Thoughts On The Disappearance Of Children'S Clothing Industry In Foshan

In recent years, children's clothing city will encounter "at the beginning of the year". Labor shortage " The picture shows that nearly half of the machines in a garment factory are idle.

"Children's wear in China" Foshan "Once the proud signboard is standing above the children's clothing city of the city, many children with colorful skin are smiling brightly." Foshan kids "has been striking out in English, which shows the Foshan children's clothing industry from here to the international market. I still remember that after a severe convective weather in 2008, this big signboard was torn and pulled down, and then later, it disappeared. After two months, the children's clothing city, which has experienced a splendid and lonely life, will have to say goodbye to Foshan thoroughly.

　　 clothing Workshop space is narrow.

If every corner of Foshan has its unique commodity processing and processing projects, it carries the functions of different specialized commodity distribution centers. The specialized towns such as Chinese children's wear towns and knitted knitted towns in China have been refined and expanded after the reform and opening up. A town, a product, a town and a pillar industry has built up the spectacular economic appearance of Chancheng.

In the early 80s of last century, some family workshop knitted fabric factories in the central towns made use of knitted fabric leftover materials produced by the No. 1 knitting mill in Foshan, combined with the children's clothing styles of Hong Kong and Taiwan, and made simple children's garments. As children's wear market is getting better and better, more and more people join in this industry. The team is constantly expanding, and children's clothing factory has been formed one after another in the area of Nan Guixi and Chao An Road in the ring Town, and eventually developed into the production base of children's clothing in Foshan since then. After the local people earn the first pot of gold here, Lianjiang people are also gathered here to become rich in this business. In recent years, Tong Fu Cheng has become the boss of Hunan.

In front of us, there are more than ten factories with red walls and various simple signs, which are the production carriers of small and medium-sized children's clothing factories. The industry chain of children's clothing production is gradually improved, and cloth, accessories and logistics companies are stationed here. The bustling children's clothing city once bodied the surrounding development. The small alleys gathered the snacks all over the country, the price was cheap, and it was boiling at five or six in the evening.

Foshan was once the largest gathering place for children's clothing production in the country. Every year, a large number of young people dream of finding jobs in the south. They carry their luggage on their backs, but they are not worried whether they can find a factory at night, because there are overwhelming recruitment tips, vacant seats, and enthusiastic bosses are gathering around.

This is the place where many migrant workers and operators give birth to dreams. Hunan sister, who once braid and chatted with her dream, does not know the ideal realization of her own small workshop now. She often worries about the big brother of Lao Tan who "throws the birds into the forest and the children's brands of Foshan will not fall". He doesn't know how he will say goodbye to the children's clothing city after more than 10 years of immersion in this industry. Here is the Hunan couple who are dreaming of making money and often go to the children's wear library to turn professional books. Do they have moved to the mainland to make their business bigger?

Over the past three or four years, the turnover rate of Tong Fu city operators has increased significantly. Operators of the same plant change their faces every year. Costs continue to rise, recruitment is difficult, profit margins become more and more cramped, children's clothing industry downturn. In recent years, before the Spring Festival, the entire child service city has been widely advertised, and has been quietly covered by many factories. Here, every year, during the "61" children's day, the news of "carcinogenic children's clothing in Foshan" will also come regularly. The biggest child clothing production base in the country seems to have gradually become accustomed to these negative news and has no pain in making money.

In the eyes of a senior textile and garment inspecting engineer who runs around Tong Fu city all the year round, "the operator continues the fluke mentality of the upstart. In the past more than 10 years, the children's clothing industry has never nurtured a long-term, sustainable vision and brand management mentality. Its internal quality control has always been difficult to form a resultant force, and it is difficult to create the quality reputation of Foshan children's clothing. The problem of children's clothing industry is worthy of deep reflection of other industries in Foshan." Standing at the macro level, data show that behind the large group of children's clothing industry, by the heyday of 2006, the annual revenue of several industries in Chancheng ceramics, knitted, stainless steel and children's clothing was about 900 million yuan, accounting for only 9.88% of the whole area, and the industrial economic benefits were obviously low.

With the concentrating of family workshops, low buildings and deteriorating environment, the Tongshi Road, which opened up Tongji Road and opened the Chaoan subway entrance, was exposed like a city scar. Small factories without brand and scale are faced with the fate of being demolished along with the advancement of urbanization. The price of the surrounding commercial building is higher and higher, and the land price of this depressions is being reestimated. In the quiet changes of cities and industries, we can only wave goodbye to our children's service. {page_break}

A conscientious worker in a clothing workshop.

We are trying to mark the departure of Foshan's children's clothing industry by the way of image. The contrast between the past and the current sluggish wait-and-see shows intuitively, but this method seems to be somewhat thin at the end.

In addition to the discourse system of upgrading urban business cards, the thinking left by the children's clothing industry in Foshan will not come to an abrupt end with its "disappearance". In the context of industrial and urban upgrading and transformation, we should think deeply about how to commemorate and reflect the "disappear" of Foshan children's clothing brand.

I think, at this point, the angle of summary and reflection should be manifold. Where is the gold node that the industry needs to guide and expand? What are the factors leading to the change of the fate of the children's clothing industry? When did the industry survive behind the times on the basis of the primitive mode of accumulation of capital? Why did the industry not get the chance to become bigger and stronger and then turn gorgeous? What kind of experience and lessons did they leave to Foshan's industrial transfer?

If the Foshan children's clothing was once a loud brand, there must be an immediate rebuttal from the owner of the industry: in the more than 10 years since the development of the children's clothing industry in Foshan, what brand has really come out with the growth of the industry? Their answer is: "if we count a family, then we are going to rely solely on the outside market to make domestic sales, and then gradually form their own brand." The owner of a medium-sized children's clothing company admits. There is no pride in words, but heartache. Under such circumstances, what does the brand connotation of Foshan children's clothing mean? The answer is always vague.

Because of this, some people say that after the financial crisis, recruitment difficulties and rising costs, the children's clothing industry in Foshan is still a group of children who haven't grown up. This may be the tragedy of the whole industry: there is no strict quality control of the brand of Foshan children's clothing, no industry standard has been established, and it is difficult to form a truly influential brand. In the process of doing odd orders all year round, there is no real learning and research of brand names. In fact, up to today, the children's clothing industry in Foshan still follows the law of survival that is "cheap is the last word". In the face of repeated bargaining of emerging market customers, Foshan children's clothing can only accept the fact that profit margins are extremely compressed.

On the other hand, children's clothing industry is bigger and stronger. In the children's clothing industry, some operators always hold the initial upsurge mentality. After the industry downturn, they go to buy houses and buy houses. The impetuous mood spreads, and it is hard to resist the temptation. Practitioners have long lacked confidence and patience with the industry. There are also complaints from the boss that "the deep problems of the industry have been concealed and never been looked up to."

In the context of industry and urban transformation and upgrading, the industry has become an object of promotion and elimination. Now, some operators have transferred funds to the mainland and landed in the knitting textile industrial park in three cities such as Henan and Hunan, while more practitioners have been forced to abandon the industry. At this time, there are also children's clothing practitioners asked: can we realize the internal group transfer in Guangdong province? How many poverty-stricken counties to the southeast 100 kilometers are waiting for the help of hematopoiesis? Why can't we guide us to achieve the shift of collectivization?

"Foshan children's clothing can not just be regarded as an industry, it has promoted the employment, urban and commercial consumption during the industrialization period. But this industry has always been away from the government's vision, and it is hard to form a real attraction for the place. To completely leave Foshan, more children's clothing industry bosses feel that 10 years' "survival outside the system" is not easy. In the golden age of children's clothing development in 2005 and 2006, no one can lead many small and medium-sized enterprises to become bigger and stronger. On the contrary, they bear more direct influence on short-term behavior and short-sighted behavior.

Thousands of miles away, Zhejiang has groped out the poverty-stricken areas outside the core city, transferring the real estate and garment textile industry to the real estate enterprises and the textile and garment enterprises. The new high standard industrial park has been built up at this point. The local industry has finally prospered two industries, and promoted the development of the poverty-stricken areas. Foshan's owners are envious of the supporting facilities and new ideas for development.