Spring Comes To Spring And Comes &Nbsp; Where Is The Fashion Blogger Road?

In this era of social networking, a group of people, including Mousika, stars, stylists, editors and publishers, are also likely to profit from them. They are fashion bloggers.

These bloggers have numerous fans, and department stores, high fashion houses and cheap clothing giants are competing with them.

However,

Bryan Boy is hosting this month's FIRENZE4EVER global fashion blogger event.

Chinese fashion blogger Susie Lau

Do fashion blogs go to ru?

In recent years, the slogan "everyone is equal before fashion" has been shouted loudly, closer to consumers.

The number of fans of a top fashion blogger surges every month in one hundred thousand, and each post gets at least hundreds of comments.

Fashion bloggers are often seen as the first row of the "success" symbol of the industry, and even easier to get invitations than editors.

Take the most typical example, in the Dior advanced custom show, the young girl blogger in the first row of TaviGevinson wore a giant bow hat hat, and unscrupulously blocked the rear row of three lines of vision, forcing Italy Grazia fashion editor and Canadian fashion show host JeanneBaker to swing around in the bow knot to see the show.

This phenomenon is likely to cause some people to question: do these civilians tide people publish their own collocation experience in the blog, for the sake of pure interest, or finally for the industry to find a part-time job and earn a brand's publicity reward? It is said that the Philippines Internet tide man Bryanboy now appears on the subsidy fee already calculated in the 5 digit dollar.

Most of the reasons why fashion bloggers are popular is their grassroots and impartiality.

But when a fashion blogger first sits in the front row of the Chanel show, it should be understood that if they write acrimony, they won't want to receive the invitation next time.

Thus, in their blogs, you will no longer see the first casual collocation speech instead of a more commercialized "soft advertisement" with brand and shopping address.

In the past, we could judge the brand's quality at will, and now we should also look at the sponsors' face. Although every fashion blogger is saying, "I only recommend what I really like," fans do not buy it. They expect to see that the bloggers appear to be their own sharp goods, not the brand's sponsorship, so their enthusiasm is diminishes.

Some people have summed up the three characteristics that fashion bloggers can become famous: chaos, chaos and chaos.

But now in this diverse network world, there are similar trends, which are also strange to fans.

Nowadays, the bloggers who can be invited by the big names are up to about 5, and those who are just like the two or three generation who are springing up generally do not struggle to get to the top, or choose to give up gradually.

TaviGevinson sits

Grasp the "straw hopping" life-saving straw

In the world of interests, the "arrogant" fashion bloggers will not be foolish enough to refuse the invitation of big brands, let alone most of them have relied on this career to survive.

For those fashion bloggers who are quickly forgotten or struggling to become famous, why is it not a life-saving straw to get the sponsorship of the brand, a big day's good news? {page_break}

It may be a natural pition from an objective fashion blogger to a brand publicist.

In terms of fashion brands, sponsoring well-known fashion bloggers is more cost-effective than traditional advertising. Fashion bloggers are also eager to get the favor and support of their brands and turn their hobby into a positive one.

Of course, not all fashion bloggers can get this opportunity, at least in appearance.

However, most of them are invisible propagandists, that is, brands are willing to provide money and goods, so that they can send blogs in photos.

Usually, there are two forms of money paid by bloggers: money and substance.

Generally speaking, a key blogger recommends a single item for a profit of 500 to 4000 dollars, and a well-known blog is higher than this price.

However, this is just a foreign market, and domestic bloggers are far from being treated like this. With the popularity of blog advertising, sponsors are becoming more and more strict in cost control. Sometimes bloggers can only get free gifts or even get nothing.

Beauty bloggers gather in FIRENZE4EVER fashion bloggers' Gala

In addition to advertising spokesmen, fashion bloggers still have an identity to choose from.

Grassroots change celebrities is the biggest aura of fashion bloggers, and is also the greatest right that this era bestows on them.

They share the same charm with entertainment stars, which involve too much entertainment.

People like to see how a teenage girl owns so many clothes and can't dress up like a girl of the same age. "Why can a boy be dressed in women's clothing, walking on high heels and not afraid of other people's eyes?"

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Fashion bloggers are fast, but it's still uncertain whether they will continue to be red.

Attack of Chinese fashion bloggers

Last year, it has always been the fashion superstar magazine Vogue. The appearance of the local grassroots class is the heroic fashion blogger choking little peppers. Their costumes and blogs have 150 thousand to 200 thousand hits per day, affecting millions of ordinary Chinese girls and even becoming the gospel of Taobao sellers.

In addition to "choking little peppers", there is also a fashion blogger alliance "pick up one Luo Han". They are a combination of members in Beijing, Guangzhou, Hongkong, the United Kingdom and the United States, including teachers, state owned employees, journalists and students.

Yes, fashion bloggers are emerging in the Chinese fashion industry, and are beginning to show a lot of influence.

At the beginning of this year, Chanel's "Paris Shanghai advanced handicraft workshop series" started in Shanghai worldwide, and invited many bloggers and micro-blog owners. Tiffany's activities in Shanghai in June also have the participation of Chinese bloggers. The French luxury luggage brand Longchamp has maintained contact with more than 100 professional blogs. CindyLee, Asia Pacific public relations director, said: "this is a good platform for education for the next generation of consumers. We should make good use of it."

Although the influence of these Chinese fashion bloggers is not yet as high as Tavi or Bryanboy, most of the way of cooperation in China is still to invite bloggers to participate in brand activities and exhibitions, visit brand studios or production processes, or provide some products for experience.

But for big names, domestic bloggers are increasingly influential, and their treatment is now the same as traditional media.

Chinese fashion bloggers have more expectations for the future.

The idea of picking up a Lohan is to develop an electronic magazine after developing, and then build a public welfare fund to collect Luo Han. Every business cooperation will donate part of the proceeds to public welfare or creative affairs, and also hope to promote local good design.

This wish is wonderful. What is the future worth looking forward to?

Choke pepper

"Choking chili peppers" is a pair of fashionable twin beauty MiuMiu&Viviandan in Chongqing. It is famous for its fashionable photo taken on its blog and has a large number of chili powder.

Nowadays, their online diary almost takes the place of the traditional fashion magazines, becoming the daily wear readings for white-collar Beauty, and the fashionable dressing dressmaker has also become a new generation of Internet Celebrities.

This popular online idol has also reached the world's top fashion magazine "VOGUE clothing and beauty", occupying 8 pages, attracting a lot of attention at one time.

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Picking up a Lohan

This 11 member blogger alliance includes many active fashion bloggers in China, such as Huang Xiaohui (jumping catwalk) and Jiang Wei (Moon sea).

The members of the collection of Luo Han are in Beijing, Guangzhou, Hongkong, the United Kingdom and the United States. There are teachers, state owned employees, journalists and students, many of whom are not the buyers or the fashion media.

They have jointly launched a fashion column in the life version of the weekend pictorial.