Good Clothes 80% Depends On The Quality Of The Fabric.

When fashion designer Yang Guanhua goes to Paris, the biggest worry is baggage overload.

After completing her design study in Paris, Paris became the best place for her to purchase fabrics. Usually, in her suitcase, she rarely found shopping results, and fabrics were the main characters.

The emergence of high street fashion brands such as ZARA and H&M has broken the important rules of fashion circles for a long time, making design the most important factor for fashionable young people.

But in fact, fabric is the key in the field of advanced garments. The secret of keeping classic style for many years is to insist on using superior material.

Young women need fashionable designs, but for older women who choose less and less, good fabrics can retain more customers for brands.

The consensus of these customers is that good clothes 80% depend on the quality of fabrics.

Men's clothing is the same, most of the time, it has no age difference.

Italian ErcoleBottoPoala is in the fashion industry, but he doesn't care what new style the men's wear is.

Single breasted or double breasted, that's the designer's choice.

As CEO of REDA company, he was more concerned about what fabric made of suits could get it out of the trunk and there was no wrinkle at that moment - which is also a worry for many men.

A suit that meets this requirement in the mall will cost at least 8000 yuan.

The brands that use REDA fabrics include HUGOBOSS, CANALI, and even Zegna, which is built on its own fabric.

Why is good clothing not expensive?

An extreme example may illustrate the quality of good fabrics.

In the campaign of defending the Tibetan antelope several years ago, people opposed the killing of Tibetan antelope, but the massacre was repeatedly banned.

The direct cause of the hunting of the poachers is their rich profit, a scarf woven by a Tibetan antelope wool, which has excellent heating performance, but the thickness can be passed through a ring.

For manufacturers of wool fabrics, they also value the sheep's wool.

Inner Mongolia's Ordos (20.03, -0.03, -0.15%), Australia and New Zealand's wool are recognized as the world's best wool producing areas.

LOROPIANA, the fabric brand of Italy, also gives awards to these wool producers every year to encourage them to produce finer wool.

The more delicate the wool is, the more comfortable the fabric feels.

The answer to the question of how consumers can distinguish fabrics is that there is only one - that is, buying more. Only by trying it yourself can you understand the difference between gloss and softness of experts in different fabrics.

If you don't buy it, you can do more shopping in the mall. Otherwise, you can't understand how cashmere can be made of silk just by imagination.

Top brands are far beyond imagination about the fabric's R & D and investment. The fashion brands such as Ralph Lauren and CANALI have special departments responsible for the next season's brands.

According to their own needs, they made requests to professional fabric manufacturers like REDA. The two parties jointly discussed the colors, patterns and so on for the next season's fabrics.

Fabric brands need to use all kinds of technical means to meet this requirement. It is said that a Italy fabric brand once ground the diamond into powder and woven it into wool, only to improve the gloss of the fabric.

But there are still many noble peers waiting to be customized in Europe.

And women often appear in highly customized women's clothing.

In addition, as the textile industry is one of the most serious environmental pollution industries, the fashion industry is now paying more and more attention to environmental issues.

Good fabric companies try to change these bad impressions and use more advanced technology equipment.

For most Chinese consumers, fabric safety and food safety are their most concerned factors.

No one wants clothes to destroy their skin health.

Good fabrics will reduce damage to the environment in the course of production, processing and disposal. With stricter standards, the cost will undoubtedly rise.

But now, ErcoleBottoPoala is not sure about these passes.

Design according to fabric

Designers usually know more about fabric than consumers do, and most of the fabrics that Yang Guanhua brought back from Paris to Beijing is Dior and Lacroix.

Yang Guanhua's research on fabrics is almost obsession. In Shanghai, she always goes to Tianzifang, not the Xintiandi, but the local fabric market Dong Jia Du.

In order to find the right fabric, she has to run in these cities like Hangzhou, Hongkong, Shanghai and Tianjin. Because she is an independent small household, she always gets more expensive than others when buying cloth.

In her opinion, the cost is necessary. In the past, she created a second line brand that is more suitable for young people, using some ordinary fabrics, and the price is cheaper.

Now, she has stopped the brand. "After I've touched the fabric, I know that good fabric can give me more room to play. It can reflect the idea of design well, which is like working with a good team."

However, good fabrics are also like bad tempered aristocrats, who need to be well served.

In the field of traditional men's clothing that is difficult to imagine, the demand for designers is even higher.

ErcoleBottoPoala praised wool as God's best natural fiber for human beings, but at the same time, wool is also one of the most neglected fabrics.

Wool is wrinkled and insect bites. It will also deform and pump. It will make the performance of wool more stable. Sometimes blending is not a bad thing.

The traditional suit made of wool is far more demanding for the tailor than the fashion design. The inexperienced master can not make a piece of cloth into a perfect suit.

He wants to know where the sleeves are sutured, the most suitable one, and will not make people feel uncomfortable. A good suit has a lot of manual work at the waist stitch. Many places need to be stretched until it is ironed. The ironing method is also very particular, and these details can hardly be seen from the appearance. You can only judge whether it fits well by visual judgment.

Only good fabric and good workmanship can best shape the figure.

If you want to repeat the above steps instead of making a mistake, a good fabric will cost you.

In these workshops, fabric costs and labor costs are comparable, and in those factories that do not pay attention to design, sometimes the cost of fabrics can be much higher than manual labor.