Participate In The Cool Hands, Hold The Third Thematic Meeting And Share The Minutes Of The Meeting.

Bag sharing, Conference site Abstract:
1. combination of deficiency and excess
2. Taobao store marketing
3. Amoy marketing skills
4. shop location problem

Big marketing: positioning marketing skills
Shop location: seven gagara. Collection: 754060
Seven grid: love story of Chao seven Ge.
Aka: Cool gangs did a good job.
UV20000-30000
Split the silk: girls in the exotic Southern China district do not like this style very much.

Where is the location of the store: the head of the consumer. Reliable. emotion
How to locate: who are your customers? Age, values, shopping habits, consumption trends, what kind of games do you like?
What is the perceived value of customers?

Methods: what is the general market situation of the category? Marketing activities 。

Marketing review, analyzing competitors' advantages to us. Call on their boss and see what's going on. Capital background 。 If possible, it's hard to go to the company. What changes will take place in the next step?

Case: each product is competing with each other. New products come out in the old framework. Anti competitive architecture. Find industries that people do not value too much to compete for. Don't follow others.

Six elements of store positioning:
Target consumers
Brand name
Brand personality
Product competition framework
consumers'benefit
Important support
Store positioning tools:

For whom, there must be a competitive framework.

Taobao's traffic management:
1. small 2 traffic, second, master the location of traffic. At least contribute to 1/3
2. advertising flow through train exhibition
3. activity flow Juhuasuan gold coin Taobao guest VIP
High conversion rate can improve the conversion rate of the whole store.
4. self flow search entry shopkeeper said that gangs need to account for 40% of health.

Traffic management: set up traffic manager. You need to set KPI and set the traffic budget. All traffic is regarded as a sales post. Area products. Primary school. Delete the previous link and go on. Chen Dong, a man from Taobao. Yang Zhen. Amoy marketing.
Taobao category entry: the natural flow access to the category.
How to fight: first make Juhuasuan - sub products continue to go straight to the car - at the same time give resources to the category of operations to children to seize the entrance.
If a through train can not be withdrawn, it can set up a sales volume to calculate how much the company can achieve in a day.

The key points of promotion: the three point: the interests of consumers. Point of time. The bright spot of the product itself.

KPI: traffic target conversion rate target
Process control: pre activity climax promotion (design climax point what time, what kind of action) shock promotion (manufacturing consumption climate) process direct broadcast consumer Taobao small two upstream suppliers

Product details: brand story usage notes, laundry notes, logistics information models, photo products, scarce user reviews.

Juhuasuan: sell badly, choose products (do not think consumers do not know the difference between products).
Core pricing problem: To compare the price with the middle price. 1+3
A main graph, three drawings, a background product page, from the entry to the detailed page, is discussed with collective wisdom. The Tibetan code can be recommended. When the number of the largest number of people to achieve the ultimate wisdom. Everyone in the company came to pick it up.
First coke: the impression of the product character creativity online for a second must be simple.

The use of other resources in the Amoy: it needs to be a resource of activity, not a product's vision, or a great waste.
32 days in advance. Choose 50 treasures. Taobao: judge the needs of small two. Characteristics, most of which are post-80s, lack of social experience, give him enough industry experience, plan a good activity, must be to give you the best resources.
Gangs: there are plenty of entry points on the front page for the resources of the Tao River. Free trial, Buyer show. Initiate group buying and engage in snapping up activities.

Question: nuclear bill?
Principle after all
Pricing principle: how to balance the discount?
Virtual high, using the unit price to pull up, with activities Paula down, to set up a accounting company.
Does the activity in store and store front page enhance the conversion rate of shops?

Home page hits: 130%, home page must be navigation page. When making the front page as an advertisement, it is simple and clear.

What is the cost performance of advertising on the website and Taobao's exhibition?
It doesn't matter with operation.
Why did Taobao guest do it for a few days?
Resource shortage
No pricing problem, dealer conflict?
Communication, communication can not be done for dedicated machines, offline problems.
How to communicate inventory resources with distributors?

Mobile phone orders. What is the trend of mobile shopping?
Big, big will be Taobao mobile. Individuals are very optimistic. Later, Taobao mobile data analysis, feel very impressive.