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The Second Business Startup Boom Is On The Rise.

2011/7/16 15:45:00 46

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One of the entrepreneurial directions: distributors who sell traditional brands online.

Opportunity point: China has tens of millions of traditional enterprises, and e-commerce will be done in the future. Every traditional enterprise's e-commerce needs online distributors.

Case: miss A, the customer service of Xiu Xiu net, 2 years of e-commerce experience, resigned from her own business last year, and became a Taobao franchisee of BELLE e-commerce. Using BELLE pictures provided by the Ministry of electronic commerce, selling a pair of BELLE shoes can get a 10% rebate.

After half a year's hard work, 10 pairs of hundred pairs of shoes can be sold every day, with a monthly income of around 5000.

Now

Electronic business platform

There are 5 levels of selling to traditional enterprises: 1, selling pictures: no warehouses and no goods; 2 selling and marketing: goods without warehouses; 3 selling goods: goods with warehouses; 4 selling supply chains: eating stocks, buying goods in cash, the most powerful business providers, the most reliable; 5 selling brands: let manufacturers design an exclusive brand of products with an added value concept for you.

Two of entrepreneurial orientation: selling online stores around the traditional store resources.

Chance point: most stores in the future will sell online, whether they are chain stores or personal stores, so the future stores will combine online sales, which will also bring many opportunities for individual entrepreneurs.

Case: Mr. B, originally in the marketing department of e-commerce company, because he had a clothing store for middle-aged women in Shenzhen Dongmen relatives, he relied on this entity store and contracted his Taobao store.

Due to the East Gate

Couture

Clothing in stock has been sold by photographing, repairing and uploading.

Start business half a year to achieve 4 drill, about 100 per day, monthly income over 10000.

AI's data show that: 34.2% of North American retailers have adopted the "online order / store pick up" mode, but Chinese traditional large enterprises have not yet been able to place orders under their B2C website or Taobao mall store, and then pick up goods in their chain stores.

In the future, China's e-commerce will come to this day, and most of the entities will be combined with e-commerce.

Three of Entrepreneurship: Taobao flagship store, which is outsourcing traditional businesses.

Opportunity point: because many traditional enterprises have no talent or ability to do e-commerce, they choose to outsource Taobao mall stores.

There will be a lot of outsourcing enterprises.

Case: Mr. Liu has been a fashion manager of any fashion e-commerce company in Southern China.

Offline sales

It is very familiar with the e-commerce industry.

Mr. Liu contracted a sales line of 2 hundred million clothing company Taobao flagship store next year. The terms of cooperation were: Taobao's sales volume was promised 2 million yuan per year, and the manufacturer paid him 20% times in a fixed proportion of service charge. He was responsible for customer service, online promotion, promotion and planning operation.

Because of the high popularity of the clothing brand, he completed about 1000000 sales in the first year, basically able to feed his own small team.

Summing up the reasons for the bad sales of billions of lines sold on the line and including Taobao's official stores every year: 1, ideological problems: we have not yet found the online and offline solutions to the contradictions, and are unwilling, unable or unable to make great efforts to do business. The boss does not really value it; 2, the system is inefficient and inflexible, and is not suitable for the development of the electricity supplier.

Four of Entrepreneurship: the sole distributor of the network.

Opportunity point: traditional brand enterprises should be an electric provider, and they are highly risky and can not get the best players. Outsourcing with experienced e-commerce teams is a good choice.

Like offline dealers, there is a great demand for traditional enterprises to develop online distributors.

Case: Mr. Li is the director of the 4A advertising company's responsible business, and has a joint venture with his friends to set up an e-business outsourcing company to undertake the online distributor function of a traditional cosmetic enterprise: Taobao store, B2C website and online channel.

The terms of cooperation are: outsourcing companies earn gross profit margins and profit margins are higher, but outsourcing companies will independently assume almost all of the business functions such as warehousing, logistics, customer service, operation and promotion. Due to cash sales, the price advantage of cosmetics supply links is obvious, and the Internet sales in the first year are nearly 500 yuan.

For the traditional enterprises have not yet entered the 4 recommendations of the electricity supplier:

1. open a shop in the name of Taobao in the name of the company, and begin to face online consumers.

2. build an online shopping mall instead of the current corporate website to integrate the supply chain.

3., establish online channels: let your products enter Dangdang Bank of excellence.

4. market promotion: small scale test water SEM+cps promotion; training electronic business team, achieve 100 single / day hair.