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Forming A Channel Alliance, Southern China Pregnant Baby Exhibition Focuses On The Key Points Of The Industry

2011/6/22 16:10:00 41

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Baby products

market

There is no doubt that China is one of the most prosperous industries with the greatest potential for development. However, like many manufacturing industries in China, the baby industry also has a chronic disorder.

How to solve problems, achieve breakthroughs, maximize the mobilization of the vitality of related enterprises, and realize the long-term development of branding, efficiency and sustainability has become the focus of discussion from all walks of life.

Wang Weimin, vice president of Shenzhen baby products trade association, said: "the most prominent problem in China's current pregnancy and baby industry is the dumbbell pattern. The producers and retailers are fighting for themselves, and the middle channel is very unsmooth, leading to a lack of common development between the upper and lower reaches."

He also said that the industry is still growing and has good plasticity. We have time and space to overcome these difficulties.

Zhejiang province has always attached importance to the baby industry, and Hangzhou has proposed building the whole country.

Infant industry

The development goals of the capital have already been able to focus on Zhejiang, Guangdong and other potential development areas in the Yangtze River Delta market and foreign brands in Beijing.

The show and the Shenzhen Baby Products Association first took the lead in the most developed Yangtze River Delta, Pearl River Delta and other regions, and set up the idea of "pregnant baby channel alliance". The idea is to get in touch with the local enterprises in Zhejiang. Colleagues from all walks of life will join hands and help each other to seek common development.

According to the blueprint of the National Union of pregnant and infant channel alliance, if the decentralized distributors and distributors at all levels at the provincial level and the city level are combined to form a channel alliance, a national circulation channel network for the baby and child industry will be formed. It will undoubtedly open up the industrial chain, speed up the speed of the flow, and integrate the market demand and production research and development more closely, so as to promote the healthy development of the whole industry.

It is reported that the alliance is a voluntary and voluntary open organization, which will open the door free to all sectors of the channel. Members of the alliance will be able to effectively carry out business cooperation, resource sharing, information communication and experience exchange.

The small and medium sized enterprises, which are the absolute majority of the industry, have the technology and innovation, but may lack the platform of exhibition and lack of channel docking.

In September 23rd this year, the Southern China Wedding Baby Show will be unveiled as the first professional exhibition in the region. The exhibition will occupy 15 thousand square meters of venues in Shenzhen Convention and Exhibition Center, bringing together pregnant and baby food, feeding supplies, toiletries, toys,

clothing

Tens of thousands of products, such as lathes, early education and maternal and child services, fully meet the needs of pregnant and infant children.

Zhejiang and Xin toys, Zhejiang self reliance industry and trade will join hands with LOCK&LOCK, France, bezi Fang, Zhengzhou thumb, Xiamen Fuli, Shenzhen baby snow baby, Gomini, Dudu dress and other domestic and foreign enterprises will appear at the exhibition.

With the experience of organizing professional exhibitions in twenty years, reed exhibition will provide abundant resources and considerate services to exhibitors. Many business super department stores and group enterprises will go to the scene to purchase, one to one docking service to promote win-win trade, and provide a broader stage for this "sunrise industry".

Related information

1. Organizer Li Zhan Hua Bo Exhibition (Shenzhen) Co., Ltd.

Reed Exhibition (Shenzhen) Co., Ltd. is a joint venture founded by Li exhibition group, the world's largest exhibition and conference organizer, and Shenzhen huafo Exhibition Co., Ltd., the most influential private exhibition company in China. It is the largest exhibition organizer in China's gift industry and a member of Li exhibition Expo Group.

In 2009, the exhibition of the joint venture group of the reed exhibition, a joint venture of Beijing Li Zhan Hua Qun Exhibition Co., Ltd., with a higher quality, stronger brand and greater prosperity of the northern gift home market, will be a comprehensive service to the Chinese gift market.

In September 2011, reed exhibition will hold the first "Southern China international pregnancy baby products exhibition" to create the only professional baby show in Shenzhen, Hong Kong and Macau.

2. Reed Exhibitions

Reed Exhibitions is the world's leading organiser of exhibitions and conferences. It has 440 exhibitions in 36 countries.

In 2009, all kinds of activities sponsored by Li exhibition gathered more than 6 million active participants from around the world, and reached a turnover of tens of billions of dollars.

Today, reed is organizing 35 exhibitions across the Americas, Europe, the Middle East and the Asia Pacific region.

There are more than 440 exhibitions, seminars, forums and conferences organized by reed, serving 44 industries.