Fashion Return Of "Old Domestic Products"

Once regarded as a symbol of Chinese people's identity. Old Chinese goods "From the yearning of everyone to oblivion until the recent return to the" national industrial brand ", its development reflects the changes of social development.

China International Fashion Fair ended on 20 th in Nanning, Guangxi, and more than 500 famous brands were fighting for this. Warrior Shanghai table, EBOHR, seagull table... The old "old goods" re appeared and entered the field of vision, with LV, Versace, Armani and other international. brand Scramble for Chinese people's eyeballs.

In the middle and late twentieth Century, "no seagull watch, no girl will marry you". The seagull watch, once known as "three pieces of marriage", has long been fading away from the aura of a special age.

"The core part of seagull is knowledge innovation and high-end production technology and the application of new materials." Lv Jun, general manager of Tianjin seagull watch group, said in an interview with China News Agency reporters that the seagull watch has begun to enter the luxury industry in the constant evolution. "But we are short of brand building, brand promotion and future development strategy. We will try our best to make up for the gap and improve the products."

Once, a pair of back shoes can attract the envy of young partners. Today, the shoe is once again being watched by the Chinese because it is sought after by the European and American markets.

Also has nearly a hundred years of history of the shoe, in the technology, style and other aspects of innovation, quietly into the high-end market overseas. "In Europe, the price of a pair of back shoes is between 50 euros and 80 euros, which is not lower than that of ADIDAS and NIKE." Li Haonan, a special dealer in Guangxi shoe industry, said.

The latest design of Huili brand introduced hand painted shoes, with a view to becoming fashionable labels among young people. "We are also planning to open a large number of stores in China and continue to expand the domestic market." Li Haonan is full of confidence.

Launched a cooperative brand with Switzerland, research and development of exclusive brand of women, EBOHR watches look forward to the interpretation of "old goods, new fashion".

Tao Li, managing director of EBOHR boutique Limited, said there is still a big gap between domestic brands and international brands, one of which is mainly on the brand concept. The manufacturing cost of the international brand is not high, but the brand brings high pleasure value to consumers in spirit. "We need to be calm, learn their essence, accumulate bit by bit, and China will have more successful high-end brands in the future."

Many experts and scholars say that nostalgia will revive the Chinese people's yearning for "old domestic products". But in the face of increasingly fastidious consumers, if the old brands want to occupy the market and reorganize their talents, they need to innovate more, study more the needs of consumers, and properly integrate into the elements of fashion and fashion.