Learn To Spend Money, Customize To Return To Life.

When more and more rich people in Beijing, "private custom" is no longer a hidden topic.

According to a recent media report, in September of this year, the advanced clothing Custom Brands in Saville street, London and many brands in France and Italy will join China to participate in the Beijing International (private) custom product.

The list of participants attending the initial exhibition included Volkswagen Phaeton limousine, Hungarian Royal crystal brand Ajka Crys-tal, and even the brand of water.

In fact, customization is not a new word. Every one of us has the need to make his life look different. This is not a patent for the wealthy.

When fashion designer Yves Saint Laurent evaluated clothes, he said, "you never know whether the coat hanging in the window is in line with your elbow when you extend your arms."

Nowadays, young people in big cities are trying to change their copy life, setting up a jewelry suitable for their own in the store counters, and finding niche designers to customize their own clothing styles.

In the eyes of economists, customization represents the pformation of Chinese consumer consciousness and the return of "customized economy".

In the past 60 years, under the strong culture of industrialization, custom consumption has once disappeared in the public view of China.

The demand of the rich in this respect is the same as that of the ordinary people. Customizing is almost the hidden rule in the social field between the traditional European aristocracy and the new American rich.

Cars are the most popular products of Chinese men. They paint their cars with their favorite colors, choose the color and texture of their seats, and decorate all their accessories.

Owners and brands will have to wait a few more months before they can see the final appearance of the car.

Tailors of top men's wear brands are becoming more and more active in China.

Private travel

Although we can still see many reports of the rich and the rich, we know that hatred is the prevailing mentality in this society.

But to realize that, perhaps "private customization" will not be sensitive, that is, rich people slowly learn to spend money, which is better than the bad taste that keeps people laughing.