Four Modes Of Gold Rush: Yangcheng Clothing Business Innovation Format

Baiyun world leather goods exhibition center is fully operational.

Baiyun world: innovative business model

First class brand, super leather goods, super low price...

This is the scene I saw at the negative door of the Baiyun leather trade center.

It is learnt that, in order to meet the needs of the public, expand the popularity of the central brand and enhance the influence of the brand, Baiyun world leather trade center set up a discount area for the South Gate of the center, so that the passable customers can come here to amend their favorite products.

Up to now, Baiyun world leather products discount area has gathered many leather goods brands such as Yi Di leather, T&C, Dudan, Ji Qing, Ma Ni Ni, Jenny Grace, Da Hong Ying, Heng Dali, short tree and so on.

The center official told me that many customers want to have such a low price promotion stall to meet the needs of retail.

It is understood that according to

At the same time, the Baiyun world leather goods exhibition center, which has just opened, has changed the business mode of wholesale and retail of Baiyun world leather trade center. Instead, it has positioned the center as the brand base of Guangdong leather industry, and all the merchants stationed in it are independent brands.

Baiyun world leather products exhibition center integrates creative design, brand incubation, international trade, new product display and office functions as an integral whole. It has seven centers, namely, international trade center, leather information service center, leather design and creative exchange center, leather goods brand promotion center, leather goods industry talent center, customer service center, e-commerce center and so on.

The Baiyun world leather goods exhibition and Trade Center has been put into operation. It has played a positive role in promoting the overall image of the leather business circle of Zi Yuan Gang and promoting the independent brand building of the leather goods industry.

It is understood that according to market trends, innovative business model has always been Yi Feng home ("Baiyun world" brand operators) always adhere to the practice.

Based on this principle, the company has successfully created Guangzhou Baiyun world leather trade center, Guangzhou Baiyun world leather goods exhibition and Trade Center, Guangzhou Baiyun World Women's Wear Exhibition and Trade Center, Shandong Linyi Baiyun clothing city, Baiyun world trade network, Guangzhou Yifeng Hotel and other items.

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The mode of Guangzhou one avenue

One Avenue: global fashion sourcing center

China is the largest garment producer in the world. In 2010, China's clothing exports amounted to 206 billion 530 million US dollars. Experts said that China's clothing exports still had more room for improvement.

Because in the past, the export of clothing to a large extent was dependent on traditional modes such as trade fairs. Today, with the rapid development of e-commerce, many foreign trade enterprises should expand the international market with the help of "offline Exhibition + e-commerce" mode.

In 2005, when China entered the first year of the post quota era, China's apparel industry was rising rapidly, and it also encountered unprecedented challenges. It summed up in eight words: manufacturing power, small brand country.

This is mainly manifested in: large quantity, but low product quality; heavy manufacturing, but low R & D capability; strong production, but poor marketing; heavy products, but weak brand building.

In the face of the current situation, the industry has put forward the eight character policy: upgrading grades and branding.

Faced with the current market situation and the actual situation in Humen, people and business (Humen one avenue operator) put forward the concept of creating the world's chief clothing sourcing center, and developed a total area of about 1 million square meters and invested 15 billion of Humen's main road.

It is understood that Humen one avenue aims to attract five types of customers.

One is China's excellent clothing owners and top designers; the two is the clothing supplier's supply base, is the concept of a rear area; three is a supplier of a Chinese online shop; four is a designer's intensive store; five is a free clothing brand entrepreneurial base.

Humen one avenue will become China's excellent apparel manufacturer platform, China's online store supplier base, China's export base for foreign trade clothing, the supply base of 300 thousand retailers for human and business, and China's excellent fashion designer's brand venture base.

After the completion of the Humen one avenue will also become the world's chief clothing procurement center, Humen first city life complex, the nation's first independent clothing brand business center, and build the world's largest foreign trade clothing export portal, let the world appreciate the strength and style of Chinese clothing.

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Red cotton fashion city: the "headquarters economy" model is unique.

In 2007, after the repositioning of the market and the strategic layout, the red cotton international fashion city was born.

In the business circle, kapok pioneered the principle of zoning planning for wholesale shopping malls, dividing existing customers into 8 regional venues according to their different business categories and categories, and making every effort to build a "borderless fashion city".

The red cotton international fashion city has become a high-end fashion trend clothing wholesale spot center, clothing brand chain center and fashion trend release exhibition center.

In order to adapt to the market development, the red cotton international fashion city has intensified efforts to adjust the variety structure in the field, and implemented the strategy of "headquarters economy" to attract the flagship stores and the famous clothing brands to settle down, and constantly absorb the fashionable elements of fashion so as to enhance the merchants' awareness and ability to interpret the trend of fashion.

At the same time, we should pay close attention to the service management, improve the supporting facilities, strengthen exchanges and cooperation with foreign garments, and build a "red carpet" international brand.

Kapok international fashion city red cotton in Liuhua business circle first took up a "Korean wave" hand in hand with Han Guodong door brand clothing wholesalers, in the two and seven floor, specially opened Korea wave base camp, all brand sources are directly supplied by Korean wholesalers.

The two and seven levels are located in the South Korean level, with 12000 square meters of South Korean floor, and 108 shops run by Koreans.

Bu Xiaoqiang, general manager of Hong Kong International Fashion City, said: "the Korean clothing industry has developed to maturity, but the demand for Korean market is not strong, plus labor costs continue to rise, lack of skilled workers and other reasons, accounting costs rise, while China has low processing costs and huge market potential.

"Kapok provides a quality platform for the exchange and development of clothing brands between China and Korea".

During the "11th Five-Year" period, Guangzhou took the development of headquarters economy as an important means to promote economic pformation.

KHP will take the opportunity to respond positively to the development mode of "headquarters economy".

For the brand sales center, red cotton not only takes more rent concessions, but also provides intimate service.

For the introduction of brand, kapok also set the threshold, in addition to operating area, the brand also has a certain reputation, its clothing to guide the trend, sales center at least to the Pearl River Delta.

Kapok dare to innovate and try to provide demonstration for the fashion development mode of Liuhua clothing area.

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Guangdong Jia Ye: win in supply chain management

As we all know, the competition of garment industry has risen to the competition of supply chain resources at the present stage. Whoever masters the resources of high quality supply chain can win in fierce competition.

Facing the reality and Prospect of garment industry, such as "labor shortage, wage increase, raw material prices, orders shrinking, RMB appreciation", Guangdong Jia Ye Economic Development Co., Ltd., which has over 20 years of clothing production experience, has given its own answer: pfer and pformation, and create a special clothing supply system.

Xie Jinghui, general manager of the company, told the author that the so-called pfer is to import advanced foreign resources into China, shift key positions and open up new domestic markets.

The so-called pformation is to pform from manufacturing in China to China, and realize the pformation from OEM to ODM, in order to design and enhance the value and create ODM supplier brand -- Jia Ye special clothing supply system.

First of all, Guangdong Jia Ye, relying on the advantages of the group serving the foreign clothing listed companies, has realized a group of designers, board planner, pattern designer and professional procurement by using the strong R & D capability of the group. It has specialized in serving a new brand customer, and timely followed up the commodity planning, developing and designing new products according to the brand style to achieve more than 100 quarters per quarter. It has realized the rapid integration of buying, selecting, designing, proofing, and changing the board, and has saved a lot of manpower, material and financial resources for the brand.

We really made the customized brand for the customers and provided the special ODM/SPA design service.

Secondly, Guangdong Jia Ye continues to use the group to serve the fast fashion brand abroad, and enables foreign buyers resources in London and other places to provide the most popular clothing styles for the brand by updating the average weekly rate of 20.

After the completion of the design process, it provides fast follow-up for the brand manufacturers. After the customer confirms the model, the production cycle of needle woven products is only 10-20 days, and the production cycle of wool weaving products is only 20-30 days. This speed effectively guarantees the brand manufacturers to launch new products and seize the opportunity in the fierce market competition.

It really provides the most popular fast fashion service for brands.

Once again, Guangdong Jia Ye relies on the group's ability to provide comprehensive product OEM and ODM production services for overseas listed apparel companies for many years. It can provide customers with all kinds of clothing production including needles, wool and woven fabrics besides leather, feather and bra.

For many years, the group has established a strong production system through wholly owned equity offering, equity financing and equity participation. It can conduct ODM OEM design and production by FOB and CMT through independent design and development.

Omnibearing services effectively solve the problem of brand manufacturers' production orders and various production channels are not smooth, supply problems and many other problems, so that brand operators can concentrate on their main theme: R & D and marketing.

Finally, Guangdong Jiye group has been using the external production experience from OEM foundry to ODE for more than 20 years, and actively follows the three principles of the group: high cost performance, stable quality and delivery time.

Because production orders are stable, corporate culture is recognized by employees, staff enthusiasm is high, stability is good, and the guarantee of technical force effectively guarantees the stability of product quality.

We guarantee that we can provide cheap, stable and well service products for brands.

It is reported that after such a shift and pformation, Guangdong Ka Yip orders continue, it is not only for the large and medium-sized Guangzhou women's clothing brand quarterly product development and design, as well as ODM OEM FOB production, but also for domestic well-known large-scale leisure brands and e-commerce brand FOB and CMT production OEM way, but also for small and medium brands and network providers to provide a small amount of fast fashion ODM production services.

In Guangdong and Fujian alone, there are more than ten well-known brands in the clothing industry, which have deep cooperation with Jia Ye company. Within six months, the performance of the company has achieved leaps and bounds.