Interrogate "Da Vinci", Hang "Ocean" And Sell Fake Products.

Interrogation of "Da Vinci" survey

Known as the "Da Vinci furniture" imported from Italy, it has been exposed by the media for the manufacture of a workshop in Dongguan.

In fact, behind the "Da Vinci furniture" incident, there were many others who had fought.

"Ocean" company supervised, "ocean" company exclusive authorization, "ocean" company produced jointly...

As long as the "foreign" label is sold well, it has become a commercial hidden rule.

In recent days, journalists have investigated the clothing, footwear, health food and other commodities in the city, and found that there are many kinds of goods that are deceived by consumers in foreign countries, which are authorized and supervised by foreign companies. Some are even fake products.

Survey one

Clothing and shoes

"Ocean card" is the most common.

At 9:00 yesterday morning, the reporter came to the 3 floor of Tianyi mall, a big Hutong.

Behind many of the bright clothing display stands, there are many propaganda backplanes which are very familiar with big name brands.

"The exclusive license from a brand in France comes from the exclusive trademark holders of the famous clothing holding group in the United States and Germany." these backboards stimulate consumers' eyeballs and confuse consumers with the authorization of a well-known clothing company in Italy.

The reporter first came to a booth for men and women's trousers on the 3 floor. The whole booth was less than four or five square meters, but the pants sold here are all big brands.

The salesman spoke to the reporter with a southern accent: "big brother, if you wholesale, our pants can be valued. They are all supervised by foreign clothing companies, and the fabrics are excellent, and the styles are also generous."

The reporter picked up a pair of trousers and saw that there were two labels on it. The first one was the address of a clothing company in Shanghai and the product number of the product. The latter sign was "supervised by a clothing company in France", and the salesperson went on to say, "the wholesale price is now 70 yuan, and it needs more to talk about."

The reporter asked, "when did the French dress company do the supervision for you? How did I not hear of this clothing company?" the girl immediately said, "I don't know if there is any company in this area. I advise you not to take it too seriously, the sign is a display, and the trousers are ready."

{page_break}

After leaving the case, the reporter came to a BMW man under the banner of "BMW group (International) Holdings Limited".

Subsequently, reporters in different shopping centers to see a variety of up to 100 yuan price of the shoes, also with well-known brand labels abroad, the origin is obviously Guangdong and Shenzhen, but salesmen should be directed in Italy leather processing, well-known French footwear companies authorized sale.

A wholesale casual shoe boss and a reporter chatted, frankly, "what France, Italy, shoes and labels are coming out of small workshops and small factories in the village, and sell lots of foreign labels."

Survey two

"Foreign health food"

Many are fake.

Reporters in the survey also found that a variety of weight loss health foods also have this situation.

For example, a thin 8 point slimming capsule called "Hedman" brand, which is marked by "health pharmaceuticals International Group (Hongkong) Development Co., Ltd." and "Xining Hua Gao medical health products Co., Ltd." jointly produced.

Another kind of L-carnitine strong body thin capsule called "Bo Mei Tang" brand is also marked by Bo Mei (Hongkong) Group Co., Ltd.

After investigation by the food and drug administration, it is found that the products produced by these so-called foreign companies are basically fake health products.

Expert opinion

Foreign brands are not equal to high quality.

In recent days, Da Vinci furniture, which was very concerned about the society, was suspected of fraud. The reporter interviewed Dr. Li Zhong, who specializes in marketing research at Nankai University School of tourism and services yesterday.

Dr. Li Zhong said he has been very concerned about this matter and expressed his views on the "foreign brand effect" reflected in the incident.

Dr. Li Zhong believes that high prices, big brands and imports are not necessarily equal to high quality paintings.

Nowadays, there are two main reasons for the blind superstition of most consumers to foreign brands. One is the quality and after-sales service of some foreign brands, which are better than those of domestic brands. Especially, the industrial level of some countries is indeed in the leading international level, creating tens of thousands of well-known brands, which is very tempting.

For a long time, the image of these foreign brands in Chinese consumers is quite healthy.

Two, the domestic brands themselves lack in marketing, and the propaganda is not enough, which makes consumers think that the grade of domestic products is not enough.

Then there is the psychological satisfaction that foreign brands bring to people, which is regarded as a symbol of high quality of life.

It is precisely because of the mentality of consumers that some counterfeiters "pull up the banner to make tiger skin" and try every means to catch up with "foreign flavor", thus taking up the market and bidding high prices.

"This incident has brought a lot of harm to consumers, but at the same time, it has made domestic consumers gradually sober up from the blind pursuit of foreign brands. Consumers' consumption in home ownership will be more cautious, demanding more products and stricter demands on enterprises. In this sense, it is also a bad thing to turn into a good thing."

After the incident, "Da Vinci" did not immediately apologize and take measures, Li Boshi said this is the current domestic counterfeiters long-term style of work.

In recent years, fraud incidents are common and fear of recognition of fraud has caused greater losses, which made them refuse to admit their mistakes.

The late intervention of the regulatory authorities and the news supervision of the media will be a positive solution for Da Vinci's home.

Dr. Li Zhong also put forward rationalization proposals to consumers. He said that when faced with larger investments such as real estate and furniture, consumers should not only recognize the brand, not the quality, but also learn how to use the Internet to recognize the truth of the brand, and at the same time increase their awareness of rights and interests, so that they will learn to protect themselves.

Do not despise domestic products blindly. In recent years, many domestic products have improved significantly in terms of quality and after-sale, which can fully meet people's needs.

Consumers must fundamentally realize that foreign brands do not necessarily represent high quality.