Three Miao Dress: Corporate Culture Adhering To Traditional Values

Recently, Beijing Three Miao dress The "Miao Xin Sheng Thanksgiving ceremony" held in Beijing is again held to show the construction of a modern enterprise culture based on the traditional culture.

Brand condenses traditional culture

Xu Dongxing, chairman of Beijing three Miao clothing Limited company, said that the name "three Miao" as a brand name appears to be accidental and no accident.

Laozi Yun: life two, two born three, three things. Therefore, "three" symbolizes the vitality of life, but also represents broad space and humanistic feelings. "Miao" is one of the five elements of water collection. The meaning of the three Miao is willing to serve the good things in the four seas, together with the great cause of the brand and the joy of the staff. Three Miao's cooperative values "win win, advance together and share prosperity" come from this.

Tight value system carries corporate culture

Li Qiang, director of the three Miao brand center, said, "the fundamental value of corporate culture lies in the ability to resonate with the employees in the field of cognition and consciousness. With the language, words or concrete things that can carry some cultural value as the carrier, the Gou Jianyi series can accept and nourish the team's value system for the team."

The value system of "three Miao" is centered on "water". For example, the four qualities of gratitude, solidarity, concentration and firmness are closely related to "water". Thanksgiving, summed up from the Qing Dynasty's "augmented virtuous Zhu Xi family motto", "dripping grace, when Yongquan report"; unity, summed up from Xunzi's "learn to learn", "no accumulation of small streams into rivers and seas"; focus on, summed up from the Han Shu, "biography biography", "dripping stone" allusion; firmly, the total knot from Li Bai poetry "wind and waves will sometimes be linked to the clouds sailing the sea."

Culture should be summarized from the current enterprise.

" Clothing industry In the traditional industries, some successful entrepreneurs have some chance of success. Besides personal efforts, there are policy opportunities brought by reform and opening up, and the advantages of regional geographical advantages. In this process, few enterprises are concerned about the field of culture.

Xu Dongxing said that the cultural value characteristics of garment enterprises at different stages are different. Many leaders of clothing enterprises always want to define their world outlook and values as the core of corporate culture value. This is acceptable in the early stage of enterprise development, but with the continuous growth and expansion of enterprise teams, corporate leaders should replace their personal bosom with cultural inclusion. There are many value orientations in the organization itself, which only need to be summarized and refined at a certain stage, and the cultural value orientation should be taken as a cultural indicator of stage development.

The five systems are "silent."

After finishing the core of the enterprise value and selecting the carrier, the key point is how to integrate these cultural values into the inner consciousness of the team.

Li Qiang said, we divide the whole introduction into five systems: one is the ideological system. This includes the conference mechanism, presenting the value principle from the informal dialogue between superiors and subordinates within the organization, and the two is hematopoietic system. The goal of hematopoietic system is that the value of corporate culture is not caused by the departure of individual employees. We can accomplish the incubation of value system through the "1 dragging 2" system of promotion, deepen the transmission of cultural value system through the help system and the system of apprentice, and the three is the interactive system. This includes physical activities, visiting learning, PK mechanism and so on. The four is the visual system. It mainly includes space culture display and plane communication, and the five is digestive system. There is no need for any employees to have frictions and emotions. Often this emotion will be inexplicably directed against enterprises. This requires the lubrication system between enterprises and employees to ensure mutual healthy communication.

"Before this meeting, we were doing it. corporate culture We will firmly carry forward the essence of traditional culture and promote the development of modern enterprises with the essence of traditional culture. We will make unremitting efforts and attempts to become the first brand of Chinese business casual wear ladies, "Xu Dongxing chairman said with confidence.