Wenzhou Shoes Beachline Two Or Three Line Market

"This time it was aimed at the enterprises.

The exhibition and publicity, I did not expect there will be more than a dozen two or three line market department stores are interested in our products.

Teng Zhijie, general manager of sun Tai Group and general manager of marketing company, told reporters today that the development of department store channels is difficult at the early stage, and that the market incubation period will take at least 3 to 5 years.

At present, they are preparing to produce targeted products for these shopping malls.

For three days.

And "

The docking exhibition ended in Shanghai last week.

Footwear companies in Wenzhou found that compared with previous years, fewer high-end department store executives, more than two or three line market department store professional buyers, and docking site more lively and direct.

Paul, director of the footwear industry at the third time, said Chen Xianjing: "this year's effect is the best."

Because customer groups are more targeted.

Chen Xianjing said that the last two sessions can be described as "fishing nets with big nets".

This year, the company targeted more than 200 department stores, chain shoe city store managers and CEOs. In the early stage, both goods and exhibitions are highly targeted, so the docking effect is very good.

Ge Mei Chi shoe industry

It is the first time to participate in the exhibition, according to its marketing vice president Cheng Hong, the docking effect is good, every staff member at the exhibition site is very busy.

The company successfully butted many shoe city and department stores such as Daqing New Mart, Jin Baichuan, Hunan special shoe industry and so on.

He said that some shoe city exhibitions were enthusiastic, and there were more buyers in the two or three line department stores.

It is reported that Kim Bai

In Gansu, Qinghai, Ningxia and other places, there are 15 professional shoe cities, ranging from 700 square meters to 5000 square meters.

At the scene of the docking exhibition, its chairman, Li Xiuye, is very interested in brands such as Wenzhou's India bird, Josini, and so on, hoping to further cooperate.

Wenzhou City

And other exhibitors said that for the past few years, the best and best cooperation is the two or three line market department store and chain shoe city.

And this exhibition speeds up their terminal layout in department stores and chain shoes cities.

Aokang Group

Yu Hsien Yong, the responsible person, said that AOKANG participated in the "famous brand entry" activities for three consecutive years, and the number of terminals in shopping malls and department stores increased by two hundred or three hundred.

At present, it has worked with many chain department stores such as Shanghai Bailian Group, Guangzhou modern department store and Taiwan Rd.

You Xianyong said that with the development of large shopping malls more and more high-end, some supermarkets department stores low cost and rapid expansion, but more suitable for Wenzhou shoe enterprises.

Paul Getty

After joining the exhibition for the first time, there were more than 200 new terminals, mainly of high-end shoe cities in China.

Chen Xianjing said, at present, Paul Getty's main channel terminal is to develop a chain shoe city rather than a franchised store.

In this exhibition, in recent years, most of the chief executives of large department stores were invited to become purchasing managers this year.

Some Wenzhou footwear enterprises responsible for each person said, in fact, these two or three types of market professional department store buyer, shoe city store manager, exactly in line with the positioning of Wenzhou shoes channel, also can make docking effect better.

Why are Wenzhou shoes favored by department stores in the two or three line?

Fan Yanru, Deputy Secretary General of the Chinese Department Store Association, gave such an answer.

He said that with the increasing awareness of the protection of intellectual property rights, the so-called international brands such as crocodiles and woodpeckers in the two or three line market department have lost their living space, and feel ashamed to quit the market, and have also given more new demands.

And these department stores are dominated by volume, which is exactly the same as the characteristics of Wenzhou shoes.

Most of the shoe enterprises in Wenzhou are characterized by the volume of products, the long line of products, and the large age span.

Moreover, Wenzhou shoes have been accelerating the establishment of Direct stores, specialty stores, chain stores and other terminals in recent years, occupying large and medium-sized cities in China, and store resources tend to be saturated.