Comprehensive Shopping Malls Emerge From The &Nbsp; The Unified Pattern Of Humen'S Clothing Market Is Broken.

Recently, quite a few in Humen.

New businesses no longer choose clothes.

In the first half of this year, the landmark Plaza of Humen has become one of the most popular properties in Humen.

The total area of the project is 69480 square meters, which is divided into two phases.

It is worth mentioning that the first phase of the project also has a commercial square covering 40000 square meters and a total of five floors, some of which are planned to be the flagship store of the rainbow Southern China region, which is expected to be settled in September this year.

Unlike other businesses in Humen

Coincidentally, the "land one avenue" built by commercial real estate companies from the North has officially announced in Humen recently, claiming that it has officially entered Humen to develop business projects.

It is thought-provoking that the company is good at creating a clothing trading market, but this time in Humen, it did not make all the projects as clothing stores.

It is understood that the first avenue will invest in Humen to build a supermarket with more than one million square meters.

At present, the first phase of the project is 450 thousand square meters.

But the 450 thousand square meters are not all used to invest in the clothing industry, of which 150 thousand square meters are used to invest in catering, leisure and entertainment.

It is not only a new project, but also located in the name shopping city of Humen new business district, which is also planning to make wholesale clothing market.

After several changes in its business model, from clothing to the main push of women and children products, to this day, it is also positioned as a shoe trading market.

Analysis of relative saturation of clothing trade market

In Humen, clothing business is almost a consensus of every businessman coming to Humen.

Since this year, more and more investors have chosen to build a comprehensive business and no longer love the clothing industry.

For the formation of this phenomenon, the industry analysts believe that the Humen clothing market is relatively saturated, coupled with the intensification of competition, is the main reason why new projects are "not taking the unusual path" in positioning.

At the same time, in the past, almost all businesses in Humen have focused their attention on the clothing market, ignoring the comprehensive commercial development similar to landmark Plaza. This also left much room for development of comprehensive commercial and other types of commercial projects.

Zhu Guohan, director of investment promotion in Humen one avenue, said that the competition in Humen's clothing industry is very fierce now. If we do not develop a new market in Humen, it will eventually result in poor management.

This is also the first avenue, after entering Humen, did not put all the commercial volume into the main reason for the clothing market.

Liu Jinlin, manager of Ruifeng home market research department, also said that due to traffic, consumption and other cities' competition, Humen's clothing market is relatively saturated and competitive.

His views were also approved by Zheng Jianye, assistant general manager of Real Estate Company, Dongguan Fengtai construction company.

Zheng Jianye believes that Humen clothing market is very developed, but the current flow of people, logistics also has a relative bottleneck. If there are no major breakthroughs in the urban environment and traffic, the clothing market is relatively saturated, and it is difficult to support the entry of new investment forces.

At the same time, competition from other cities, such as the wholesale clothing market in Guangzhou and Shenzhen, has made Humen's clothing market more and more difficult.

Under such circumstances, some business investors began to think and change, instead of focusing on the clothing market and paying more attention to the development of comprehensive business.