Clothing Companies Are All Subject To Price Increases And Sales Growth.
To shift the pressure of rising costs, this year, whether it is sporting goods enterprises, or Home textiles As for men's clothing and casual wear enterprises, raising prices has become a key word in their order meeting, and has also become an important factor for the growth of some textile and garment enterprises.
But the industry is also worried that the price increase has a certain crowding out effect on sales volume, and the promotion of price increases on industry sales growth is also difficult to sustain for a long time.
The Li Ning Co announced recently that the new product order of Lining brand in the fourth quarter of 2011 will end in June. The order amount determined at the order meeting will increase by more than 5% at the retail price year-on-year, and the average retail price of clothing and shoes products will increase by more than 10%.
Other domestic sporting goods brands such as Anta, XTEP, PEAK and 31st degree.
Order-placing meeting
The price of products including sports shoes and garments increased by one to 20%.
GF Securities Ma Tao pointed out that
Raw material
Cost, human cost and the cost of rentals brought by commercial real estate are rising, and enterprises can only pfer by raising prices.
At present, domestic sportswear is in the mature stage, which has both the impact of international brand channel sinking and price impact, and the pressure of rising cost. Excessive price increase will suppress terminal demand.
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