Lin Congying: Wealth Is Also Rising &Nbsp.

Lin Congying and his friends raised 72 thousand yuan to run a garment factory. After the listing, the corresponding wealth of Lin Congying and the family reached 8 billion 186 million yuan, but after the listing, it was on the decline, and the first day it shrank by 928 million yuan.

Ramble shopping malls, dazzling brand of all kinds of merchandise dazzled, nearly 100 clothing brands with their own characteristics, attracting consumers to stop, the clothing industry competition pressure can be imagined.

After many twists and turns, the successful landing on the Shanghai stock exchange's [21.40 -0.97% stock (SH 601566) makes people play chess difficult. It is not as spectacular as it once was, but on the downside.

Wealth has grown ten thousand times.

In April 1984, when the production of porcelain in Jinjiang, Fujian, was very prosperous, Lin was ready to open a garment factory.

Lin Congying, based on his years of experience in retailing, believes that the clothing industry is an industry with unlimited prospects, because clothes are necessities of life, and the market is not a problem at all.

Subsequently, Lin Congying and 5 friends together for 72 thousand yuan, this is the most primitive start-up funds.

Although the economic conditions and hardware facilities are limited, Lin Congying should pay special attention to it before starting.

The brand of "nine herd king" was born in a porcelain production area full of dirt and dust, and then gradually developed into a domestic business casual men's wear brand enterprise, and is committed to building China's "world-class brand".

In May 20, 2011, nine Mu Wang traded on the Shanghai Stock Exchange. Chairman Lin Congying was the founder and controller of the king.

572 million 930 thousand shares of the total capital of nine Mu Wang, Lin Congying indirectly controlled 337 million 500 thousand shares of his shares through the investment of King Mu, accounting for 58.91% of the total share capital.

In the first day closing price of 19.13 yuan / share, Lin Congying's stock market value reached 6 billion 456 million yuan.

6 billion 456 million yuan compared with the 72 thousand yuan of start-up funds in 1984, it was nearly 100 thousand times skyrocketing.

Skyrocketing fortune "one day tour"

The total market share of the nine trousers Market is ranked first in the country in 10 consecutive years.

The nine Mu Wang prospectus shows that among the top executives of the company, 5 are members of the Lin Congying family and the rest are professional managers.

Among them, vice chairman Chen Jindun, director Chen Jiaya, Chen Jiapin are Lin Congying's wife's brother, Chen Meizhu is Lin Congying's wife's sister, director Lin Chai Jie is Lin Congying's brother.

Lin Congying holds 337 million 500 thousand shares and the shareholding ratio is 58.91% of the total share capital. The total number of shares held by his family members is 90 million 450 thousand shares, and the shareholding ratio is 19.63% of the total shares.

Lin Congying and his family jointly controlled 430 million shares of nine Mu Wang, accounting for 78.54% of its total share capital after listing, and the shareholding structure was highly familial.

Similarly, according to the closing price of 19.13 yuan / share on the first day of listing, the first day of the listing of nine Mu Wang, Lin Congying and his family members had a total market value of 8 billion 186 million yuan.

On the first day of the listing, the opening price of 9 Mu Wang was 21.3 yuan / share. Based on this calculation, the market value of Lin Congying and his family members totaling 9 Mu Wang should be 9 billion 115 million yuan, but compared to the 8 billion 186 million yuan market value at closing price, the family wealth would shrink 928 million yuan on the first day of the listing.

The clothing market is full of risks.

There are thousands of clothing brands across the country. At the same time, there are several new brands entering the shopping mall almost every month, and there are brands from the shopping center from time to time, and every businessman wants to make consumers choose one brand, and choose their brands for consumption. The competition pressure of the clothing industry can be imagined.

With the listing of clothing brands such as the seven wolves and Semir, the nine shepherd kings who wanted to go on the market in Hongkong and failed, but after several twists and turns, finally succeeded in landing on the Shanghai stock exchange for trading.

On the first day of listing, King Mu became a breaking stock, and even after half a month's release, it still lingered at the level of undervaluation.

As the largest producer and exporter of clothing in the world, China's apparel [0.00 0% shares industry is still in the initial stage of brand building.

For clothing enterprises, sales terminals are not only the basis of survival, but also the strategic resources for development.

Facing the fierce market competition, "terminal is king" has become an eternal proposition of domestic garment enterprises.

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In addition to the continued downturn in stock prices and obvious market competition pressure, the risk of comment in the industry also suggests that there are risks of family management, direct management of franchised stores, serious homogenization of shopping malls, the expiration of income tax concessions, the risk of selling too heavily on men's trousers and jacket, and the risk of declining revenue growth, especially in the market.

Some netizens complain in the stock market: the market is down, the nine herd kings are falling, the market is rising, and the nine herd kings still fall.

Pants sell well, why after listing, but so vulnerable, so that loyal consumers to the impression of King nine.

Their daily loss is equivalent to dozens of nine shepherd pants, can not afford to hurt, can not afford to hurt!