Furniture King Che Jianxin &Nbsp; Hard Start, Red Star, Triumphant Dragon.

Seventeen years ago, the twenty year old carpenter car built his new mouth, borrowed his uncle's 600 yuan to build the house, and made his first furniture business. After seventeen years, his Chinese Red Star Furniture Group has grown into a private enterprise group with annual sales of three billion and six hundred million yuan. The second goal of red star's ten years is: by the end of 2006, it reached 20 billion yuan of scale sales; by the end of 2008, 40 large chain markets were "very busy recently." Zhou Qun, director of China's Red Star Furniture Group, told reporters on the phone that the territory of Hongxing will expand to Changsha, Qingdao, Nanchang and Changchun this month. Next month, Tianjin and Changzhou will also open their doors to customers. It already owns 16 red star groups, which are the chain stores of big furniture decoration materials (Red Star). In the year, there will be an additional 15 sales cars, and the dream of furniture chain "Big Mac" seems to be getting closer.

The first thing to do is to build an individual about him. Entrepreneurship In the exclusive interview, a small carpenter who did not graduate from junior high school was able to create a private enterprise group with annual sales volume of 3 billion 600 million yuan, which may arouse many people's interest. The history of entrepreneurship is really too commonplace for Che Jianxin. He said, "we should talk about how our business emphasizes learning and people first". Later, I discovered that perhaps these are the secrets of the success of Che Jianxin and his red star group. The "time to learn" is the two most frequently used words in Che Jianxin. Today's Red Star Group has become one of the models of learning enterprises in Changzhou, Jiangsu and even the whole country. It is interesting that Che Jianxin, the founder of Red Star Group, also left school after graduating from junior high school. "At that time, on the one hand, I wanted to earn money and honor my mother early, and on the other hand, because of poor academic performance, reading again is like wasting time, so it's better to go out to learn some skills." Years later, smart Che Jianxin laughed at the fact that he had "calculated a wrong account", but he did not regret it, because "I never pay attention to yesterday, I only focus on tomorrow's glory." My school education receives little, but I can learn again.

People cook at a construction site and start learning carpentry a year later. He was very diligent. "When I was eating, I helped the master cook meals. When I was resting, I gave him a stool. After work, I washed clothes and washed shoes for him. When I was busy, I went to his house to help cut rice. All the master and uncle loved me very much and would like to teach me, because I am diligent and diligent than others. "

Che Jianxin learned basic woodworking skills very quickly, and he began to take disciples after two years. "The apprentice has just started to learn at an elementary level. I am already intermediate. When he has learned the intermediate level, I am already at the advanced level. In this way, I have raised my income and popularity ahead of schedule. At the age of 20, the 5 disciples of Che Jianxin were full of teachers, and he himself was only at this point in time.

Before the teacher finished, Che Jianxin took up a job of making modular furniture, "furniture store". Boss I was given a drawing and asked if I could do it. I said yes, I never did. I read books, read pictures, and figure out how to do it, and I ran to the workshop of the best first wood yard in Changzhou, where I learned from the teachers, and pretended that the buyer went to the furniture store and asked the question, "come back and do it". To do this first set of furniture, the car was built in a new way, and uncle borrowed 600 yuan from the house to make the capital. After completion, he did not have the money to pay the painter, until the delivery, the furniture store owner paid 1000 yuan advance payment before paying the paint money. In less than half a month, the furniture was sold out, and the boss gave him 700 yuan. The first business car built a new net profit of more than 200. {page_break}

"I am a master of time difference." Che Jianxin described himself like this. A media evaluation of him is that he is good at simplicity. market The essence of resource allocation is realized in practice. By learning from Che Jianxin's summing up of his own successful experience, he said, "in addition to hard work and honesty, what I rely on is learning." This is indeed the case. In 1986, after he took the first piece of furniture, he went to the Changzhou woodworking factory to learn patterns and workmanship. After 3 years of entrepreneurial hardship, he completed the primitive accumulation of capital and made him realize that under the condition of market economy, the largest profit margin of commodities is still in circulation. Having a furniture city like the Changzhou department store has become the next goal of car building.

In 1988, before opening the first furniture sales department, Che Jianxin ran to Changzhou department store and new era furniture store to learn how people do business. In January 1991, it invested about 1000000 yuan, and the Red Star Furniture City with a business area of more than 1000 square meters was officially opened. From the production and sale to other brands of furniture, Che Jianxin has embarked on the "furniture department store tide" business road, not only to make furniture city has greater profit margins, but also rely on well-known brands to enter the city has greatly improved the popularity of furniture city. Not only did he learn property management from real estate developers, he learned the leasing business mode from the small commodity market, but also studied the design, layout, market research and customer research of WAL-MART and metro, and the furniture city became increasingly prosperous.

In the next 5 years, 24 new furniture franchised outlets have been set up in Jiangsu Province, and the sales volume has surged from 6 million yuan in 1991 to 1 in 1995. 500 million yuan. But behind the rapid growth of enterprises, a large number of problems have also begun to appear: enterprise expansion is too fast, talent training and management capabilities can not keep up; because all links of the circulation are completed by themselves, and occupy a lot of money, every furniture city of Hongxing is difficult to make scale effect, mostly only 2000~3000 square meters; furniture industry competition is increasingly fierce, profit margins are greatly reduced. At the end of 1995, these contradictions were concentrated out, and 14 of the 24 chain stores appeared different levels of losses. Che Jianxin began to look for the next learning goal in his reflection.

In 1996, Che Jianxin joined the delegation from the State Enterprise Reform Commission to study in the United States, took part in a short training course in the market economy, and visited WAL-MART and pin Mao. This trip to the United States has made him feel bright. He thinks that selling stores is in line with the development of the times and can meet the personalized needs of consumers. Che Jianxin turned off some poor stores, concentrated funds and talents, and made full use of the available resources. He also put forward a "virtual business mode" of 1+2000. 2001, and more than 2000 famous brands of home furnishing industry were combined with red star, which made the brand doubling effect. Red star has also won the capital of foreign similar circulation enterprises. The biggest strength is that people's current Red Star Group has been quite competitive in the field of home furnishing. When asked what is the core competitiveness of enterprises, Che Jian quoted Jin Yuzhong, chairman of Daewoo Group of Korea, as saying: "no matter what we do, especially for those who do business, people are the first important and the greatest strength." {page_break}

As a large scale private enterprise, Hongxing has a great attraction for talents, and its humanized management has strengthened the centripetal force of enterprises. The company has established four committees: the elderly Committee, the next generation of Education Committee, the health longevity Committee and the reading achievement sharing Committee, to carry out activities such as appreciation education, early childhood education and healthy life education to help employees improve their quality of life.

In April 2003, Changzhou Red Star Kai Lung has ushered in a batch of special guests from all over the country. They were all parents of Red Star Group's advanced cadres and advanced employees of last year. They were invited to participate in the activities organized by the company to "100 elderly people travel to Beijing". The average age of the elderly is over 66 years old, and the largest is 83 years old. Most of them are on the train for the first time. The group invited a chief physician to accompany them. After living for 80 years, Yu Xiaofen, who had never visited any place, stood before the Tiananmen and nodded his head and said happily, "I am really delighted. I never dreamed of taking a train to Beijing." After the news of Red Star parents visiting Beijing, more and more young people came to Hong Xing to become one of them.

In order to improve the overall quality of employees, Hongxing pays about 1000000 yuan a year to train employees, and invites famous scholars from various fields to teach in enterprises. The company sends a bookcase to each of the 358 managers, and at the same time stipulates in the code of Red Star people, "every employee's family bookcase should have at least 30 books. Every manager's bag must have a book at all times, and each person should write 5~10 words of 1000~2000 words each year." Red star also reimbursed employees for 100 yuan a year. At the same time, the company also funded a unified family of 156 middle-level management of the family hired nanny, in order to allow them more time for learning.