How Can A Pair Of Jeans Cost 300 Dollars?

For a person wearing a $50 Levi s jeans for a long time, the price of $375 for the True Religion brand Phantom series jeans is simply incredible.

This series of jeans is produced in Losangeles, a city known as the world's high-end jeans City, which continues to create the legend of the United States.

An industrial zone in Losangeles center produces high-grade jeans such as True Religion, J Brand, Seven For All Mankind and so on.

Up to April 30th, the NPD survey showed that the total annual expenditure of Americans buying jeans was 13 billion 800 million dollars, of which only 1% of jeans were priced at more than 50 dollars.

At present, J Brand's Maria series women's jeans are priced at $226, while Seven For All Mankind men's jeans are priced at $225, while the luxury brands such as Gucci are priced at $495-665.

Gloria Vanderbilt and Calvin Klein took us into the age of designer jeans, and ever since then, these ubiquitous jeans began to have class distinctions.

A pair of jeans from Seven For All Mankind has become no longer a simple jeans. It conveys a person's fashion taste and high earning status and brings different value experience to the wearer.

True Religion brand builder and CEO Jeff Lubell said that the cost of a True Religion brand's most popular Super T jeans is only 50 dollars, while the wholesale price in the United States is 152 dollars, and the retail price is up to 335 dollars.

The Phantom series was launched in January this year, and the True Religion brand adopted a new marketing tool. They downplayed the brand logo with the trend of anti trademark at any time and in the detail design of the jeans, but the unique details of the design made it easy for the jeans followers to recognize it at a glance.

Like many fashion clothes, the profit margins of high-end luxury jeans are also several times higher.

From raw materials suppliers to designers and seers, to wholesalers and retailers, the price of each garment, including jeans, is 2.2-2.6 times.

For luxury brands, consumers pay for advertising.

Look at the high billboards on the roadside, advertisements on TV, luxurious headquarters facilities, all kinds of pportation costs and so on, all of which come from the pockets of consumers.

The profit margins of high-end jeans are very impressive, and the general profit can be as high as 40 - 50%.

A few years ago, the price of premium jeans declined, and the economic crisis made consumers reluctant to pay such high prices.

The price of jeans at that time dropped to below $200 for a while, and the lowest acceptable value for manufacturers was about $150. One reason is that the jeans made in the United States can not be compared with the low cost labor force in developing countries such as China.

In addition to high and low waist, leg lines and other shapes are different, the distinction between high-end jeans is mainly in the pocket design.

J Brand brand jeans pocket has no decoration, and True Religion brand jeans have embroidered patterns on their pockets.

Many brands of jeans have to start with raw materials, washing techniques, printing and dyeing methods to highlight their designs. Making jeans like this in the United States will be very expensive.

The raw materials of jeans in the United States generally come from the United States and Europe, such as Greensboro, N.C., a cowboy raw material manufacturer.

The weaving machine in this factory has a very long history, and the weavers who work here have more than 20 years of work experience.

The cloth woven here is pported to the design factory in Losangeles by train or train, which includes a large increase in the price. The cost of sewing each pair of jeans by a sewing machine is 23.5 dollars, and consumers need to pay 100 dollars for it.

Raw materials cost 10 dollars, pocket lining needs 44 cents, embroidery costs 2 dollars, water wash and fade, and so on in Mexico.

All costs add up, and the price of a high-end jeans produced in the United States must be 200 dollars in order to make profits.

Moreover, in order to win market share, every pair of jeans must be designed quickly. Usually in the United States, a pair of jeans can be produced for 6-8 weeks, and China may need 3-6 months.