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    The Clothing Industry: The "Market For Design" Talent Is The Most Lacking.

    2011/7/19 11:24:00 41

    Garment Industry Design

    The demand for design talents is large.


    In the past few years, the world

    financial crisis

    The impact of China's clothing export trade has been affected.

    According to the latest statistics from the China Textile Import and Export Chamber of Commerce, the import and export situation of China's textile and clothing trade is quite good in the first quarter of this year.

    According to the latest statistics of the talent network of elite network, the demand for talent in garment industry has risen sharply in the first half of this year, which has doubled over the same period last year.


    A few days ago, the clothing talent network held a special recruitment meeting in the clothing industry in Chaoyang talent market in Beijing, bringing together enterprises and institutions with demand for talent recruitment in the fields of clothing, clothing, textiles, home textiles, shoes and caps, and job seekers, including students of the fashion design department of China Central Academy of Fine Arts, Beijing Institute Of Fashion Technology, Beijing University of Technology School of art design, Xi'an Polytechnic University clothing and art design college.


    It is understood that the current recruitment of clothing enterprises talents include

    Clothing design

    Plate making, fabric purchasing, sales manager, production management, merchandiser and so on.

    From the perspective of job demand, the most prominent designers are designers, fabric designers, graphic designers, display designers and typeset / plate making posts.

    "This year the demand for talent in the garment industry is becoming more and more inclined to creative talents with the original spirit," said the person in charge of the recruitment board.

    In addition, brand management and planning, overall image planning and other talents also have certain needs.


    Statistics show that garment designers account for 7% of the number of effective jobs, becoming the top of the top jobs in the apparel industry in the first half of this year.

    Second of the top positions are fashion designers.

    Plate making is a highly technical work. Its salary is mainly determined by its training level, job level and work experience. The monthly salary is between 3000 yuan and 20 thousand yuan.


    It is understood that in the country's more than 50 thousand garment enterprises, as many as more than 6000 in Shanghai, the demand for talent as many as 50 people, the supply of professional talent is obviously insufficient.

    According to a survey, only 4% of the professional and technical personnel in Shanghai clothing industry have professional certificates, and are engaged in garment design and plate making.

    On the one hand, clothing enterprises need a large number of professionals; on the other hand, job seekers lack the necessary professional skills.


    Among many garment recruitment positions, the demand of garment designers is the largest, and it is also the most inadequate professional personnel in the market.

    Many enterprises in Shanghai recruitment difficulties, had to go to Beijing, Shenzhen, Dalian and other areas of recruitment.

    In addition, international brands often focus on designers, requiring designers to be familiar with the production process, and have high requirements for aesthetic awareness and fashion trends.

    At present, most designers in the market need to receive professional undergraduate education, have 2 to 3 years of design experience, have a high fashion taste, have a deep understanding of fabric, yarn characteristics and profile technology, and are familiar with the international fashion trend, can independently complete the design tasks, and will use a variety of garment design software.


    At present, many colleges and universities in the country have set up fashion design major, but the education of clothing design and marketing majors in domestic universities is still lagging behind.

    Of course, it is very important because of lack of experience.

    Experts on employment guidance of elite network association say that graduates want to enter this line, and they can accumulate experience in garment product development, marketing, clothing theory research, publicity and commentary, and so on.

    In addition, some people who were engaged in jewelry, underwear, footwear, glasses and other retail industry, because of similar format, there is no lack of examples of successful pformation.


    People who know the market will design better.


    Domestic garment enterprises do not lack "

    Assembly line

    The designer of operation lacks the expanding talents who understand the market and will manage.


      

    No worries

    Career consultant analysis, some of the international clothing industry brands from agents to their own business, develop brand, but also to the clothing industry demand for talent has changed. When recruiting people, the company will pay attention to whether there is a well-known Brand Company work experience, whether it has contact with more front-end, more fashionable brand, whether there are overseas or Hongkong area work training experience.


    According to Zhang Ting, chief executive officer of Yiwen enterprise group, for college students who are highly professional in the clothing industry, if they choose some famous brands during their internship, starting from the store manager or backstage support department will be very beneficial to the development.


    To provide more practice and practice opportunities for students is a key issue for colleges and universities to consider.

    Beijing Institute Of Fashion Technology and Raffles International College, founded jointly by Beijing Institute Of Fashion Technology and Raffles College in Singapore, are doing more in this respect.

    According to Chen Heyong, a teacher of the school, the school will organize students to carry out real practice, participate in various designs and competitions of enterprises, so that students can gain confidence and practical experience in practice.

    For example, organizing students to design costumes for Hilton Hotel staff, which also won the semi-finals of the Beijing Tourism Association uniform competition, and successfully entered the finals.

    Let the clothing professional students organize the sales promotion activities of the shopping malls, the students themselves complete the whole process of hiring models, make-up, props, looking for sponsorship, until the completion of the performance.


    "Only when we understand the needs of the market and communicate well with all the staff in the market can we design a garment that has sales volume."

    Insiders said.


    Lack of high-end management talents


    More than half of the garment enterprises involved in recruitment need experienced talents. However, in recent two years, the rapid development of the apparel retailing industry and the shortage of local retail management personnel, coupled with the imperfect training opportunities and development mechanism, have led to the breakdown of talents in this area.


    Wang Jian, a career consultant with no worries, believes that taking clothing retail management talents as an example, it has to have a series of comprehensive abilities, such as the ability to choose shop, sales, analysis, training of shop assistants, the ability to display clothing items, etc., and the ability to control dozens or even hundreds of stores in the country.

    However, "talent in this area is hard to find."


    Also,

    High end management talents

    It seems to be hard to see in the market and is often mastered by headhunting companies.

    There are professional backgrounds, such as the background of clothing design, and then slowly embark on management positions. Talents such as design director, marketing director and so on are very scarce.

    Such talents are also targeted customers of headhunters.


    Of course, some enterprises want to cultivate their managerial talents.

    Here, they remind the graduating students that only one year or more is allowed to have a sense of identity towards the company and brand. They usually have a long-term plan for their future. Do not shortsighted or blindly follow suit.

    "Short-term job hopping" can hurt your career.

    Some enterprises hope that in addition to imparting knowledge and skills, colleges and universities can also enhance the construction of students' morality and quality.


     
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