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Sports Brand Collective Price Rises &Nbsp; Lining Anta Is Ridiculed.

2011/7/12 11:46:00 67

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Sports Brand Collective Price Rise Lining Anta

Is it possible for Lining to "raise prices?" Anta's "raise price will never stop"?

Li Ning Co announced recently that the price of shoes will increase by 7.8% in the fourth quarter and that clothing will increase by 17.9%.

Plus

Anta

XTEP, PEAK and 31st degree announced at the order meeting, the five famous sports brands in China.

Gym shoes

And clothing prices once again increased to 20%.

The price increase is less than three months from the collective price increase of the five famous sports brands in the last time.

Lining

Zhang Xiaoyan, the director of external affairs and public relations, told reporters yesterday that the price increase was partly due to the increase in the cost of product development and the increase in costs. On the other hand, it was caused by the industrial environment, such as the cost of raw materials, the cost of human resources and the increase in the rental cost of commercial premises.

Performance or decline 5%

Not only did Lining not perform well at the order meeting, he was also not optimistic about the performance forecast for the first half of 2011.

The company expects that the overall sales revenue of the group will drop by 5% in the first half of 2011 compared with the same period last year, and the gross margin level will be reduced by about one percentage point from the same period last year, and the pre tax profit will be eight percentage points lower than that of the same period last year.

In the announcement, Lining group repeatedly stressed that the decline in performance was due to the impact of rising raw material costs and labor costs.

The news of the decline in performance, which has made investors frustrated, has just been announced. Yesterday, it was also reported that Li Ning Co products were seriously unsalable, and they had to take part in the recycling of some dealers' inventory to speed up the clearance of retail terminal inventory and attract new orders. Zhang Xiaoyan completely denied this.

"Raw material cost,

Manpower cost

It is normal that prices are rising and prices are rising. "

PEAK CEO Xu Zhihua expressed this.

According to the agency research report, the price of the core products of the five major companies in China is about 200 to 300 yuan, and the increase will make consumers spend 50 yuan on shoes and clothing on average.

The collective price rise of domestic sports brands has led to a rebound in consumer sentiment. "Is it not pushing us to buy Nike and Adi?" and netizens joked through micro-blog: "when Lining" is possible to raise prices, Anta "raises prices will never stop". When XTEP said, "let the bid price be different", 361 emphasized "one more Yuan love", plus "I can raise the price of unlimited potential" PEAK, in the face of the collective price increase of domestic sports brands, what should we do?