Online Shopping Luxury Is Still &Nbsp, And User Experience Needs Improvement.

In the past,

But for many people, buying luxury online is a tough decision. It is hard to distinguish between genuine and fake goods, and there is no risk control.

In addition, the corresponding legal protection, logistics and distribution, payment platform, the rights and interests of consumers and operators are not perfect, which also leads to worries about "touches".

Because

Chen Xiao said: "the products sold by the company are from Italy. Now 4 luxury brands have joined the ranks of the website brand licensing, including Vitoria secret, Dupont and other brands.

The customs records of the buyers when they purchase goods from all over the world, as well as the large number of advertisements on the website and the motive of large-scale market opening, all prove that the consumers are trustworthy.

Meishan said that we are a vertical website. At present, we have launched two brands, namely, the high-end Mens online shopping brand, Masa Marceau and the high-end online shopping brand Vivian, and the cooperation with jewellery brand Ya Tian Ni.

She said: "Masa Marceau enterprise is self-discipline. Our products have been forwarded to the national textile products quality supervision and Inspection Center for the highest level of environmental protection standards in Europe.

We will never sell unqualified products to consumers.

Most of the Internet companies do not detect behavior at present, and the corresponding laws should be strengthened to control their behavior in China.

How to improve user experience needs improvement

Shopping in a physical store can intuitively feel the real sense of existence, but because of the limitations of store sources and inventory, sometimes it costs time and cost, but it can not buy the goods that you like.

And Internet shopping can combine reading and buying together.

Reduce the risk of user attempts, and real-time updates of the supply of goods in the global market will enrich the user's choice.

Unlike ordinary consumer goods online shopping, consumers have special experience needs for luxury goods.

Online shopping and luxury goods provide more affordable prices. At the same time, how to further enhance user experience has become the key to profit and trust of consumers.

Chen Xiao said: "e-commerce will not end with words and pictures.

Today's Internet can carry video, excellent users and the Internet in the past, showing a new experience of user and commodity perspective exchange.

Users can observe the details of merchandise by 360 degrees through video.

This is more close to and restore the authenticity of commodities.

In the near future, we have also opened up new links to video shopping for consumers. For example, in the secret fashion show video in Vitoria, users can see the collocation of models wearing underwear, high-heeled shoes and so on.

Martha Marceau enhances customer experience through continuous optimization of operations and logistics.

Meishan introduced to reporters: "Masa Marceau uses independent research and development of warehousing and logistics system, to achieve efficient and systematic management, to ensure that the provision of rich commodities, at the same time, the goods can be quickly delivered to consumers, now in the industry is a leading level.

This year, the expansion of enterprise storage will be more than ten thousand square meters, and customer service will increase to more than 300 seats. This will reduce our operation cost by 1 times. From the order to delivery, it will take 2 hours now, the future will be shortened to 1 hours, and the time flow will be reduced 30% than before.

And in logistics, we also choose to cooperate with the best quality companies in the two industries.