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Shopping Malls Only Need More Than 20 Yuan Online Shopping To Reveal The Causes Of The Price Difference Of T-Shirts

2011/7/13 9:16:00 70

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Summer is coming, all cotton.

T-shirt

Become a lot of young people.

Clothing

First choice, savvy shoppers can easily find that the price of an ordinary cotton T-shirt is far from that of shopping malls and online shopping.

On the brand shopping website such as fan, bang and so on, 29 yuan T-shirt sold well, but the T-shirts in the mall are basically around two hundred or three hundred yuan or more expensive.

Consumers can not help asking, how much of the money we have taken is really paying for T-shirts?

The reporter bought a 29 yuan T-shirt and 399 yuan in the shopping mall.

brand

T-shirt, please identify Li Juan, a boss who has been engaged in clothing wholesale for many years.

Li Juan owns his own garment processing plant and can accurately estimate the cost of two T-shirts.

The 29 yuan T-shirt is made of cotton knitted fabric, the price is 70 yuan /kg, the material is 140g, and the fabric cost is 9.8 yuan.

Chest printing is conventional offset printing, with a cost of about 3 yuan.

Because it is basic, there is no special technology, the processing cost is about 5 yuan.

The cost of logo, trademark and tag is about 1 yuan.

So the cost of the T-shirt is about 19 yuan.

That 399 yuan T-shirt, combed cotton, the price of 220 yuan /kg, clothing materials for 140g, fabric cost of about 30 yuan.

The rest cost is equivalent to the previous one, and the cost of the T-shirt is about 40 yuan.

Li Juan said the expensive T-shirts are mainly fabrics, cutting and processing costs.

But the price of these T-shirts in shopping malls is usually 7-8 times the cost price.

So consumers should be clear that when you pay the bill, you just get the 1/5 or 1/6 on the label, or even less.

Ying Jie, a senior seller of Taobao, told reporters that dozens of T-shirts can be sold online, which saves the middle link.

Compared with the Amoy brand, the price advantage of the market shops is more obvious, because the cost of brand maintenance is omitted, the cost source is the cost of production and pportation.

The traditional brand and the electronic commerce take a completely different path.

Most of the brand stores are in the bustling areas of the city, which will inevitably bring about various kinds of invisible expenses, such as brand maintenance costs, venue rents and so on.

Besides, the quality assurance and after-sales service of brand clothing can also be regarded as invisible cost.

These eventually passed on to consumers.