Shoe Price "Small Rise" Can Not &Nbsp; Write Off Cost "Up" &Nbsp; Shoe Enterprises Are Facing Shuffle.

July 14th, despite the second quarter of this year, the EU canceled 5 years to China.

"In the past few months, the average monthly turnover of 50-60 stalls in our field has been abnormal. Even in the first two years of the financial crisis, this situation is only more than 10."

Yu Binghuan, deputy general manager of Bu Yun Tian Di shoe city, told reporters that under the influence of multiple factors such as labor cost, raw material price increase and RMB exchange rate fluctuation, the phenomenon of "blade profit" appeared in shoe enterprises, and even shut down.

Insiders pointed out that the industry of Guangzhou footwear industry will soon be shuffled, and the market share of those leading enterprises with competitive advantages will be further concentrated, and the footwear industry of Guangzhou will also step into a new stage.

Shoe price "small rise" can not write off the cost "inflation"

Ms. Chen, a shoe manufacturer in Xicheng shoe Plaza, Guangzhou, told reporters that in recent three years, the wages of manufacturing enterprises in Guangzhou's surrounding areas have been slow to increase. Basically, the average annual wage per capita has risen by 100~200 yuan. "In 2010, it rose by 20% to 30% in the first place, and basically reached 2000 yuan / month's wages."

But this year's wage rises are strongest.

Huang Penghui, manager of the property center of Guangzhou international shoe Plaza, said that many shoe companies not dare to mention this year. Some of them did not dare to pick up one of them. One of the reasons was that they could not recruit workers. The leather industry was a labor-intensive industry. Many enterprises were manufacturing products for international brands. When the profit was very thin and the labor cost increased, how to cope with the dilemma of the industry involved the adjustment of the whole industrial structure.

Yu Binghuan pointed out that the rise in labor costs will inevitably encroach on the profits of enterprises, but after years of development, shoe enterprises can cope with the rising cost of labor, and what is unexpected is the rising price of raw materials.

For the rising cost of manpower and raw materials, the industry generally believes that shoe manufacturers can increase the cost of finished shoes to share the pressure of rising costs.

However, the reporter's visit found that the "rise" of the cost of letting enterprises in trouble and the "small rise" of the finished shoe prices have been unable to write off.

The industry expects that the factory price of manufactured shoes will rise between 5%~10% this year, which is not enough to digest the pressure of rising costs.

This allows some shoemaking enterprises bosses to call artificial enterprises, raw materials and RMB appreciation as "new three big mountains" for shoe enterprises.

Deng Shuping, general manager of Xin Qi Lu shoe Plaza, said that this year's shoe industry in Guangzhou has not only the "internal worries" of the rising cost of manpower and raw materials, but also the "external invasion" of Guangzhou's scrambling for tourists by external shoes, such as Chengdu's women's shoes base, Wenzhou, Fujian and other men's shoes bases, and even the middle and low grade women's shoes in Huidong, and also intensifying the scramble for Guangzhou's tourists.

"Guangzhou shoe industry has been supporting the two" cold winter "in the financial crisis. The signs of recovery are not obvious.

He pointed out that after more than 20 years of development, the West shoe Road business circle of Guangzhou Railway Station has covered supporting industries such as leather making, shoemaking, leather chemical industry, leather hardware, and so on.

But for many years, with the rapid development of low cost and increase in export volume, it has not yet been competitive in independent brand, product innovation and marketing. With the development of economy, this low level competitive advantage has gradually been lost.

Improve environmental standards and increase shoe companies' shuffling

Although the European Commission announced the cancellation of anti-dumping duties in the announcement, it also announced the export of leather shoes to China and Vietnam to the European Union.

Carry out a close monitoring for one year.

At the same time, the European Union started the REACH regulations, and the European and American countries continuously put forward the requirement to limit the lead content and limit the two methyl fumarate, which also increased the cost of environmental protection testing for footwear enterprises to a large extent.

On the other hand, in order to meet the requirements of environmental protection and increasing consumer demand, leather enterprises have increased their input in environmental protection in recent years.

Many enterprises say that many customers are demanding. They not only require the products to be sent to the European Laboratory for testing, but also put forward that every batch of products should be tested. The cost of testing for some enterprises will be as high as several hundred thousand yuan a year, which will have a considerable impact on small and medium-sized shoe enterprises.

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"This is a new challenge to the export mode of China's footwear industry."

Wei Yafei, director of the shoe making office of China Leather Association, said that due to the lack of continuity in environmental protection policy, disjointed policy implementation, and environmental standards being inconsistent with reality, there is a problem of duplication of construction and ineffective environmental protection investment, which has hurt the enthusiasm of enterprises in environmental protection investment and has eaten the profits of enterprises.

"Environmental protection requirements also let shoe enterprises realize that industry shuffling is just beginning."

Wei Ya said so.

Experts should speed up the path of industrial restructuring.

For the difficulties faced by the shoe industry in Guangzhou, Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, believes that this is the result of the traditional overcapacity and the great pformation of the domestic economy. Moreover, this industry shuffle is not changed by increasing technological reform and capital investment.

"From the history of the developed countries, it has undergone this pformation, and even the professional market as a pitional product will eventually disappear.

This is the only way from the industrial age to the post industrial era.

Wang Xianqing pointed out that to reduce labor pains, we should speed up the process of adjusting the industrial structure, including three aspects of industrial upgrading, pfer and acceptance.

Specifically, the adjustment of the industrial structure includes three aspects: first, the industrial upgrading of coastal areas, from labor-intensive to technology and capital intensive industries; second, the pfer of industries in coastal areas, how to pfer the industry correctly and at the same time do not leave the territory of China, which requires third aspects, namely, the industrial undertaking in the central and western regions.

Therefore, the three processes of upgrading, pferring and undertaking are organically combined to form a unique way of industrial restructuring in China.

Yu Binghuan believed that adjusting the industrial structure and improving the capability of independent innovation.

We must resolutely abandon the competitive strategy of quantity accumulation and low price winning, and enhance the competitive advantage of core competitiveness with core technology, intellectual property, product brand and standard formulation as the core.

In addition, we should change from emphasizing single market to realizing international and domestic market, and encouraging the strength of enterprises to walk on two legs.

It is reported that after a round of adjustment, at present, in the step cloud world shoe city, it has formed a famous professional Street in the industry, such as a famous brand of domestic brands, a street of gold bars, and a street of shoes.

"Enterprises with independent brands and marketing channels can respond calmly regardless of how the industry shuffle."

Yu Binghuan said.