Review Of Classic Shoe Design (1970-1987)

In 1970s, a comfortable and luxurious classic.

Soy bean shoes

Although this is a shoe design brand in Italy, it perfectly reproduces the American dream.

Its simple and neat outline and excellent craft are the epitome of the comfortable and luxurious life of the middle class in the United States.

As a famous brand of modern luxury goods, Todd started in twentieth Century by Filippo della Valle in a small shoe factory in Italy.

When he moved to New York in 1980s, he built a temporary exhibition room in the hotel bedroom.

Soon, his beautiful and exquisite home shoes were ordered out by the big department stores, including the big business department.

In 1987, Della Valle owned his own store in Manhattan.

JP the main product of Todd's store is the soft and luxurious deer leather driving shoes designed by della Valle in Italy in 1970s.

The deer leather shoes were named Gommino, "bean shoes", because of the design of 133 rubber particles on the sole.

The purpose of designing these "Doudou" is to prevent people from slipping on the pedals while driving.

The light of peas shoes almost covers other products in the store, so far it still occupies the trump card in the store.

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Jordan Nike flying 1

In the early 1980s, those 10 years ago running Nike's foundation shoes were no longer popular as they were at the beginning.

At that time, Nike shoes were regarded as "white running shoes" in the eyes of most people, and had great limitations.

As a result, Nike has taken a fancy to Michael Jordan, an African American basketball star, as a spokesman for the new product.

After some consultations, Nike finally promised to pay Jordan's advertising fee of $2 million 500 thousand.

As a result, Jordan began wearing this striking red, black and white tricolor sports shoes frequently in various competitions, and its eye-catching color is far from the all white sports shoes licensed by the American Basketball Association.

But the dramatic effect is that the punishment of NBA at that time turned Jordan's flying shoes, or "JS," into a much hotter way, and the career of the "super model" also began.

As a matter of fact, Nike has launched 23 Jordan flying shoes before and after, most of which have the "flying man" sign that outlines Jordan's Ballet like graceful blue ball movements.

This shoe has become a cultural symbol and has become a powerful tool for Nike to pform into a super international brand.

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Watch shoes

The strange name of the British fashion brand "red or dead" comes from the Indo an descent of Wayne Hemingway, one of the brand founders.

Husband and wife - Wayne Hemingway and Gradain Hemingway began their career in the Camden Locke market in 1982.

At first, Mr. and Mrs. Hemingway only owned a stall in the second-hand market. Later, as the scale of business grew, they had their own store in Kensington.

Their first dress show was held in 1983, and the first shoe series were released two years later.

At the end of the 1980s, shoes had become the main body of Hemingway's husband and wife's business, largely due to the commercial success of their eye-catching designs, such as those that were popular among young people at the end of 1980s.

In 1980s, many of the design and Inspiration of "red or death" came from the fashion label of Great Britain -- the naive "Dr. Martin" shoes.

The "Dr. Martin" shoes are refreshing immediately after adding a funny looking strap design.

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UGG boots

This traditional Australian boots has a history of about 200 years before it became a global brand recently.

Over the years, a wide range of UGG boots is a comfortable and warm shoe worn by Australian pioneers from generation to generation.

Since the mid twentieth Century, UGG boots have become a general term for Australian sheepskin boots.

The insulation and breathability of sheepskin means that the boots made of sheepskin are warm in winter and cool in summer, and can be worn in the two seasons of winter and summer.

In 1960s, this shoe was favored by surfers in Perth and soon became part of the surfing culture in Australia.

In 1978, an Australian surfer named Brian Smith introduced snow boots to California. After a series of twists and turns, he decided to extend the snow boots to the whole American surfing brand market.

Soon after, he registered the trademark "UGG" and resold it.

After more than 20 years of growth and innovation, UGG boots finally entered the stage of fashion.

This is a special case of "comfort first, appearance second" in fashion industry. Of course, the premise is to ensure the perfect combination of style and brand.

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Waffle sports shoes

Nike shoes are undoubtedly the most decisive shoe in the history of the company.

It is this shoe that helps Nike complete its magnificent turn to become a new and unique global leading sports brand.

In 1946, blue ribbon sports company was founded in Eugene, Oregon.

One of the founders of the time was Bill Ballman, a track and field coach at University of Oregon.

Bill Bowerman's talent of jogging is needless to say. In addition, he spent most of his time designing running shoes, experimenting with new materials constantly, and working hard to improve the strength of shoes to catch the ground so as to improve their running speed.

In 1970~1971, Bowerman put the liquid Yaan ester into his wife's iron. After repeated tests, he invented this lightweight latticed shoe. This invention eventually prompted the company to launch the first batch of waffle sports shoes sold in the United States.

American tennis star Jimmy Connors won the Wimbledon men's tennis final in 1974, and the shoe was pushed to greater success.