Taobao Business Has Begun To Enter The Era Of Brand Building.

Today, Taobao has many stores, with a large number of loyal users, and also has a certain reputation and reputation. But no matter how high the sales volume is, TaoBao Shop wants to walk in B2C electricity supplier Domain, become real electric business brand We must step over many barriers and really start to build up our brand image.

We saw joys, rash and silk, seven grid women's clothing with "Amoy brand" as the representative of the net goods brand bloom. Clear style characteristics, clear market positioning and pioneer brand awareness enable them to stand out among many merchants, not only with a large number of stable loyal consumers, but also potential enough to compete with traditional brands.

According to statistics, as of the end of 2010, the number of online stores in China has reached 1300, and the C2C market in China has basically been stable. Taobao has the largest market share of more than 80%.

In the early days, Taobao attracted many merchants and online shoppers with its free and low price strategy, thus creating the myth of C2C. So at first, the competition point of Taobao merchants is more on the difference of price. Today, Taobao has many stores, with a large number of loyal users, and also has a certain reputation and reputation. But no matter how high the sales volume is, Taobao shop wants to enter the field of B2C business, and become a real brand of electric business. It has to cross many barriers and really set up its own brand image.

In this year, we saw the listing of Mcglaughlin and Dangdang. We saw the crazy expansion of Jingdong and fan customers, and saw a large number of traditional businesses involved in e-commerce. In the same year, we also saw joys, rattles, and seven grid women's clothing brands represented by the "Amoy brand". Clear style characteristics, clear market positioning and pioneer brand awareness enable them to stand out among many merchants, not only with a large number of stable loyal consumers, but also potential enough to compete with traditional brands.

For a successful brand positioning and operation, we usually understand that a unique style and intuitive sense of fashion trends, confidence and belief, and the perfect balance between customer needs and their own ideas. So, how do these women's clothes "Tao brand" do it? Let's take a look at the elegant women's clothing brand, Joyce, as an example.

Clear brand positioning and professional brand operation

Clear brand positioning is very important. Understanding the clothing industry as a whole and making accurate positioning for the brand is the foundation to ensure the healthy development of the brand. When Korean style, Ruili fan and other styles of clothing have become the pronouns of Taobao's low price and popularity, Joyce's dress has determined her brand positioning through the full understanding and research of the market and consumers, advocating light elegance. Not only clear positioning, but also actively give brand culture and attitude. And all visual images, such as VI, website, product packaging, publicity materials, etc., are unified under the clear positioning of the brand. Consumers can understand the characteristics and style of Joyce brand by looking at it.

At the same time, professional brand operation is also important. In the early days, Joyce set up a brand department, which is responsible for building and promoting the brand of the company. It also establishes a cooperative relationship with the brand consultant team to provide professional brand strategy planning for Joyce. Because of this, Joyce is more forward-looking and planning than the other online businesses on the way of brand development, and the effect is more significant.

Professional design team and fashion acuity

When a lot of Amoy brands are being sold wholesale, Joyce has already had a strong product department like traditional brands. Among them, the design department has a very professional and closely followed fashion designers and fashion buyers. Each design team has different styles and tasks, and all are the pioneers in their respective fields.

Secondly, the study of fashion trend is also a very important link. Joyce's designers and fashion buyers not only learn about the most popular elements and concepts through fashion shows, fashion magazines and websites, but also take the initiative to study and predict mainstream buyers and fashion trends. Understand the consumption habits and lifestyle of target customers, especially their demand for products. Joyce is convinced that only with a thorough and profound understanding of the market and consumers can we better integrate the fashion concept with the clothing products and create the costumes that match their brand style.

In addition to the professional design team and fashion acumen, the guarantee of production quality is also a crucial link. Joyce women's clothing production department structure system is complete and rigorous, interlocking. When there is a need to make up the sale of products, private factories guarantee the supply of emergency supplies. OEM Factory allows unlimited capacity expansion, specialized merchandiser permanent OEM factory, monitoring quality. The combination of its own factories and OEM factories has completely solved the problem of supply and quality, giving consumers absolute confidence in shopping experience.

With the popularity of the Internet and the acceleration of e-commerce, online shopping is becoming more and more mature. From the beginning of the "bargain hunting" to the current online shoppers, it is more desirable to "clean up the quality". It can be seen that the emergence and rise of Amoy brands is the trend of the future. It is also the competition of many competes such as price, quality and service. It is said that Taobao merchants have begun to enter the era of brand building.