Winter Season Sales Are Cold

2011/7/8 11:03:00 69

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Anti season winter clothing sales are cold, summer sales are hot.

Down Jackets

Special sale 99 yuan "," winter clothing special price "...

Reporters interviewed yesterday found that, in the summer, some businesses selling air-conditioned low-priced winter clothing, but the promotional effect is not ideal.

The discount of summer clothing is ahead of schedule, and sales are particularly hot.

Reporters visited Li Jia Cun, Mulam City, north gate and other places yesterday.

Clothing store

Found that a number of shopping malls have launched a "buy one to send one", "the whole 6 fold up", "full 100 minus 50" and other signs.

The reporter saw that there were many customers who were attracted by the sale of the brands before the sales stalls, and Ms. Wang said that the business launched the "buy one get one" campaign, so she spent 358 yuan on 4 summer wear.

Some shopping malls also launched anti season sales activities mainly based on autumn and winter clothing. The reporters found that these off-season down coats were inexpensive, much cheaper than last year's winter wear, but sales were not ideal.

In the interview, several anti season

Promotion shop

They all said that although the profit margin of the price was quite large, the anti season promotion effect was not good this year.

Li's boss, a sales promotion shop near Li Ka Tsuen, lamented that he had not sold several winter clothes since the promotion.

Now the mentality of consumers has changed. When choosing clothes, they should not only pay attention to prices, but also pay more attention to styles. In addition, most of the cheap winter clothes are mostly of different types and numbers, and sales are not popular.