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Children'S Shoes Brand Upgrade &Nbsp; Rush To Eat Market "Cake"

2011/7/14 16:46:00 40

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According to relevant data, in 2010, the birth rate of Chinese newborns entered the peak period. After 2000, China's baby industry increased by 30%, and China now has 380 million children under the age of 16, accounting for 1/4 of China's total population, and about 27 million newborn babies are born every year.

China's children's shoes market has a market scale of at least 38 billion yuan a year.

Huge potential has made countless domestic and foreign brand shoe companies covet the cake, and the second-line brand shoe companies are competing to compete for this "cake".

Product upgrading, the foundation of standing

Children's shoes market is a relatively special industry, and is also a potential industry.

Compared with other children's products, children's shoes are small in cost and big in profits, and children's growing feet are

business

A rolling source of revenue.

According to statistics, children's shoes have nearly about 38000000000 market capacity each year.

Nowadays, people's living standard is getting higher and higher. Parents are spending more and more on their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative.

Therefore, the market development space of children's shoes will increase year by year.

However, the consumption characteristics of children's shoes are different from those of adult shoes, and the requirements for product quality are higher than that of adult shoes.

The users of children's shoes are children in the developmental stage. Their skin and resistance are very weak, and their requirements for products are much higher than those of adults.

Therefore, only excellent products can remain invincible.

Good products will directly determine parents' purchase and trust in children's shoes.

And the "recall" incident also reminds us of all shoe enterprises that want to enter the market of children's shoes. No matter how powerful the publicity and marketing are, they will eventually return to the quality of products. Only the best quality is the foundation of the brand of China's children's footwear industry.

Marketing upgrade has its own way.

Besides making enough efforts in product quality, the marketing methods of brand children's shoes and shoes enterprises are also dazzling.

network marketing

Today, it has been widely applied in various industries, and network marketing has swept all shoemaking enterprises.

巧用網絡這塊虛擬市場壯大企業規模，不少的童鞋企業已將傳統營銷模式轉到網絡營銷模式上來;體育營銷：童鞋企業將體育活動中體現出的體育文化融入到企業的體育營銷，包括對各項青少年體育賽事的贊助冠名等，實現了體育文化與品牌文化的完美融合;動漫、卡通營銷：動漫有著良好的市場受眾基礎，卡通漫畫形象也有其獨特的性格和良好的市場認知度，動漫更加直接的通過各種卡通形象宣傳，品牌也更加容易獲得認知;童星代言：娛樂童星代言或直接冠名卡通動畫電視節目照樣在兒童用品市場中掀起波瀾，將娛樂資源與品牌形象、價值的聯合推廣;差異化營銷：目前童鞋行業嚴重的同質化，要想在分食者眾多的童鞋用品市場分得一杯羹，就不能單一地致力于產品本身。

To take into account the diverse needs of consumers, children's shoes enterprises will have to take out the killer mace so that more parents and children can understand and feel the humanized care of their products. Public welfare marketing: public welfare marketing is based on caring for people's survival and development, social progress as the starting point, communicating with consumers through public welfare activities, giving consumers preference for products and services while giving public benefits, and giving priority to the marketing of products of the enterprise when buying.

If enterprises undertake corresponding social responsibilities consciously in the market competition, they will easily gain more trust in the public. This will form an objective intangible asset and make their products and services more attractive to consumers.

It can be seen that the attention of Chinese children's shoe enterprises to marketing means is no less important than the design and quality of products.

Channel upgrading, there are many highlights

Although the sales channels of Chinese children's shoes are still in the initial stage, the level is relatively low, but China is still in a low level.

Children's shoes

The industry has begun to step into the field of brand competition, and the fierce competition can be imagined.

At present, the channel of China's children's shoes industry is still in a stage of natural sales relying on the radiation from the provincial wholesale market. Most children's shoes outlets still stay in children's shoes, shoes, supermarkets, two or three line shopping malls and all kinds of shoes and clothing market. The existing channel level is far from meeting the requirements of children's shoes brand development.

However, there are many bright spots in the mode of sales channel, such as "provincial agent self operated store" and "multi brand and multi category compound operation". All sales strategies are new. Some brands have been growing gradually from the initial stage of monopoly mode, relying on brand image unification and promotion and unification to attract new customers, and quickly establish brand image.

After the firm's final stand, the company will step into the mode of monopoly promotion. The structure of goods is unified and the operation and management are unified. In addition to attracting new customers, the customer choice will also guide the development of multiple customers.

Through this series of favorable factors, we can take a place in the competition of children's shoes brand market.

Although the development of China's children's shoes industry is still in the initial stage of brand competition, although the market for children's shoes is not yet mature, these are hard to shake the firm determination of Chinese shoe enterprises to hold bright prospects for children's shoes market.