Wuhan International Plaza Clothing Brand Pattern "Big Change Face"

The floor layout of department stores is no longer divided according to age, but is divided by price band. Nowadays, department stores break the traditional pattern and seek breakthroughs.

Last weekend, summer in Wuhan square. fashion week Chen Jun, chairman of the Wuhan Plaza, revealed that in addition to eliminating brands this summer, the layout of the floor will be "big changed".

Chen Jun said that in the future, three floors of women's clothing will no longer be divided into girls and fewer grades according to age, but they should be divided into quality, style and fashion according to price.

This means that the most expensive women's clothes are concentrated on the two floor, and the more upwards they go, the younger the dress location is, the cheaper the price is.

To highlight the quality of the two floor Women's wear Wuhan Plaza changed the past forty or fifty square meter small counter marketing mode, and changed to two hundred or three hundred square meters boutique. It is estimated that the annual sales of each counter will be 15 million ~2000 million.

According to the traditional department store layout, the first floor is mainly made up of cosmetics and shoes. The two floor is dominated by fashionable girls' clothes. The third floor is mainly composed of little girls, and the four floor is dominated by brand men's clothing. But in recent years, Wuhan department stores have broken the traditional pattern.

Take Wuhan International Plaza as an example, take the lead in putting men's clothing on the one or two floor of shopping malls, changing the habit of "heavy women and light men" in the past department stores. General department stores women's clothing brand more than men's clothing, women's operation area is far more than men's clothing - department stores this tradition is also changing, men began to seize women's clothing sales area.

and World Trade Plaza Please put the shoes on the six floor, and the Asian Trade Plaza will sell the sports and leisure products with good sales performance to the five floor. {page_break}

Asian Trade Plaza responsible person said that the mall's customer base is mostly young people, casual clothing consumption ability is very strong. In this way, when customers buy their casual clothes on the 5 floor, they will "drive along the way" to promote the consumption of less clothing, fashionable dress and men's clothing downstairs, that is, "shower type" promotion.

In order to improve the overall performance of the store, the most shopping people say that they are trying to explore the stage, saying that they are fair and reasonable, but they all highlight the fierce commercial competition, and the department stores are seeking dislocation.