lady's bag".

Is China becoming the world's largest consumer of luxury goods?

The China Trade Promotion Association and the World Luxury Association have announced the establishment of the China luxury Trade Commission.

The World Luxury Association also released its latest report in 2011, saying that the total consumption of luxury goods in mainland China last year reached 10 billion 700 million dollars (excluding private aircraft, yachts and luxury cars), accounting for 1/4 of the global share. China has become the world's second largest luxury consumer after Japan.

China is expected to surpass Japan in 2012 and become the world's largest consumer of luxury goods.

Luxury brand stores expand rapidly

It is no longer news that Chinese tourists rush to buy all the luxuries in Paris's Lafayette department store in France. In a short span of 20 years, Chinese people have gone through a period of rapid development from luxuries to luxuries, and even become the world's largest luxury goods consumer. This is still amazing. Do Chinese people really have the strength to pay for luxuries of global 1/4?

Is the "big country of luxury consumption" a compliment or a devaluation for us?

From selling goods to hot money and luxury goods, Chinese abacus becomes more and more sophisticated.

In May 23rd, Hongkong local second-hand brand handbags Trading Shop -- Milan station, listed on the HKEx, Prada (Prada), Coach (Jimmy) Choo, and Salvatore Ferragamo brand have also extended their tentacles to the international capital market of Hongkong, China, and are prepared to raise funds through the initial public offering (IPO) or Hongkong depository receipt (HDR).

"The location of IPO actually represents the market we want to go to."

Prada CEO Bertelli said.

Obviously, the rapid growth of the luxury market in mainland China is the real "Chinese attempt" of the luxury goods giants. So Hongkong, China has become a skirmish for luxury brands to march into the mainland of China.

Internet postings of luxury goods are rampant.

According to the 2010 Hurun wealth report, China has as many as 875000 million billionaires and 55000 billionaires.

These new wealth holders are sitting on huge assets but are unable to display their wealth in front of people. High priced luxury goods have become the first choice they want to buy. For them, the cultural value of luxury brands is not worth mentioning, and the quality is not the key.

In addition to those already standing on the top of the fortune Pyramid, China's middle class has begun to grow. Although they have not yet acquired the ability to buy luxury cars or private planes, they occasionally save money to buy over 10 million luxury clothing, handbags or Zhu Baocheng to reward themselves, and luxury goods become a symbol of their status in social occasions. With the increase of wealthy people, luxury consumption is bound to increase.