Fu Lao Wears Anta Rockets As "Quanzhou Shoe Team" (Photo).

"Come on, Francis is going to play in Anta shoes."

From the Internet to see Anta successfully signed NBA star Steve Francis and Luis Scola, Jinjiang NBA fans Xiao Chen these two days are particularly excited.

A few days ago, TOM sports channel reproduced "Houston Chronicle" news: this season's return to Rockets guard Steve Francis and the newly joined striker Luis Scola signed China's Anta sports shoes last week, and they will wear Anta shoes for the NBA arena in the future.

In the past, Francis Houston shot up to the top of the rockets and got a positive answer from the Anta headquarters for the authenticity of the contract, but it was told that the details of the signing were not available.

5 NBA stars have endorsed the brand of Quanzhou. Signing with the Chinese sports brand has become a fashion in the active players of the Rockets.

In addition to Francis and Scola, Battier has endorsed PEAK brand now, Hayes is endorsing Lining brand, no wonder the American media will liken the Rockets to "China shoes team" vividly.

In fact, the so-called "Chinese shoes team" can be called the "Quanzhou shoe team".

Because in Quanzhou, Anta is not the first to sign NBA stars as spokesmen.

As early as early 2005, the Quanzhou sports brand alder successfully signed the former rocket player Drexler, who was known as the glider. Another sports brand in Quanzhou, PEAK, also successfully signed Rockets forward Battier last year, while the Jinjiang sports brand adiinas also signed the NBA Nuggets player JR.Smith.

With the help of NBA, the Quanzhou sports brand has been trying to grab NBA resources. What is the purpose of it?

Perhaps PEAK has given the answer.

PEAK's cooperation with Battier has made a lot of money and made a lot of money.

It is understood that PEAK's two "Battier China trip" has been enthusiastically participated in by domestic fans.

In addition to brand promotion, PEAK has successfully developed the two generation of Battier and Battier's sports shoes and sportswear. At present, Battier's two generation boots have been sold to nearly 500 yuan a pair, and sales are hot.

"Compared to Battier, Francis is the brightest star in the NBA arena, with more loyal fans in China."

Xiao Chen believes that Anta's signing of Francis will greatly enhance the influence of Anta brand on Chinese consumers.

It is understood that Anta disclosed in the prospectus, Anta will spend hundreds of millions of dollars for brand building, of which the signing of outstanding sports stars is one of the important means of brand building.

For Scola, the Rockets rookie, the industry thinks Anta may be optimistic about its development potential. "Anta signing two stars at the same time can be regarded as an investment and a strategy of monopolizing resources to block similar brands from entering the Rockets."

Huang Zhongfei, the marketing manager of HI-TEC, a Chinese company, believes that on the one hand, it is considering the internationalization of the brand, but more importantly, it wants to achieve the goal of "fragrant flowers outside the wall" in NBA.

"After all, Anta's main market is in China, and the high-end brand image is built through the NBA platform. In fact, the main commercial purpose is to stimulate the sales of the domestic market."