Enterprises Should Register Their New Top-Level Domain Names.

The name of the new top-level domain will bring changes to the entire Internet. New top-level domain name Not only can enhance the brand influence of enterprises, but ".HP", ".Google" and other domain names will also become the strength of enterprises, and the business propaganda mode and business mode of enterprises will also cause tremendous changes.

They believe that the impact of new top-level domain names on domain names such as.Com and.Cn is inevitable, but not negative. Instead, the related domain names such as.Com and.Cn will rise with the application of new domain names. In the future, many kinds of domain names will coexist and win together.

However, some people in the industry believe that the arrival of the new top-level domain will increase the cost and complexity of enterprise maintenance, and the competition for a domain name application will soon be triggered.

According to Li Xiaodong, a researcher at the Chinese Academy of Sciences, ICANN's domain name ownership verification measures may help to curb the occurrence of malicious rush registration, but these measures can not prevent the domain name competition between companies that have ownership certificates for the same domain name.

Most respondents said they wanted to apply for the new top-level domain name, but they still do not know the specific application process. operating costs 。

In fact, enterprises apply for new top-level domain names in general for two purposes. One is to open to the outside world to register, to make profits by registration fees, and the other is to reserve them to enterprises or enterprises, and enhance the brand influence of enterprises. Two. If the domain name registration is opened, it must be put on record in the Ministry of industry and information and approved.

The cost of running top-level domains is mainly concentrated on The server Operation and maintenance system, manpower and promotion, among which operation and maintenance system and promotion cost the most. Initially, an enterprise should have at least 10 million yuan to operate its new top-level domain name. Therefore, advises companies to register top-level domain names and follow suit.