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Create Fashion Brand Culture &Nbsp; The Curtain Of "Pants Culture Tour" Of Nine King

2011/7/6 11:12:00 66

Recently, nine Mu Wang "

Pants collar world

The "trousers Culture Tour" ended successfully.

In the past month, 6 stars such as Hu Bing, Julian Cheung, Hu Ge, Daniel Chan, Sammul Chan and Dai Jun appeared on the scene of the "Cultural Exhibition Tour" of the nine shepherd kings.

It is reported that the activities of the nine Mu Wang were divided into three lines, and successfully crossed 13 cities such as Hangzhou, Xi'an and Zhengzhou.

The number of stars invited and the frequent attendance at the event are extremely rare in Chinese men's wear brands.

It is reported that this is a great investment in the first 11 years of market share.

To this end, nine Mu Wang designed the pavilion as a running pants.

"The pavilion is from the top design and creative institutions in the country. It looks down on the exhibition hall. It looks like running legs, running forward to express" lead ", and" legs "embodies.

Men's trousers

"11" is because

Joeone

Du Yinghua has been leading the market of Chinese men's trousers for 11 years in a row. "The creative Pavilion is intended to convey this information," said the director of the brand marketing center of nine Mu Wang.

This year, the "cultural exhibition tour of the nine trousers" mainly includes three aspects: the brand Seiko fashion culture display, the 2011 spring and summer 3D fashion show and the star guests on-site help.

Lin Congying, chairman of the nine Mu Wang, said, "through the tour exhibition, the brand culture of the nine Mu Wang has been widely disseminated, which will further consolidate the leading position of our men's pants products, and effectively enhance the popularity and reputation of the brand in all key regional markets."

For the brand culture marketing mode of nine Mu Wang, the industry said, "the most important thing of the tour is the spread and creation of the brand culture. The brand culture connotation is not the" patent "of the international brand. The cultural tour can reflect the intensive cultivation of the regional market and strengthen the penetration and influence of its brand in the regional market.