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[Viewpoint] The Collective Price Increase Of Sports Brand Is Only In "Handan'S Toddler".

2011/7/12 16:45:00 35

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Li Ning Co announced recently that the price of shoes will increase by 7.8% in the fourth quarter and that clothing will increase by 17.9%.

With the announcement of Anta, XTEP, PEAK and 31st degree at the order meeting, five famous sports brands in China are listed.

Gym shoes

And clothing prices once again increased to 20%.

It is understood that this is not the first collective price increase of domestic sports brands, the last collective price rise occurred around April.

The price of foreign brands is the quality of domestic brands. This is the reality that Chinese people must face after the collective price increases of the 5 major sports brands.

Although people can choose "vote by foot" to choose NIKE, ADIDAS or PUMA, but those cheap and good Chinese brands do not seem to be able to find anymore.

The result of public voting is that the cost of buying clothes is higher and higher.

The more tangled reality is that the SASAC seems to have no way to deal with the nearly blatant monopoly of the 5 major sports brands.

Don't panic! The main force is still diving. The stocks that are locked up are likely to be saved! In March, the stock market is likely to undergo great changes. The hidden fund movements behind the tug of war! "Interview", which has been praised by many as the way to control the market means that has changed the way of using coercive administration to pform into "Wen Er" elegant market means, is not necessarily good for the 5 sports brands.

There are two evidences: first, in March, Unilever, who was "interviewed" in March and fined in April, started to raise its price of the shampoo and shampoo of the two brands of HAZELINE and Lishi in May 24th, and the price increase was around 10%. We can see that interviews can only postpone the date of the rise in the prices of enterprises, but they can not change the real demands of their price increases; secondly, for some enterprises unable to negotiate, the SASAC will not choose to interview, for example, the SASAC basically does not talk about large central enterprises such as PetroChina and Sinopec.

The successful experience of enterprises with daily chemical, instant noodle and biscuit non-staple food is the 5 largest in China.

Sports brand

There is no reason not to raise prices.

Although we suspect that such behavior is monopolistic behavior, without the evidence, punishing these enterprises in the relevant provisions of the anti-monopoly law and the price law will not only curb the effect of rising prices, but also encounter "retaliatory price increases" after the negotiation or punishment.

In this regard, the NDRC must find an effective way.

What is the effective way? I believe that the NDRC's mind is not necessarily clear.

First, prices are soaring.

CPI

Maintain high operation; secondly, the logistics cost is rising too fast, which is mainly due to soaring oil prices and increasing Luqiao costs. Although the five ministries began to rectify Luqiao's charging problem last month, the effect of rectification is yet to be tested.

Because of these two factors, almost all enterprises are raising the price. If these sports brands do not rise, it seems a little embarrassed.

Although the 5 major sports brands "Handan toddler" level is somewhat clumsy, the effect can still be expected.

The sad thing is, how much stability can be achieved by a market system that can complete the price increase by "handy learning"? How can consumers ensure that their interests are not hurt?

Not to mention how much discourse power consumers have in this market system, nor how much regulatory power the NDRC has in this market system.

On the basis of price increases alone, the most fundamental way has been put on the table: let oil prices return to normal, let logistics costs go back to low levels, keep CPI at a normal level, and let currencies no longer depreciate.

Of course, these are all theoretical arguments.

To the SASAC and other ministries and commissions, this is actually a hard nut to crack.

But the reason is very clear: the SASAC can not only talk about enterprises, do not talk about Luqiao toll stations; not only regulate the prices of daily goods, but do not regulate the basic logistics costs.