"Big Taobao" Has Been Upgraded To "Big Ali" &Nbsp; Ma Yun Hua Is A Deep Electric Vertical Electric Supplier.

"Big Taobao" upgraded to "Big Ali"

It is reported that the starting point of the split is due to the global Internet and

Taobao said the spin off is aimed at more precise and effective service to customers, ensuring Taobao's continued competitiveness and endogenous innovation capability.

Since its establishment in 2003, Taobao has gone through many formats upgrading, from the earliest online trading platform to the comprehensive network retail business circle that integrates B2C, C2C, shopping search and group buying. Now it has become one of the largest e-commerce trading platforms in the world.

Over the past two years, the Internet has undergone structural changes in search, SNS (community-based) and electronic commerce, and new companies are emerging one after another.

Although Taobao has initially established a powerful consumer centric online shopping ecosystem, however, Taobao is under great pressure to face more and more emerging companies in the field of e-commerce.

In order to better adapt to the rapid development of today's industry, Alibaba group decided to raise the strategy of "big Taobao" proposed in 2009 as "Big Ali" strategy.

Taobao's score of three can make Taobao integrate into the core of Big Ali strategy. It will create great value for the development of the whole industry and group, and offer more opportunities for fair competition and development to practitioners of countless e-commerce.

At the same time, it also allows Taobao to avoid losing its core competitiveness and decentralization.

Taobao split to adapt to market segmentation trend

Data show that by the end of 2010, Taobao had 370 million registered users, with a maximum paction volume of 1 billion 950 million yuan per day and more than 800 million online products.

Such a "distinguished" achievement is inseparable from the scale operation of Taobao. The scale of users, the scale of commodities and the scale of pactions have created China's largest online shopping market.

Now that Taobao is split into three independent companies, will it weaken its scale advantage?

Alibaba group said the move is aimed at serving customers more accurately and effectively, ensuring the continued competitiveness and innovation of Taobao's business.

In recent years, consumer demand has also broken down. Some people like to go to the fair and choose the commodities they like. Some people like to visit the brand shops and pursue unusual tastes. Others like to use search engines to screen shops.

A lot of Taobao "shopkeeper" thinks, Taobao is divided into three smaller companies, positioning is more accurate, in the long run, passenger flow will not be much affected.

From the consumer's point of view, Taobao's split makes its online shopping more purposeful. This is a convenient, fast rather than a mixed one. It saves time and effort for online shopping.

It is worth mentioning that the one-stop shopping search engine's independent operation is Taobao's further subdivision of its own business, which can highlight Taobao's shopping search function, focus on its own shopping search, reduce the dependence on Baidu search, and create a search business with its own characteristics, so as to facilitate clustering more users.

Ma Yun (micro-blog column) said that when Taobao was split into three, it would have greater flexibility and more focus on management, so as to fully build up the core competitiveness of its respective fields. The subsidiary business will continue to develop rapidly and better meet the diverse needs of the segments of consumers.

The operation of Taobao after splitting will be further refined, which will inevitably impact the professional B2C platform such as Jingdong and Dangdang.

"Breaking up the whole into parts" and refining Electronic Commerce

Since its establishment, Taobao has been operating from food to furniture, clothing shoes and hats, and then to the sales of automobiles. The pace of Taobao's opening up to the outside world has never stopped.

Taobao's split has created a new round of e-commerce opportunities.

B2C no longer need to worry about whether it is discriminated against or not. B2B can do better services. Consumers choose products more flexibly and more targeted. The development opportunities for electric business practitioners have increased in sense.

This is a process from "having" to "no", from "whole" to "zero", and from "zero" to "promoting".

According to Taobao's plan, the core of "Big Ali" strategy is to fully share all resources of Ali group with all participants of e-commerce, including the customer groups, merchants, manufacturing industry chains that they serve, integrate information flow, logistics, payment, wireless, and provide cloud computing services centered on data sharing, so as to provide better and more comprehensive basic services for the development of e-commerce in China.

After splitting up, Taobao will change its previous group strategy, pform its boxing into palm, and widely infiltrate all the business lines of the e-commerce industry.

As a giant of China's e-commerce giant, Taobao, which is divided into three, is an exploration of how to consolidate its absolute leadership in the Chinese market, and it is also an important strategy for further deepening the market to cluster users.

From the big Taobao strategy to the Big Ali strategy, the spin off seems to have made Taobao lose its scale advantage. However, it is Ma Yun's quest for vertical e-commerce. The multiple forces generated by this change will also completely reshape the e-commerce pattern of China, prosper the e-commerce ecosystem and promote the new business civilization.

Ma Yun said in his mail to his employees, "change is painful. No change will happen, but we must change. We must change before it changes."

Changes will make progress, not only for the various competitors in the field of e-commerce, but also for consumers.