Information On Kangnai Russia Usurusk Cooperation Area

The vast green plain is quiet. The reserves of resources are amazing, but the utilization rate is also astonishing.

Of the 20 million cubic meters of logs that can be mined annually, only 10 million cubic meters are used, and all of them are rotten away.

This is Russia's usurusk.

Nowadays, a Sino Russian economic and trade cooperation zone built and operated by a Chinese has taken root in this land. In the workshop of the cooperative area, the "MADE IN CHINA" semi finished leather shoes are processed by the Chinese workers for two times nervously, and become "MADE IN RUSSIA", and then pported to all parts of the world for sale.

At present, there are 6 well-known domestic enterprises that have been formally put into operation in the cooperation area, and 18 will reach the end of next year.

By the end of the 3 phase, more than 60 Chinese enterprises will be in the process.

(24 billion 800 million) the sales scale of the economic and trade cooperation zone, China's leather leading shoe king Kangnai group has a long history of internationalization, but the emergence of Russia's usurusk economic and trade cooperation zone project is also a new challenge for enterprises.

Zheng Xiukang, chairman of Kangnai group, said: "from the perspective of Kangnai's internationalization strategy, it is an inevitable road and an innovation road to export capital from output to brand output.

Through this way, we can reduce costs, solve many possible trade disputes, bypass the high anti-dumping duties and enter many markets in the Far East of Europe and the United States.

In fact, the idea of Kangnai group is also a national proposition.

By the end of 2005, the Ministry of Commerce has focused on training Chinese enterprises to go together and go out in groups. Instead of simply exporting products, the Ministry of Commerce has built cooperative zones and economic and trade zones around the world. The first batch has 8 intentions, and 6 have been implemented. Apart from the Kangnai Russia led usurusk economic and trade cooperation zone, Haier and China nonferrous metals have all taken the lead in building cooperation zones.

In September 28, 2006, the economic and trade cooperation zone, jointly funded by Wenzhou Kangnai group and Dongning Jixin group, laid foundation in usurusk.

The planning area of the cooperative area is 2 million 280 thousand square meters, with a floor area of 1 million 630 thousand square meters, and 60 enterprises are planned to be introduced. The total investment is more than 2 billion yuan, of which the investment in infrastructure and supporting facilities is 700 million yuan, and the investment in enterprises is more than 1 billion 300 million yuan. The project has been completed in 3 years and 5 years.

Zhong Puming, general manager of Kangnai group, said: "the cooperation zone is located in the two major industries of light industry and electronics. One reason is that Russia has a huge market share, including CIS countries, and the other reason is that Russia exports these products with little resistance and low tariffs."

Preliminary estimate that after the 60 enterprises were settled, the production capacity of the cooperative area could reach 30 million pairs of leather shoes, 10 million garments and 600 thousand sets of furniture, with annual sales of 24 billion 800 million yuan, profits 3 billion 200 million yuan, and tax 1 billion 460 million yuan, driving the domestic export volume of 2 billion 600 million dollars to solve the employment of 6000 persons, of whom 4800 persons were in the past and 1200 people in Russia.

After the news of the establishment and invitation of investment in the economic and trade cooperation zone in Russia, many media have come to interview this event. There are two common questions: first, why is Kangnai?

Second, why is Russia usurusk?

Kangnai group is famous for its "steady management, innovation and development" in Wenshang and Zhejiang merchants.

Since the first overseas franchised store was opened in Paris in 2001, it has opened more than 200 stores in developed countries in Europe and the United States. The process of exporting this product is called "going out".

Kangnai group, which is constructive and creative, is not satisfied with this. They insist that the products sold overseas are sold with Kangnai's own brand, the price is no less than the price of domestic leather shoes at the same market, or even higher than the price of domestic stores, and actively participate in the construction of the international platform, participate in the international standard construction, realize the global synchronous R & D, design and listing, and the brand export process is also known as "going in".

Now, Kangnai's investment in the Russian economic and trade cooperation zone is regarded as an important measure for the group to realize "capital export".

"We hope to become an integrator of strategic resources at home and abroad."

Zheng Laili, vice president of Kangnai group, evaluated the significance of capital export. "Now Kangnai wants to go out and go up and go up, and become the most high-end resource integrating role in the industrial chain."

And Russia's usurusk has become the most ideal platform for the realization of this strategy.

There are three reasons.

First, the policy orientation of China and Russia has determined that the possibility of economic and trade cooperation in Russia is the highest and the highest degree of harmony.

At present, when the relations between the two countries are at their best, the mutual political trust between the two sides has risen to a new level, and the economic and trade exchanges have entered the most close stage. Meanwhile, the Russian side is cracking down on the "grey customs clearance" and the bilateral trade order is gradually moving towards a standardized track.

Against this background, usurusk, which is close to China's Heilongjiang and has a hundred year trade history, has become the best contact point for economic and trade cooperation between the two countries.

Russia attaches great importance to this project. In July 2006, Russian assistant president Putin and his delegation made a special trip from St Petersburg to the cooperative area for research and inspection. In October 2006 and August 2007, two deputy ministers of the Chinese Ministry of Commerce visited the cooperative area in person.

Secondly, uusurusk is the second largest city in the coastal border area. It is an important channel leading to the Far East and the Pacific coast. The city is only 53 kilometers away from China's Dongning port, and 100 kilometers from the world famous city, Vladivostok, with convenient pportation.

On this basis, wusurusk and China have a very good relationship. Many Chinese are doing business there, and they get along well with the local people from all walks of life.

Finally, the most important significance of the project is that the cooperation zone will bring great benefits to the enterprises that China participates in.

For example, with the normal customs clearance, the export duty of a pair of semi finished leather shoes is only 5%, and the tariff of finished shoes is as high as 15%. If we enter Russia with "grey customs clearance", it will take more than 3 months from Wenzhou to St Petersburg, and may be faced with the possibility of being forced to pull goods by tax police.

However, if the enterprises complete the assembly of semi finished shoes in the usurusk Park in Russia, they can play the "MADE IN RUSSIA". They can not only be sold safely in Russia, but also be sold to the main markets of the EU, without worrying about such problems as "anti-dumping".

In general, the cost of a pair of shoes sold to Russia will be reduced by 70% at least, while tariffs on furniture and other products should be reduced by 50%.

More importantly, since the Russian President Putin issued the ban on sale in April 1, 2007, a large number of irregularities have been banned in the Sino Russian trade market, and the formal cooperation zone market has become the biggest beneficiary. The wholesale price of light industrial products has increased significantly, and the profitability of enterprises has increased significantly.

It is understood that at present, TCL and the Great Wall automobile companies are interested in investing in the construction of the park, while the Ministry of information industry is leading Haier, Konka and Lenovo to build factories. The potential of Russia's usurusk economic and trade cooperation zone is unlimited.

The cooperation between Kangnai and SATRA institutions is inevitable. When China's products are increasingly exported to the world, they inevitably encounter a lot of resistance. One of the most insurmountable is the "technical standard barrier".

Because many industries in China have different technical standards and inspection standards, which are different from those in developed countries such as the European Union, the United States and Japan.

For Chinese enterprises who aspire to go out, one of the best means to break technical barriers is to participate in standards, integrate standards, try to put forward standards and establish standards.

The cooperation process between Kangnai group and SATRA fully reflects the correctness of this concept.

The first SATRA member in the country, the British SATRA full name is Shoes&Allide Trade Reasarch Association. It is an international member organization. It was founded in 1919. It was founded in 1919. It is an international footwear industry research association, representing the top level of world footwear certification. Adidas, Nike, Reebok and other international giants use or refer to SATRA standards. All suppliers are required to refer to SATRA standard operation. Moreover, SATRA can also ensure compliance with European health and safety, environmental services and other new legislation to help countries establish ISO, SA and other certification systems.

In 2001, Zheng Laiyi, vice president of Kangnai group, met with SATRA Asia Pacific representatives when he was studying in Leicester, England. At that time, the internationalization of Kangnai group had begun, and many stores had been established in many European countries. However, Kangnai group, which has world-class strength in shoe making, was unable to fully integrate with international standards.

Zheng Laiyi understands that SATRA has the largest test and test center in the world, which has its own certification service in the United States, and occupies an important seat in the organization of the European Union's legislation and standards. It is an important international standard maker. Therefore, if we cooperate with SATRA, we can get the latest technology information, such as the safety and comfort standards of shoes, restricted chemical substances, etc.

The two sides chime in with each other. In 2001, Kangnai group became the first member unit of SATRA in mainland China.

In 2004, the two sides signed a deep cooperation agreement in Beijing. Under the guidance of SATRA, Kangnai invested 10 million yuan to set up its own shoe design and R & D center, ranking among the global standard makers.

From the learning standard to the self creation standard, the head of Kangnai research and development center tells us that through the cooperation with SATRA, the enterprise has obtained huge profits.

In the past, Kangnai relied on the superb footwear technology of Zheng Xiukang, chairman of the board of directors, to dominate the country. After the beginning of internationalization, Kangnai paid more attention to the global technology trend of shoemaking, sent many people to study and study, and constantly improved the comfort of products through consumer research. However, at the end, there was no way to get some latest technology and theoretical content.

By working with SATRA, Kangnai can use its huge human foot database to develop the most suitable leather shoes for all parts of the world.

For example, European feet are adults, and are best suited to wear leather shoes with big leather bottoms. But the size of the Asian body is small and the soles that are more suitable are lightweight and wear-resistant.

The core of this is the comfort standard of SATRA.

Kangnai uses SATRA's instruments and standards to put forward a new concept of comfort in China. At present, the inspection standard of leather shoes in China always stays at the basic problems such as degumming and breakage. The internationalized standards have more clearly defined requirements for soft hardness and breathability. Without these elements, products can not be called "comfortable leather shoes".

After learning the comfort standard, Kangnai has developed multiple technologies.

For example, the business of Shu Shu series leather shoes launched last year has three revolutionary technologies, such as "double skin breathable microcapsule" technology, "moisture absorption and soft bottom shock absorption" technology and "vector shoe last fit" technology, which greatly improves the comfort of leather shoes.

In 2007, Kangnai launched the new classic "Shu Shi series" leather shoes. The sole of each pair of leather shoes has four layers to ensure hygroscopicity and softness. In addition, 5 point 3D technology is used in shoes to ensure that any foot type person will feel comfortable wearing it.

The head of Kangnai research and Development Center revealed that after all these years of cooperation, Kangnai not only fully grasped the most advanced shoe making technology in Europe and America, but also successfully avoided the technical barriers to trade. Kangnai sold shoes in Europe and the United States in the same price as the local mid-level leather shoes, and the quality was better than that. Not only did no one do anything about dumping at low prices, but no one ever tried to accuse Kangnai of not reaching the EU standard.

Kangnai group is not satisfied with it. The R & D center is developing the footwear comfort index with Chinese characteristics. It is expected to become a footwear standard developed by the Chinese people.