100 Shops In 15 Years! Shandong Department Store Performs Miracle "Ginza Speed"

In 15 years, from 1 to 100, such a speed is placed in the department store industry of the whole country. It is also very rare. In the 15 years' time, Ginza has grown from a "revolutionary" to a "leader" in a unique mode.

Familiar with Ji'nan

In 15 years, from 1 to 100, such a speed is placed in the department store industry of the whole country. It is also very rare. In the 15 years' time, Ginza has grown from a "revolutionary" to a "leader" in a unique mode.

Shandong

In June 22, 1996, Ginza's first store, Ginza mall, gave a stunning sensation: high-grade goods, large scale of operation, and satisfaction.

At that time, the innovation of Ginza was repeatedly staged in the provincial capital business circle. The first one was to abandon the "cabinet type" sales model of the old department store, and to pform it into "open shelf" sales based on the brand; the first to achieve the collection of cash receipts -- the purchase of goods purchased by any brand can be settled at the expense of the customers, which made the consumers convenient for the first time during the Spring Festival; the first one put forward the idea of "counterfeiting and prizes" and "fidelity sale"; the first one was to separate sales from sales, and the last one was eliminated.

Moreover, at the beginning of the opening of Ginza, the business philosophy of "genuine, sincere and true feelings" has been adhered to.

The "fidelity campaign" of the year is so vivid that every person in charge is responsible for the purchase, acceptance and storage of goods.

"At every pass, there are people who are responsible, and whoever gets rid of the honor of Ginza will destroy anyone's job."

The most important move for fidelity is to help customers find fault.

Ginza promises to customers: find counterfeit and inferior goods, reward 500 yuan at a time.

To buy real goods, to Ginza, the reason why it can call the provincial capital, is closely related to Ginza's business philosophy.

Such a "revolutionary" change seems simple, but it has been determined after long research and careful decision.

The emergence of Ginza is a watershed in Shandong's retail industry. Since then, business opening up of provincial capital business has springing up everywhere, and the business concept of taking customer demand as the first place has begun to be emulated by more and more businesses.

Ginza speed of 100 shops in 15 years

Looking back at the development of Ginza in the past 15 years, you will find that from the first 5 years of 3 stores to the 20 shops of 1 years, Ginza has performed the perfect acceleration.

The Ginza mall opened in 1996, which is the first store in Ginza. It focuses on the "tight encirclement" in the department store format. Its positioning is directly aimed at the middle and high-end income groups. In 1999, the Ginza Shopping Plaza opened, unlike the mall which opened three years ago. In second stores in Ji'nan, it created a "department store + supermarket" composite format. In 2001, the third shop opened the shop, and the business opened out of Ji'nan. The semicolon was located in Tai'an, which is next to Ji'nan, which is the first remote branch in the five years.

In the first 5 years from 1996 to 2001, Ginza seems to be a bit quiet. It only opens Ginza shops, Ginza shopping plaza and Ginza Tai'an. The biggest breakthrough is to go out of Ji'nan in 2001 and to open different places in Tai'an.

But only the Ginza people know that they are practicing hard work, and so on. After having the inherent magic weapon and the replicable pattern, they will expand into the key words in the next development.

The results of five years' practice were verified.

From 2001 to 2006, the second 5 years of Ginza opened 23 stores one by one. In the next 2007 and 2008, Ginza opened 26 stores, and the number of shops opened up to the sum of the first 10 years.

In June 2011, it was 15 years since the opening of Ginza mall. Ginza is no longer the Ginza of 15 years ago. It has grown from the market revolutionaries to the big brother sitting on the top of the table.

The unique mode of "grand Ginza"

The acceleration of Ginza on the big Ginza area benefits from the unique differentiated operation mode.

If you look at the 100 semicolons of Ginza, it is easy to see that Ginza is different from the opening mode of foreign brands such as WAL-MART. The foreign brands are copied and unified in the original format, but there are no identical stores in Ginza, some are mainly department stores, and some are medium-sized ones, some are called "XX mall", others are department stores and large supermarkets, and they are called "XX shopping mall".

In 1996, when Ginza mall opened, Ginza positioned itself as a high-end and modern department store and opened the "open shelf" sale. In the commercial circle at that time, the decision was bold and fresh but also quite risky.

However, Ginza people insist that under the prevailing market conditions, dislocation management and differentiation strategy are the best choice.

Subsequent facts have proved that this dislocation operation and differentiation strategy has been quite successful and has become a trump card in the competition of Ginza.

In 1999, the Ginza Shopping Plaza opened, and Ginza created a complex "department store + supermarket" format.

This is the first expansion of Ginza. It is quite prudent in the choice of modes. After repeated arguments, according to Chinese consumption habits, popular trends and the characteristics of tourists in this business circle, Ginza creatively combines fashion stores with international popular stores, forming a unique composite format: "department stores + supermarkets".

Facts have proved that the unique composite format of Ginza has made Ginza mall and newly built Ginza shopping plaza operate in a wrong way and have complementary advantages. Not only that, the success of the Composite shopping format of the shopping mall also expanded the influence of the brand, exploring a unique and replicable expansion mode of the local enterprises.

In the subsequent expansion process, Ginza is a combination of this advanced format and regional characteristics ingenious combination of formats, frequent success, repeatedly taste sweetness.