The Mobile Phone Takes The Bar Code Of The Commodity, And The Price Of The Internet Is Searched.

People take the barcode of their products with their mobile phones, and they can check the relevant prices online.

Mobile phone software such as Taobao, Jingdong and other shopping websites are installed in smart phones.

At present, shopping websites are competing for the launch of all kinds of price comparison software for free download of mobile phone users. They have become a good helper for consumers than three companies, and have also become the killer of businesses and businesses.

Mobile phone price comparison

Software is everywhere online.

Wang Peng, who lives in Luneng new town, is an online shopping man. He took out his cell phone at noon the day before yesterday, and faced himself.

"268 yuan, 298 yuan, 256 yuan...

Ah, selling online is cheap! "Looking at the price of the same clothes on the Internet one by one, friends are surprised to discover the new world.

In fact, what Wang Peng shows off is a kind of mobile phone software with the function of "parity".

Reporters randomly searched the Internet, and there were many kinds of parity software including "I check", "quick shoot", "buy cheap", "mobile Taobao", "mobile Jingdong" and so on.

As long as there are Android (Android) and Apple's 2 major operating system smart phones, they can basically be downloaded for free.

Internet software

10 minutes to download and install

The functions of these parity software are almost the same.

At noon yesterday, the reporter used Motorola's smart phone (Android's operating system), using the GPRS mobile Internet, spent about 10 minutes, successfully download the "mobile Taobao" and install it on the phone.

Open the software and find that the search box at the top of the page used to search for goods automatically appears in the word "bar code / two-dimensional code point here".

With this operation, the screen of the mobile phone instantly becomes the photo interface.

The lens is photographed in front of the bar code of the imported wine in advance. After 5 seconds, the cell phone automatically searches successfully.

Next, the price of the 3 red wine shops on Taobao is shown one by one, ranging from 260 yuan to 280 yuan per bottle.

Later, the Chongqing evening news reporter saw that the price of the liquor market was 310 yuan.

Parity software has become the killer of network operators.

The biggest advantage of installing the price comparison software is knowing the price of the goods that you want to buy in time, making it easy to decide whether to buy or not.

Wang Dan, who worked in cyber computer city last week, saw a skirt in the mall, and it was over 800 yuan after 40 percent off.

Just as she hesitated, her friend gave her some advice: go to Taobao to see if there are any similar designs.

So Wang Danli took the opportunity of fitting and photographed the barcode of the dress in the fitting room, and sent it to Taobao for comparison. It turned out that the Internet was cheap ranging from 100 yuan to 300 yuan.

"I immediately decided to buy it on Taobao.

The same brand, the same style, the price difference is too big. "

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Seeing this, the online shopping mall can smile because their parity software has once again succeeded in getting customers from the traditional shopping malls.

Among them, parity software is becoming the killer of network operators.

At the end of last year, Liu Qiangdong, a Jingdong mall, had revealed that they planned to push the software to mobile phones and directly grab business with home appliance stores. At that time, CEO was also seen as a joke and hype by many people.

A few months later, in February of this year, the Jingdong iPhone version of the mobile client line was rumoured to be a reality.

In March, the Android version of the mobile client also went online, all of which were built with parity software.

Taobao also launched a mobile version of Taobao software with parity function, and other group buying websites such as public comment were also interested.

The director of the public relations department of Jingdong mall told the Chongqing evening news reporter yesterday: "the function of mobile phone price comparison has greatly improved our business. Although we can not disclose specific data, we have exceeded 2 million yuan in the 4 months after the handover of our mobile phone. There are many customers who switch over to the appliance store after using the mobile phone price."

Taobao did not disclose specific data.

Price software mainly impacts on large commodities.

Reporters found that after comparing the price software, these comparable software can not only compare the prices between the physical shopping malls and online merchants, but also send some comments, or send micro-blog, such as Taobao and Jingdong, can also buy orders on the phone on the spot after the parity.

Take the 250ml Red Bull canned beverage for example, the price of the general supermarket is 5.5 yuan per tank.

Scanning the bar code on the red bull can immediately get the list of Taobao merchants completed by search.

Find a relatively high number of drilling businesses, 250ml Red Bull 24 listen to a boxed 88 yuan, 3.7 yuan per tank, a lot cheaper.

If you don't calculate the express charge, you can save 44 yuan if you buy 24 cans.

The main impact of the software is home appliances, clothing, shoes and hats and other large commodities.

It is unlikely that the price of a bottle of mineral water, beverage and other commodities will be used.

After all, consumers of this kind of software are young people, and they do not care much for a few dollars or more.

As a result, the software has an impact on the sales of large merchandise stores and home appliance stores, such as supermarkets.

Insiders say.

It is also true in experience.

The Chongqing evening news reporter asked yesterday at a clothing counter in a department store near Monument for Liberation. A salesperson said that he had seen a customer taking pictures of his cell phone in front of his clothes. He thought he was photographing and coming home to check the price on the Internet.

In nearby supermarkets, promoters invariably did not see customers taking photos of the merchandise, nor did they know that there was such thing as mobile phone parity software.

Two kinds of price comparison software

Each has its own strengths.

It is reported that the current parity software mainly has two versions, one is released by Taobao and other network operators, the two is some software companies own research and development, such as "check and check".

Both are free downloads.

The former mainly compares the prices of goods on its website.

Using Taobao comparison software, kitchen and bathroom cleaning, mother and baby toys, household products, nutritious food......

As long as there are some on Taobao.

The latter compares with the physical shopping malls that collect data.

The reporter used the iPhone 4 mobile phone with "check" to find that the price of the same commodity appeared in many famous supermarkets, such as people's happiness, bee lotus and so on.

However, there are still some limitations in the price comparison software.

After trying out the Chongqing evening news reporter, the software showed only the prices of supermarkets or shopping malls in the eastern coastal cities such as Beijing and Shanghai, while those in Chongqing did not.

In response, Liu Qiang, a member of the Chongqing website alliance, commented: "the price comparison software companies are in the eastern city, and the data of the above entity shopping centers are collected from the local shopping malls.

Because of limited manpower and funds, the price of goods is not as abundant as that of Taobao, and the cities that are comparable to them are also very limited. The price update of hot products may not keep up with the market. For consumers in Chongqing, the practicality is not very strong in the short term. "

Which mobile phones?

You can install parity software.

First is the smart phone that can access the Internet and download software.

At present, smart phones on the market have the same operating system as computers. The difference is that computers use windows and mobile phones use apple, Android (Android), Saipan and other operating systems, among which Android has the highest penetration rate.

Now apple and Android's operating system can install parity software.

Jingdong mall also launched the iPad tablet client.

You have to spend {page_break} on the Internet.

In terms of cost, using this software, first of all, downloading will generate traffic charges.

When used, every price search will also generate traffic.

Unfortunately, despite many efforts, the Chongqing evening news reporter still failed to find out the traffic consumption of such software, so it is suggested that consumers should pay more attention when they first use it.

For example, before and after checking the residual traffic data, the general principle is: no money to spend more, less money to spend.

Finally, if you want to compare the price of small items such as drinks, you must remember to calculate the express charges for online shopping.