• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Da Vinci Incident Verifies That Chinese Shoe Enterprises Are In Danger Of Crisis.

    2011/7/18 11:03:00 41

    Da Vinci Brand Industry

    July 18th hearing at present, "Da Vinci fraud incident" in

    network

    It has been bubbling with excitement, which has also led to a series of thinking among netizens.

    Is the impact of "Da Vinci" limited to the furniture industry? Is it necessary for all industries to prepare for crisis public relations if the "Jocie Guo" incident is not linked to the unrest? If "Da Vinci" plays the role of "Jocie Guo",

    brand

    Will it be the "Red Chamber"?


    At present, when people talk about "Da Vinci", where will the front line expand? What is most important is the brand. The media survey found that a considerable proportion of the furniture sold by Da Vinci was not produced in Italy, but Dongguan in Guangdong. The raw materials used were not claimed as valuable solid wood but high polymer resin materials, and even some consumers purchased Da Vinci furniture were tested as substandard products.

    Is there a similar problem in other industries? "Brand" may not be so reliable in the minds of consumers.

    Notice that a crisis may have come!


    We might as well make a few analysis.

    The reason why "brand" products can be sold at a high price is mainly because consumers want to spend money on reassurance and quality.

    If there is doubt about the quality and credibility of the brand, is the consumer willing to spend the money? Should the various industries and enterprises make corresponding crisis public relations handling? How should enterprises face crisis public relations and formulate what kind of crisis public relations strategy?


    Each enterprise's crisis public relations case is different.

    There are many problems reflected in "Da Vinci".

    Shoe enterprises

    You can find them all.

    For example, "foreign brands are made in China" or "raw materials are inferior", or even products are not qualified.

    Most of the brand shoe companies may not have these problems, but who can guarantee that they are not suspected by consumers? So when shoe companies are subjected to market trust doubts, how should we quickly resolve them?


    "Thousands of miles of levees collapse in the nest", speed is the first principle in crisis public relations.

    There is a crack in the embankment. It is very simple to repair at once. If the speed is slow, the dam break can happen in dozens of minutes.

    When a shoe company is in crisis, just like a crack on a dam, it can avoid a lot of losses immediately. However, because of seemingly small problems, no attention or lack of experience in crisis management has been missed, and the best time to deal with it has been missed, resulting in the continuous expansion and spread of events.

    When people are questioning Nike, Nike can teach you how to distinguish the authenticity of products, so that consumers will not misunderstand Nike brand.

    This is a key point in dealing with crisis public relations: communication, communication and elimination of all misunderstandings.


    In terms of the impact of "Da Vinci fraud" on "brand", "brand" is faced with suspicion instead of censure. Shoes Companies can make a inventory of their products and wash the market's misunderstanding of brands by means of the three party platform, such as quality inspection departments.

    If we find any problems in the process, we can solve the problem at the first time, find out the root cause of the problem, sincerely apologize to the consumers, handle the compensation and other matters well, and do well in the prevention work to ensure that the brand reputation is not affected.


    To sum up, all enterprises should learn from the lesson of "Da Vinci's fraud". Only when they deal with crisis public relations quickly at the time of the incident, do all they can to eliminate doubts in the minds of consumers, so that brand reputation can be threatened to the minimum extent under this crisis.

    Of course, enterprises should do a good job in brand building, from every aspect of commodity production to customer service, be careful to protect the brand's growth.

    • Related reading

    China'S Slippers Industry Has Been Exporting &Nbsp &Nbsp For Years; The Overall Export Trend Is Promising.

    Footwear industry dynamics
    |
    2011/7/18 10:57:00
    66

    Chinese Shoe Enterprises Are Trapped In The "Domino Effect" &Nbsp; The Road Is Confused.

    Footwear industry dynamics
    |
    2011/7/18 10:53:00
    35

    E-Commerce Is Showing An Explosive Growth Of &Nbsp; The Footwear Industry Is Aiming At Electricity Sales.

    Footwear industry dynamics
    |
    2011/7/18 9:18:00
    66

    British Media: Western Brands Indirectly Pollute China'S Rivers

    Footwear industry dynamics
    |
    2011/7/16 9:25:00
    57

    The Five Major Leisure Sports Brands Collectively Rose By &Nbsp; Prices Were High And Sales Were Low.

    Footwear industry dynamics
    |
    2011/7/16 8:57:00
    191
    Read the next article

    Transfer Of Production Base, Verification Footwear Industry Retreat In The Era Of Cheap Foundry

    On July 18th, with the development of China's economy and the rise of labor costs, more and more international shoe and clothing brand manufacturers moved their factories to Southeast Asian countries with cheaper labor force.

    主站蜘蛛池模板: 一级黄色大毛片| 欧美黄色一级在线| 99久久一香蕉国产线看观看| 97热久久免费频精品99| 免费看午夜影豆网| 亚洲欧美日韩高清在线看| 亚洲午夜爱爱香蕉片| 免费播放美女一级毛片| 午夜dy888| 亚洲欧美成人日韩| 久久夜色精品国产亚洲| 一级毛片在线不卡直接观看| 91蜜桃传媒一二三区| 99视频精品国在线视频艾草| 羞羞视频免费网站含羞草| 狠狠色噜噜狠狠狠| 日韩系列第一页| 成人A级视频在线播放| 国产美女一级特黄毛片| 国产人成无码视频在线观看| 免费一级毛片女人图片| 亚欧洲精品bb| 一个人看的www日本高清视频| 老妇bbwbbw视频| 美妇岳的疯狂迎合| 欧美日韩国产色综合一二三四| 日本视频网站在线www色| 天天射天天色天天干| 图片区亚洲色图| 好男人网官网在线观看| 国产猛男猛女超爽免费视频| 又大又黄又粗又爽的免费视频| 亚洲国产日韩a在线播放| 中文字幕2020| 性短视频在线观看免费不卡流畅| 老师那里好大又粗h男男| 欧美日韩亚洲一区二区三区 | 全彩里番acg海贼王同人本子| 国产一级第一级毛片| 和搜子居的日子2中文版| 亚洲国产精品综合久久网络|