Paris'S Advanced Custom Fashion Show Ushered In Young Customers
Paris, 2011
Advanced customization
All the young customers in the fashion show, whose fashion consciousness is ahead, come from many countries whose economy is developing rapidly. Many of them hope to find distinctive clothes through the advanced customized fashion show.
The advanced custom fashion show is no longer a patent in Europe and the United States. Now customers from Saudi Arabia, China and India are gradually occupying the market share.
Look at the new names appearing on the list of Paris's advanced custom fashion show, Xuan-Thu Nguyen and To Long-Nam from Vietnam, and the designers of Arabia countries have also been strongly welcomed by the French Advanced Custom fashion show. Elie Saab, Zuhair Murad, Georges Chakra, Rabih Kayrouz, and tin are all frequent guests of the advanced custom fashion show.
Most of the front row of these advanced fashion shows, such as Stephane Rolland, Zuhair Murad, Giorgio Armani, came from women in the Middle East and Far East.
The 21 year old Boborai Thani from Qatar and her 23 year old sister Maha sit in the first row of the Zuhair Murad show. They are the typical representatives of the young customer base of the advanced custom fashion show.
Maha said Zuhair designed for her wedding.
Wedding dress
And Bobor also wants to wear Zuhair design when he gets married.
The 35 year old Rymel Taies from Tunisia has many designs for Zuhair Murad. This show shows several evening suits and is ready to place an order immediately.
This young customer group has also prompted young designers to look for new models.
business strategy
。
Givenchy brand Riccardo Tisci has become the new designer of Dior because he brings a lot of rich young customers, and Karl Lagerfeld has tried everything to keep the Chanel brand alive.
When asked why he would pay a high price of 6 digits for a tailored garment, the stylist Caroline Sieber replied, "do you know that buying a high-end custom dress is like opening a Pandora box and trying to get addicted."
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