West Shoe Capital: A Story Of "Wolf Sex"

Of all mammals, the most emotional person is the wolf, the most resilient one is the wolf, and the most successful is the wolf.

Long to adapt to the environment, create an environment, lock the target, never let go, use strategy, surprise.

They know how to attack and how to be strong in nature. They know better how to defend.

Toughness, courage, wisdom, unity and dedication are the characteristics of the wolf.

Tenacity: achievement in 2003 is a time point for AOKANG group to stride across the industry. This year, the most important concern is Wang Zhentao's investment in 1 billion yuan to build China's western shoes city industrial park. This is China's largest shoe making industrial park. It is the first industrial park led by private enterprises in China. It is the largest investment project in Zhejiang Province so far, and it is also the model of China's first government and enterprise to build an industrial park.

According to the plan, the main projects will be completed before next May. At that time, a more than 2000 mu modern industrial park will be officially released.

According to industrial planning, there will be tens of thousands of people's labor shortage, total employment will rise from the current 20 thousand to 60 thousand.

The success of Western China's shoes has been successfully settled in Bishan, which has greatly promoted the development of local economy.

In the southern part of Bishan County town, because of the long term resettlement and relocation, a peasant Street gradually formed.

Before 2003, the price of housing there was less than 500 yuan per square meter. Up to now, housing prices have nearly doubled four times, and the lowest price is 1500 yuan per square meter.

In addition to being affected by the rise of China's real estate environment, the more important reason is that the farmers' street is located in the west of China's western shoe market, and the owners of the western shoes are rents the entire premises of the farmers' streets to their employees, which once caused the housing prices to rise.

With the passage of time, farmers' streets are increasingly entering the field of vision. Many businesses are still renting storefront on Farmers' street and doing business.

According to a local inhabitant, "now farmers are rich and can make such a big change. This is something we never thought of. The completion of the western shoe capital has led to the development of the local economy."

He is not only a local farmer, but also a brother who feels deeply about Bishan's western shoes.

In the past, the number of taxi drivers was very small. One taxi was to go to Yuan Lin and the famous Hao walk street. Since the construction of the western shoes, the taxi business was booming. The number of taxis doubled at one time.

Nowadays, there is no one in Bishan County who does not know the shoes capital of the West. Now, more and more people are driving to the West shoe market.

In October 1st, reporters at the construction site saw that the construction workers gave up the rest time and stepped up construction.

It is understood that by the AOKANG Group invested 1 billion yuan in the construction of China's western shoes city industrial park, a vibrant scene, Chongqing AOKANG building, boutique Exhibition Center, standardized factory building, southwest shoe material trading center two and 32 garden enterprises have entered the construction stage. In order to guarantee the quality of the project, Chongqing AOKANG real estate company, supervision unit, Bishan County Quality Supervision Station will once again undertake joint acceptance of the engineering foundation.

Six months later, the shoes in Western China, covering an area of 2600 mu, will meet the fourth China western footwear Expo with a new look.

2000-3000 mu of the three phase of the project formally passed the expert group review, is expected to be started in May next year, after three to five years, the western shoes will become the world's largest shoe base, the annual production of leather shoes will be more than 100 million pairs, output value of more than 100 million yuan.

In 2003, AOKANG, the "wolf", entered Bishan, Chongqing. It did not appear in front of Bishan's local leather shoes manufacturers with an aggressive momentum. Instead, it appeared in the face of a gentle wolf. It coexisted with local enterprises. A A program to promote the development of western footwear industry is being implemented.

"We have come to the west to summon our advanced production technology, marketing concept and even market to the western region under the call of the state's western development, so as to drive the development of the western region as a whole."

Wang Zhentao, President of AOKANG group, said.

This is the fact.

In 2004, AOKANG group recruited a group of employees in Bishan, and sent a large sum of money to charter aircraft to send 128 Chongqing employees to Wenzhou headquarters for a three month training. The training contents include management concepts, production techniques and cultural knowledge. These trained employees are the backbone of the Red Flamingo Footwear Co., Ltd., another main project of the western shoe market.

After the training, the more than 100 employees became the disseminators of advanced technology for leather shoes production, and made the advanced production technology "spread" in the traditional leather shoes production in Bishan.

In May 13, 2003, AOKANG Group invested heavily in Bishan, the first phase of 1000 acres of land, 350 million yuan to start the capital, ready to build the golden capital hatchery area.

In less than two months, 8 shoe companies are large enterprises with annual output value of over 100 billion yuan: Zhejiang Wenzhou shoe material company, Chongqing Yuhua shoes and shoes material Co., Ltd. and so on, are officially settled in the shoe industrial park in Western China. "8"

This is the first time in the history of shoe industry in Bishan county.

Some people in the industry believe that this has injected fresh blood into the development of local footwear industry.

Wisdom: Thinking of the western region as an entrepreneur from the East, Wang Zhentao has many thoughts and experiences in the process of developing the western region.

In his view, for the entrepreneurs in the west, in order to better grasp the opportunities, the key is to change their concepts, clear up their thinking, and bolder their courage.

CCTV has a very good advertisement: how big the heart is and how big the stage is.

There was such a thing: in 2005, AOKANG group had proposed free advertising for local enterprises in the West shoe city park, but no one had done it, and bosses thought it was expensive to paint.

However, in such a position, in Wenzhou, a billboard needs at least 1.2 million.

After learning about this matter, Wang Zhentao said: as an entrepreneur, first of all, we want to get it, followed by doing it, and finally doing well.

The development of the western economy must break the traditional concept of development. First, the development of the western economy is the renovation of the concept.

He has his own opinions on the development of the West: first of all, enterprises should enhance their sense of cooperation.

If we want to develop, we must cooperate. Cooperation means development.

If we want to develop cooperation, it will never work.

The reason why AOKANG can build one hundred pedestrian streets is based on the cooperation with hundreds of famous brands.

In fact, it is necessary to strengthen the interaction between the East and west enterprises and enhance themselves in mutual communication.

Through exchanges and cooperation between eastern and western enterprises, counterpart support and talent pmission can not only help the development of western enterprises, but also expand their own development space, and at the same time, maximize the integration and utilization of human resources and material resources.

Now the west is developing, but the eastern coastal areas are developing faster and the gap is still widening.

Therefore, in October 2005, AOKANG made a pair of helping activities, further enhancing the understanding between the East and West, and imparting the eastern business philosophy and technology to the western footwear industry without any compensation, so that they could grow faster and catch up with the eastern footwear industry.

The development of Western China must introduce advanced resources, but ideas and concepts should be the first.

Moreover, the development of the west is a way to share resources with the East, develop together and become rich.

Solidarity: With Wolves dancing in recent years, the exchange of footwear between East and West has become increasingly frequent.

Western shoemaking enterprises have also changed from single investment in eastern enterprises to take the initiative to go out of the west, actively participate in market competition, seek industrial docking, and cooperate with the eastern enterprises.

Executives from Zhuo Ya shoes and other enterprises in Chongqing have said that the western footwear industry needs to be promoted rapidly, and the concept, technology and capital of the eastern coast undoubtedly bring new opportunities for the development of the western footwear industry.

Accordingly, the advantages of land resources and labor resources in the western region can make up for the needs of the eastern enterprises to expand production bases.

In 2003, AOKANG group took the lead in investing in the West and invested 1 billion yuan to establish the "West China shoe capital Industrial Park" successfully.

Last month, the two phase of the project started, and 32 shoe manufacturers in Chongqing and Chengdu announced their entry.

The success of AOKANG has attracted more Eastern shoe companies to follow suit.

In June 14th, dozens of Wenzhou shoe enterprises began to enter Chengdu women's shoes base, planning mass production of women's shoes to fill the "short board" that Wenzhou shoes industry is only good at producing men's shoes.

Meanwhile, 80 Wenling bosses formed two teams to Chongqing and Chengdu to build a new shoe production base.

Xie Rongfang believes that the three industries in Wenzhou, Wenling and Chongqing will be able to optimize the allocation of resources. The Wenzhou shoe industry, which has its own unique advantages, can build a production base in the West and promote the third leap of the Wenzhou footwear industry while operating the Wenzhou headquarters and brand building.

Chongqing Bishan county is one of the ten largest shoe manufacturing bases in China, with 80 years of shoe making history and more than 1000 shoe making enterprises.

In 2003, AOKANG Group invested 1 billion yuan in Bishan, 2600 acres of land acquisition, and built the largest shoe-making Industrial Park in Western China, the shoe industrial park in Western China.

In February this year, Bishan was officially awarded the title of "China's western shoes capital" by the China Light Industry Federation.

According to the arrangement, the "western shoe enterprise Wenzhou Tour" delegation has in-depth knowledge of AOKANG group within a week, and has begun to learn in corporate culture, strategic management, production management, cost control and quality control.

AOKANG also dispatched the backbone to carry out the one to one guidance and detailed contents to each process of leather shoes production.

The Deputy Secretary of the Bishan county Party committee and the Bishan county magistrate told him that the Western shoemaking enterprises are planning a pformation of industrial upgrading. AOKANG responds to the call of the state and participates in the development of the western region, bringing not only funds to the West but also advanced technology, information, technology and management, and new ideas and new concepts in the eastern region, reflecting the core of a leading enterprise in the industry.

Wang Zhentao, President of AOKANG group, said, "the Wenzhou line of western footwear enterprises" is part of AOKANG's A program. It is a brand new attempt for the footwear industry in the west to explore new development ideas, seek new development concepts and formulate new development strategies. It is a brand new breakthrough for AOKANG to "wear new shoes and take a new road", and is another distillation of AOKANG's implementation of the western development strategy.

Wang Zhentao hoped that through the investigation and exchange, the footwear industry in Bishan could become the leader and leader of the western construction.

Through the efforts of everyone, turn the "soldier" in the West into "will", turn the sheep in the West into a wolf, and finally realize the common and coordinated development of the eastern and western footwear industry.

The Wenzhou shoes produced 1 billion 200 million pairs last year and made almost a pair of shoes for every Chinese.

The powerful Wenzhou footwear industry once again attracted the attention of foreign counterparts.

In from June 20th to 23rd this year, the 44 largest shoemaking enterprises in Chongqing made a special trip to Wenzhou and Wenling.

For the first time, the three industry partners put forward the idea of "integration of things and creating opportunities" for the development of China's footwear industry for the first time.

This is a big event of the collision and communication between the East and West shoe enterprises and the development of shoes and shoes enterprises in Bishan County, Chongqing Province in June last year, after 50 weeks' study of shoes in the West.

At the Forum on the development of East and West footwear industry, we have boldly put forward the call for integrating resources and integrating things in the "2007 opportunities".

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