China'S Exhibition Intellectual Property Rights Need "Initiative" Protection

Since the beginning of this spring, the exhibition industry in China has launched an upsurge of intellectual property protection in exhibitions. The annual special exhibition on intellectual property protection launched by the Ministry of Commerce, led by the Ministry of Commerce, was launched in April this year. In recent years, Chinese enterprises have not only been repeatedly complained about intellectual property rights at international exhibitions, but also been investigated by international intellectual property protection officials at international exhibitions. "Blue sky exhibition and action" and the "intellectual property protection measures for exhibitions" promulgated by the people's Republic of China on a number of days ago undoubtedly sounded the alarm for the protection of intellectual property rights in China's exhibitions. The six ministries and commissions of the country carried out the exhibition's intellectual property protection action with such high profile. This is the first time that the exhibition industry in China has been exhibited, showing that the Chinese government has comprehensively strengthened the protection of intellectual property rights. Not only that, it also provides an opportunity for China's exhibition industry to rebuild an honest, pragmatic and efficient international image. However, the author believes that the protection of intellectual property rights in China's exhibitions requires the perfection of laws and regulations, and on the other hand, it needs to provide more active protection for enterprises through innovative ideas of organizers.

First, the organizers should protect the enterprises by promoting the independent innovation ability of exhibitors. intellectual property right

Intellectual property rights are the foundation for enterprises to shape their own brands and the symbol of their innovative ability. Therefore, the protection of intellectual property rights is the protection of enterprise's innovation ability. We know that the price of imitation of high technology products is often high or even futile. Therefore, in terms of exhibitions, we should not only provide protection for enterprises' intellectual property rights, but also attach importance to technological innovation and information communication, so as to enhance the innovative ability of enterprises.

Two, the organizers should strengthen. Exhibitors brand Influence to protect intellectual property rights of enterprises

The practice of brand management proves that strong brand influence is the safeguard of intellectual property rights of enterprises, and enterprises with strong brand influence often defend the control ability of enterprises to their own intellectual property rights by leading the industry standard. We know that Volvo is famous for its safety in driving and driving. Volvo's "safety design" is rapidly imitated by the industry colleagues through a large number of international auto shows every year. But no one will doubt Volvo's leading position in the field of global automotive industry safety design. Volvo is still the safest car in our mind. Therefore, China's exhibitions should provide enterprises with more practical, effective and diversified brand building opportunities, and enhance the brand influence of enterprises.

Three, organizers should increase precision. Inviting investment To protect intellectual property rights of enterprises

The occurrence of exhibition infringement is often caused by the lack of audits by exhibitors and purchasers. Exhibition activities are held at different levels due to various factors such as hosting, region, industry and so on. Exhibitors generally have strict audits for exhibitors, while the examination of buyers' status is relatively relaxed, which objectively creates opportunities for infringement. Therefore, the organizers should increase the accuracy of investment promotion, invite real, effective and reliable purchasers to the exhibition, avoid intellectual property disputes caused by malicious imitation of their peers, and provide reliable procurement information services for the exhibition.

The protection of intellectual property rights of exhibitions is a systematic process that requires coordination and coordination among different parties, but it is by no means a simple and passive protection process. The implementation of the "measures" and the implementation of the "blue sky Exhibition" are the bugle call for the exhibition's intellectual property protection in China, providing an opportunity for China's exhibition industry to create a good international image.