Japanese Enterprises Accelerate Development In China's Market

At present, the major garment enterprises in Japan have speeded up the pace of entering the Chinese market again. Japan's ONWARD plans to increase the number of Chinese shops to 166 by the end of 2011, an increase of 9% compared to the same period last year, while the total sales volume of the company in 2011 in China and other Asian regions will reach 12 billion 500 million yen, up 13% over the same period last year.

The Japanese WORLD company has entered China since 1995, and the company in 2006 was in China. shop The number has increased to 169, but due to the different consumer preferences in various parts of China, the company's stores have now been reduced to 44. In spite of this, the company says it will still try to increase the proportion of China's sales from 2% to 10% in the future. Tokyo STYLE plans to increase the number of Asia based shops in China to 216 by 2012, an increase of 40% over the same period last year.

In fact, before and after 2000, many Japanese garment enterprises had actively entered China and opened a large number of shops, but their development was not smooth because the products failed to fully match the tastes of Chinese consumers. And this March, Japan Clothing enterprise The plan is to carefully study the tastes of consumers in China and produce products that are suitable for the Chinese market.

With Japan's domestic birth rate Declining, aging is becoming more and more serious, and the clothing market in Japan is becoming more and more saturated. Therefore, Japanese clothing enterprises can only seek development through expanding overseas markets, and China's fast growing clothing market is an important choice for Japanese enterprises to seek overseas development.