Public Charity At The Crossroads -- Inspiration From JEANSWEST

Lately

For Tsinghua JEANSWEST building incident, JEANSWEST always maintained a rational attitude and used a silent and golden attitude to resist all kinds of arguments.

When the reporter was at a meeting with JEANSWEST headquarters, Mrs Liu, a member of the Department, said: "yes."

We may wish to guess that Yang Xun, who has always taken charity as his other mission, may be most likely to say the words he often said: the poor is the only one, and the other is to help the world.

When enterprises develop to a certain stage, enterprises must return to society and give back to society. This is the only way for the everlasting development of enterprises.

As an employee of JEANSWEST, Ms Liu believes that there is nothing to respond to this matter. JEANSWEST has always been very low-key in public charities and donations, and does not want to be famous in this way.

Whether it is the JEANSWEST building incident in Tsinghua or the newly founded Jen benevolence foundation, the questionable Chen Guangbiao's high-profile charitable act and so on.

Though we are respectful, it is impossible to imitate.

What should we care about corporate philanthropy? Is it the right way to make money, or is it necessary to check whether the product is in line with social interest and moral standards?

Reporters learned that other buildings in Tsinghua are also known by enterprises, but usually they are named professions in specific industries.

Many experts and students in micro-blog think Tsinghua needs matching industries and matching brands.

Although JEANSWEST's title has broken the usual practice, is such a big reaction not a discrimination against the basic industries? If so, it seems that their minds are too narrow.

This also reminds those companies who want to join charitable charities and donate money to help students. When choosing donations, they should also take into account the positioning problem.

This helpless choice will really make the enterprise feel a bit frustrated.

And more companies who are charitable and charitable will also have to face such a practical problem: demanding harsh people and doing little to the recipients. How should we do charity today?

We need to identify the original meaning of charitable cause in some concepts, and what charity needs most is integrity.

Charity should be tolerant and noble.

No matter what people or enterprises are motivated, they should be encouraged to engage in charity.

But its benevolence itself should be true and sincere.

If their good deeds adulterate themselves and even take advantage of the name of charity, they will lose the foundation of charity.

We might as well take a look at some successful international and domestic cases of charity: the Gates foundation, founded by Bill Gate, the world's richest man, is not only because Americans are passionate about charity, but also regards charity as a business and emphasizes economies of scale, which can be applied to the purpose of public welfare.

The more famous Li Jiacheng foundation in the Chinese circle is the most basic element in implementing each project: who will benefit, how to benefit, when to benefit, and why the value of benefit will be guaranteed, so as to ensure that every project can be implemented, rather than a false sky.

It is not hard to see that the two foundations have been able to grow in evergreen because they are very concerned about honesty and charity.

Nowadays, in order to develop towards a long and healthy development, China's public welfare charities at a crossroads should rely solely on the individual behavior of enterprises instead of the best solution to the problem, and it is also a historical choice that we need to establish a sound charity system and build a good charity environment.