How To Develop Clothing Stores To "Monopoly Of Stores"

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In the bustling business circle of the city, Lin Lin's shops can be seen everywhere. With the improvement of the consumption power of the customer groups, the substantive significance of the "franchised store" has been turned to a 180 degree turn, and has become a window for the manufacturers to directly sell products to the social consumer groups.

For this reason, the manufacturers can make their own windows and make a lot of efforts. As for shoe stores, they often hear the words of "a little bit of a loss" and "a little profit of a certain store" and so on.

For the enterprise, the greatest mother in the world is the mother. The happiest mother is the moment to become a bride. It is also the most exciting moment for people. If the store is compared to the bride, the enterprise is the mother's home. Everything we do is to make the bride more beautiful and moving, taking the essence and taking the road of her own, so that the monopolized format with a very thick personality will become a new culture in this century.

A store is a mirror for enterprises to make to themselves. It displays the internal culture and appearance of the enterprise to the society. This mirror must be kept clean and bright at any time, and no stain can be left to cause any visual deviation to the customers.

It is closely related to each other, including the style, quality, personality and price of the product, as well as the consumers' age and occupational factors. It is "selling" to satisfy the customers' requirements for the products, and quickly synthesizing a picture of buying a shop with the expressions, actions and language details of every customer who enters the shop. First, the customer is the staff and then the owner. The layout design of the shop must combine the brand culture of the enterprise, highlight the personality and let the customer have a sense of being personally on your face, which includes aesthetics, optics, architectural art, display knowledge, flat / surface design, decorative art, culture and art and so on to create a store atmosphere, which is also a kind of visual marketing. "Specialization" should take the positioning of products and the ability of consumers to accept and accept them.

At present, most of the most scarce talents in the stores are shoppers and shopkeeper talents. The vast majority of store talents are locally recruited. They work locally and work together. While studying and exploring, there are few concentrated professional learning and training, that is, they do not make the theoretical shopping guide frame able to serve customers.

Therefore, in the actual operation process, the grasp of etiquette, store knowledge, commodity display, window display, product knowledge and customer attitude is unfamiliar and clumsy. Besides, a talent training in a store has to go through several stages of training to improve the quality of shopping guide, which is really satisfying customer service.

To cultivate high-quality talents, we must first start with the positioning of their own products, the positioning of the brand, and constantly innovate according to the market service function. The most important thing is how to make the store talents take the store as the home and store as the platform to play and obtain their own value.

In fact, many Chinese husband and wife shops, brother and sister stores, father and son shops can be successful, and none of them have received professional knowledge training. Why can many of them grow evergreen? This is the devotion and concentration of exclusive stores.

Enterprise's monopoly is the key to the quality of talents, but the emotional input to talents is also very important.

Now, many of our store staff can be said to be eating a bowl of youth meal, short of the workplace, leaving the enterprise not only a vacancy of talent, but also important to take away experience and lose customers, which is why there is a big difference between stores and husband and wife shops.

As a result, enterprises should do well in the investment of talents, and invest in talents industry closely. They should closely tie the talents closely with the enterprises in the same carriage, and grasp the yardstick of accountability and decentralization, so that talents can always be full of vitality.

How to turn a boutique into an evergreen tree on the roadside, a "retail shop" as a form of retail business, such as a newly born baby, it needs to be nurtured and nurtured, the market is the land to feed it, the society is the dew of moistening, the development of the exclusive store is not the sunshine project, but the evergreen project, and how to grasp this single and complex project is a long and arduous task.

Especially in the shoe industry with brand wars and weapons of homogenization, the conflict between technological innovation and traditional technology will eventually be divided in the culture of social progress.

The third generation, the fourth generation and the fifth generation of the mature generation in China have no longer been able to meet the demand of consumption in a sense of consumption. The era of cosmopolitan material life has already entered the national market and has already entered into our real life.