Practical Experience Of Opening A Clothing Store

Now the clothing retail industry competition is more and more intense, for the retail shop, it is more difficult, there is a clothing retail shop, almost every three months to change, each time the rent is due, most of the shops began to discount, or even sell at a loss.

It is not easy to have a good business in a small shop. The rent of a store is long and thin. In the end, it is basically a job for the landlord.

This phenomenon is estimated by most shopkeepers in clothing retail stores.

However, for many people who want to be a boss and have no experience or too much capital, it is probably the easiest way to open a clothing retail store.

Then how can we make our own world in the field of clothing retailing?

The key step to open a clothing retail store is location and location. A good location and suitable location are the most successful.

The so-called good location does not mean how expensive the location is, but rather the location of the site combined with the right choice, what is the right place to do business.

If it is an old residential district, the business of a fashion shop is generally not good. Making a low-grade foreign trade shop is a good choice, but it is noted that most of the shops that sell cheap foreign trade goods have a lot of chain stores, so that they can achieve the low cost effect of large-scale procurement. Generally speaking, the shopkeepers of such stores are old mages who have many years of clothing experience. They are specialized in collecting goods from factories, the quality of goods is uneven, and the losses are great.

Therefore, if we only open a shop, we can not scale the purchase, generally it is difficult to make profits.

Most of us go to a single female fashion shop, so we don't say much about such a lot.

If it is a new living quarter, occupancy rate is relatively high, and the popularity has been formed. (if it is a new opening, then do not consider pulling, the shop can not support for so long, no one else to live in, it has closed down.

Generally, there are more young people in this type of community, most of them are white collar workers.

My first store is next to such a community. Between the bus stop and the cell exit, it is the only way for commuters to commute.

In addition, the surrounding environment is also very important, next to a cafe and cake shop, as well as Rosen supermarket, beauty salon...

In short, the breath of life is strong, which makes it very helpful to cultivate customers' desire to buy.

(relatively speaking, the other side is not good, are real estate companies, shops selling building materials and hardware materials, and there have also opened clothing stores, but almost all of them are closed in 3 months.

Girls generally go through this kind of place to speed up their pace and do not stay too long.

Shops around this kind of community must have affinity from decoration to service. The price is moderate, and the most important thing is quality of goods.

Positioning is for white-collar workers, can wear to work, can also take part in a party at work, do not go very popular, very lovely route, clothes to plate type, quality win, are generally a little change in classical style.

Prices are generally in the 100~250 yuan, of course, some of the boutique I have sold more than 450, but a few.

In addition, a lot of homework has been done, such as observing the stature of the female customers who enter the shop, observing the preferences of the final paction customers and so on.

Finally, it is discovered that girls nowadays are thin, but they are actually getting fatter and fatter. They may be nourishment too good, and the white-collar workers sit in offices for a long time, and their hips are large. The size of the upper body and the lower body can be different from one size.

Moreover, women who are generally full of stature are good tempered, not fussy, and sensitive to the price of their fancy clothes. So when buying, they usually take medium size and large size.

For some older customers with larger sizes, I will take care of the extra size clothes.

If it is a high-grade office area, the rent of the street facade in this area is very expensive. You may consider opening a shop in the office building, provided that the occupancy rate of office buildings is high.

Such a place is purely a business for old customers. Because the customers are very concentrated, it is better to sell single item clothes with unique characteristics and not to crash shirts.

At this point, you have to do a good job of customer records, what kind of woman's body, what kind of clothes to wear, how the general consumption price, so that when the purchase targeted.

General experience, the advantage of this kind of place is the high customer return rate, high quality requirements, relatively low price sensitivity, the disadvantage is that the flow of people is small and can only be done as a familiar customer business, so there is no need to have too much inventory, so it is very important to enter new products in time.

Once in the office building for a while, the business was good and relatively easy, but in the office building, the guests looked at the boss's face to buy things, and the shopkeeper did not go away, either to bargain or to chat.

Ha ha, girls like to talk about fashion topics.

Later, someone wanted to rent a house and he was subleased to him.

If it's a prosperous business district, if you have enough funds to support it, you can do it. Business is definitely OK, but the rent is relatively high. You have to assess whether you can earn the rent.

According to experience, if these areas are to find a facade, they must not be big or small. 10 square meters will be enough.

Buyers of this lot usually get together. Where people go, where the 10 square meter store is running better than the big shop.

Fourth years after opening a shop, a clothing store was opened in this area. The rent was very expensive, the shop area was 26 square meters, the shops were next to the stores, and the business opened for one month, and the business did not return to the rent.

I quickly divided the shop into two parts, and I gave them a big leased food to others, leaving 10 square meters.

The shop was redecorated and distinguished from the store next to it, and the business became better.

Because the rents to others are raised appropriately, my rent is not to worry. The shops earn almost all their own.

Next, let's talk about the purchase.

First of all, the price of goods. We are all very sensitive to this.

First of all, there must be a point of view, cheap, good quality, good style clothes, but there are certainly not many. These clothes basically hit the Universiade.

If we buy goods with this requirement, we basically can not guarantee the stable supply of goods.

Choose what price clothes are very particular about the location of the store. If you do the business of the white-collar repeat customers, the selling price of 100~250, the general pricing method is to double the purchase price, so the price of 40~120 yuan in the three seasons of spring, summer and autumn is acceptable. The price of the winter coat and down jacket is higher naturally, and the profit of these clothes is higher.

Next is the style of the goods.

Fashion trends are changing quite quickly. What kind of styles are best to sell?

1, the classic style always has the market.

2, the elements of fashion are embodied in the details and accessories of clothing.

3, good-looking clothes also need to be put out by people, so clothes should be based on self-cultivation, not just looking good.

Clothing upper body effect is very important, women often wear up, feel good, is generally difficult to give up.

4, customer needs: some companies require women to wear sleeveless clothes for work. If you have such customers, for sleeveless, suspenders and other clothes, if you want to enter, you must consider whether there is a suit or sweater cardigan and so on.

Otherwise, customers will give up buying if they do not have the chance to wear them.

5, dress matching: Women's wear is worn out, and styles are changing all the time. How many patterns can a single piece of clothing have?

The key is collocation.

Good matching can promote sales.

Finally, the quality of the goods.

Clothing retail for 5 years, the biggest lesson is that we must attach importance to the quality of goods.

In the past 5 years, shops have moved to numerous places, from the original one to 3, and a group of old customers have been following. Now these customers have become good friends, sometimes they are very moved.

Today's clothing stores are numerous. Why can customers keep following them?

It is not the unique style, but the quality and service that make them feel at ease.

When I first started, I had no experience. I saw what I saw and took what I saw.

As a result, the whole store was reduced.

And market goods are selling, the quality is almost the same, the last is the price of shopping.

Finally, I had to sell at a loss price.

Now the purchase, first look at the quality.

Of course, quality depends on experience.

The new shop owners can run more wholesale markets, from the first floor market goods to 4, 5 floor brand goods, a family look at the past.

Look at whether the line is straight, whether it is smooth or not, whether there is a uniform stitching under the armpit, whether there is reinforcement in casual pants or so on.

Open shop friends should compare, talk to suppliers more often, generally good suppliers tell you what is good.

The third step

Finally, let's talk about choosing suppliers.

The difficulty of opening a clothing retail shop is to keep running.

Generally, there are very few shops that can get all the suppliers in a supplier.

There are many fashionable and fashionable clothes in the wholesale market in Guangzhou, Shenzhen and Humen. But for positioning, they are too fancy, and the road is far away and the cost is too high. In the past few years, they have run several times, but now they basically do not go, they are not familiar with it, so they do not have the right to speak.

Sijiqing has a large scale, and every building has different characteristics. In the past, Sijiqing was mostly Hangzhou style clothing, and now it is affected by the Korean wave just like Guangzhou Shenzhen area. Many boutique wholesalers started wholesale Korean fashion.

It should be admitted that there are many aspects worth learning in the design of Korean fashion, such as bold colors, not only traditional colors, but also fashionable and changeable styles. They are good at using various accessories such as lace, lace, ribbons, pearls, embroidery and so on.

Of course, the prices of boutiques selling Korean clothing in general wholesale stalls are staggering, which is not affordable for ordinary stores.

Apart from the price, just say the style.

The biggest problem with Korean clothing is that the design is lean, not that the size is small, but that the version is designed for the skinny women (it is estimated that Korean women are thinner).

One of the characteristics of Korean fashion is high waist and high chest line, so the clothes designed are beautiful, very nice, but they are worn by women with small breasts. Their breasts are slightly full and they do not look good when they wear them.

The dress is so, so is the suit. The waist line is high, only the small girl is suitable for wearing.

So, think twice when you take Korean clothes.

The online wholesale market has been very popular in recent years. Basically, there are two types of products. One is to do foreign trade stock, and the basic style is leisure. The price is cheap and the quality is uneven.

One is to do the magazine copy, and to use the magazine picture, the price is getting lower and the quality is getting worse and worse. This is a normal phenomenon, because the material and the work are completely different from the magazine, and the price competition must be sacrificed.

There are also good suppliers on the Internet. The quality is basically the quality of the exclusive stores, but the price is almost the same as the wholesale market. Now, the cooperation is called fashion drawer, and its reputation is very good. After 2 years of cooperation, it has saved a lot of energy to run goods.

To add one thing, running goods is a lesson that every retailer can't afford to do.

Do not look for wholesalers who are not professional ethics.

If you are a network wholesaler, do not look for wholesalers wholesale price is very public, you can find others.

In addition, the network wholesalers who put the magazine pictures must not go to patronage. There must be a very big difference between the goods you get and the magazine pictures, because the clothes in the magazines are all brand names, from fabric to workmanship, and wholesalers approve these clothes. They are modeled according to the magazine, and are ordered by the image. In the end, they will be disappointed.

More seriously, the so-called wholesalers are not at all.

Therefore, I advise you, if you want to wholesale online, you must not read magazine pictures.

Finally, I warn you novice. When you go to wholesale, you will learn more about suppliers. Beginners will usually ask silly questions. Don't be afraid of being told or afraid of suppliers' questioning, because only a stable supplier will screen customers.