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Innovation Has Become The Common Demand Of Exhibiting Agencies

2011/7/12 14:01:00 54

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Innovating The Common Needs Of Exhibiting Agencies

Innovation is the source of the core competitiveness of the exhibition organizers, and the exhibition organizers lacking core competitiveness can always be at the low end of the industrial chain, and they will never become the climates.

A few days ago, Chen Chen, President of Shanghai World Expo World Expo Group, pointed out at the second China International Convention and Exhibition cultural festival held in Changchun that innovation is the inevitable demand for fierce competition in the exhibition market.

Chen believes that since the reform and opening up, the great potential of China's exhibition market has attracted more and more interest subjects, which can be roughly divided into 5 levels. They have been innovating into their common needs while maintaining their respective characteristics.

The first is

Government Exhibition

。

The government's exhibition is still strong but needs innovation.

From the central level, the number of exhibitions in the central government has not increased much except for industrial, publicity and educational exhibitions.

It is worth noting that these exhibitions have increased the intensity of marketization and specialization in a limited number.

From the perspective of local governments, the enthusiasm of local governments is still high.

In the past, the coastal cities have gradually moved to the central and western regions.

Slogans for the construction of convention and exhibition cities can be heard everywhere.

"The government has a great advantage in running exhibitions, which has the advantage of a powerful resource integration. But if we want to continue to develop, we can not rely on this advantage. We must go out of our own way in the direction of the entire exhibition."

Chen believes that innovation is also a very important aspect of the government's exhibition.

Second is

Trade Association Exhibition

。

"Business association is still in the ascendant, and still needs innovation."

Chen said that as a trade association of industry organizations and non-governmental organizations, the exhibition has been highly concerned recently.

In the past, it may be only nominal, but in recent years, their enthusiasm for exhibition has been increasing.

Some business associations also explicitly stipulate that the exhibition industry is the main business. Some of them have told their partners. In the future, business associations will mainly run exhibitions instead of professional exhibition companies.

"They have a wide range of members as a support for exhibitors, but if we rely on this advantage and do not pay attention to the goals of exhibition and service levels, it will be difficult to easily build a brand exhibition."

Chen advanced to remind that the advantages of the industry are not equal to the advantages of exhibition.

The third is the exhibition of state-owned exhibition companies.

"State-owned exhibition companies are facing severe challenges and need innovation."

Chen said that in recent years, the state-owned exhibition companies are facing more and more challenges. Many new changes have taken place. Some of them should add new brands to their original brands, ensure that their market share will not be lost, some will continue to contract, and they will be forced to make their choice of abandonment. Some simply change the nature of the system and become a new and diversified Exhibition Center.

State owned exhibition centers are seeking their core competitiveness and seeking self-sufficient brands, which requires state-owned exhibition companies to make great efforts in innovation.

Fourth is

Private exhibition company

Exhibition.

"As a new force in China's Convention and exhibition industry, we are developing rapidly in innovation."

Chen advanced that flexible mechanisms and acute reactions are their competitive advantages.

In recent years, in the face of fierce competition, private enterprises have adopted different strategies according to local conditions.

Some focus on one point, concentrate on one or several brand exhibitions; some cooperate with other countries to maximize the risk of future risks; others pfer the entire project or company through capital operation.

Therefore, private exhibition companies are most innovative.

The fifth is the exhibition of overseas exhibition companies.

Overseas exhibition companies are expanding rapidly in China. Apart from the establishment of branches and subsidiaries in China, the most notable feature is the acquisition and acquisition of domestic exhibition enterprises or exhibition projects through capital operation.

Recently, Italy Milan exhibition company and German Hannover exhibition company signed a letter of intent, Milan exhibition company will invest 500 million yuan to buy Hannover's 49% assets in China.

It can be seen that foreign exhibition giants from single to joint, in a new way to increase competition for China's exhibition market.

Chen stressed that although China's exhibition market is the most active, prosperous and potential market, it is also the most challenging market.

In such a market, if we want to remain invincible and gain the right to speak, we can only rely on our own strength, and this strength can only come from innovation.