Wang Changtian: To Be China'S "Murdoch"

Talking about the mode of light media again, even in his familiar and air-conditioned office, he received an interview with the first financial daily (micro-blog) Daily reporter.

After 5 years, the light media will eventually land on the gem, and in June 17th, the lighting will be successful.

According to the prospectus, the net profit of light media in 2010 was 112 million 820 thousand yuan, of which the tax concession and government subsidy amounted to 33 million 10 thousand yuan, accounting for 24.46% of the total profit of that year.

Analysts pointed out that if net non recurring earnings were deducted in 2010,

"Excitement is not enough. After all, the issue price is not known. There is still a long way to go.

For personal wealth will not think so much, and I personally can not sell for three years, more money to melt, or to realize the dream once. "

Wang Changtian looked out of the window.

In contrast to the appeal of 300027.SZ and 300133.SZ to bind the star system, it is still unknown whether the platform and content of the light media can be favored by investors. However, Wei Pengju, executive director of the Institute of culture and creative research of Central University of Finance and Economics, said that as the first publicly listed private media company after the separation of production and broadcasting, the light media will be an important reference no matter from the policy encouragement or the profit model.

Listing setbacks

It is also human nature that Wang Changtian can not conceal his anxiety. In the process of the development of the domestic media industry, it is not easy for a "TV station director" without a TV station to go to this stage.

In 1998, Wang Changtian left the TV station in the system and made a total of 100 thousand yuan to establish the first professional television planning and production organization in China, "Beijing light TV planning research center".

In November 1999, the general office of the State Council pmitted the document No. eighty-second, which was interpreted by the television industry as a signal of "separation of production and broadcasting".

This means that TV stations and private companies are on the same starting line, and TV stations will also buy programs from social production organizations.

At this time, Wang Changtian has started his own business in a humble office building pformed from a residential house. "China Entertainment report" has been born and popular broadcasting has quickly entered the cable TV station across the country.

Within half a year, more than 60 television stations signed up for the program with Wang Changtian.

Its basic mode is that the program of light media is provided free of charge to the television station, obtaining certain advertising time.

According to the regulations of the state, thirty minutes of program stipulates that 20% ads can be inserted, one to two minutes for the light, and four to five minutes for TV stations.

"In this mode, we take 40% of the advertising time, and 60% in the TV station.

TV stations and I formed no money to buy, advertising sales to cut off channel operating costs is profit.

The TV station advertisement is local sale, my advertisement is a national sale, my competitor is in some sense satellite TV and central television.

Wang Changtian said.

Within a short span of two years, a large number of private TV production companies have emerged.

The number of private companies participating in the "Beijing International TV Week" in 2000 alone amounted to 317.

Due to its strong strength, the four companies, namely, the light media, the pie, the joy and Tanglong, were dubbed "four private sons" by the industry at that time.

In 2003, the advertising revenue of light media exceeded 250 million yuan, covering more than 300 TV stations nationwide.

In 2004, the state formally implemented the reform of the cultural system, and launched the reform of "separation of management from operation" and "radio and television station system" in the broadcasting and television system.

It is pointed out that some radio and TV programs, including mass entertainment programs and social service programs, belong to the scope of industrial operation. This part should be oriented to the market and should be strictly organized according to the requirements of the modern property rights system and the modern enterprise system.

This is a policy encouragement.

"I profit 40 million to 60 million between 2003 and 2006.

2007 is a ridge, but we are coming. "

Wang Changtian said.

In an interview with our newspaper reporter in 2005, Wang Changtian said that the policy is rather vague. "Private participation, state holding, and private entities have independent entities. This is a vague area, and is the biggest uncertainty factor for the development of private TV enterprises."

At that time, profits were still growing, and Wang Changtian had begun to look for new models. Its new positioning was that light media was a provider and operator of multimedia content guided by new media and new technologies.

From this year on, the news about the listing of light media continues.

There are more rumors that Wang Changtian wants to sell the light media to Huayi's Wang Zhongjun.

In 2007, light media merged with Hua You Shi (Music), but less than half a year, it was convenient for "divorce".

This time, it was thought by the industry that the curve was not listed on NASDAQ.

In 2008, it was a relatively low tide of light media. The profit of that year was only 13 million yuan.

However, in the macro background of the Renaissance of cultural industry, this year, the light media, which joined the film and television activities, gained more than 100 million yuan loan amount from Beijing Bank (601169.SH), laying the groundwork for reopening the stock market.

The light media, the high-profile investment of Astro Boy in 2009, is the most symbolic symbol to enter the film and television industry.

So far, its film and television business has entered the top three of the country, and the profit has accounted for 32% of the company.

In addition, the activity business built on the media platform accounted for 11% of the total, while the TV business which occupied the main position decreased, but it still accounted for 57%.

Wang Changtian said that the three is the integration of content and channel.

Essentially different from Huayi.

"Our model is actually a bit like Tencent. All of their original businesses are built on QQ, expanding and pulling apart from each other.

We rely on the TV network, which is endogenous, the combination of internal resources, what we want to do, no one to find people, no projects to find projects. "

When the newspaper talked about Huayi Brothers, Wang Changtian expressed willingness to compare with Tencent, although they were the same underwriter as the Huayi Brothers listed company, "CITIC construction investment", "because it is the same family, so there will be a distinction between the development of each other's business models."

Wang Zhongjun said in an interview with our reporter that Huayi is a large cultural industry company. Its full name is "media" two words. In the development of derivatives, there will also be a television production department. Unlike the light media, its production program is directly sold to the TV station.

It seems that both sides seem to have a sense of "reaching the same goal".

Wei Pengju believes that the two sides are essentially different. The light media is a listed company with the concept of media. Huayi is also a listed company with the concept of film and television as its concept.

Ray media has 12 years of experience in TV production. Huayi's business has just started. It is not possible to catch up with the light media in the short term. After all, the light media also owns the largest terrestrial TV program distribution network in China. In the country, it has built up a network of programs covering more than 1200 times daily covering 307 terrestrial channels (including municipal level TV stations and some provincial level terrestrial TV stations). Such a strong program broadcasting platform advantage has contributed to the branding development of light media program production.

Under such brand aura, the TV program produced by the light is the 10 day broadcast program and the 1 week weekly broadcast column. The daily production volume is 5.5 hours, which is equivalent to the production scale of a provincial TV station.

The company's television business mainly achieves revenue through two ways: first, it uses television columns to get advertising time, and achieves revenue through patch advertisements and placement advertisements; and the two is direct selling of TV columns, usually selling the broadcasting rights of TV columns in specific areas and specific periods to television stations.

Another difference between Huayi and Huayi is that its film and television business is mainly centered on the project.

Wang Changtian said he would increase investment and have more control over some films.

But for the film and television companies scrambled for the cinema, Wang Changtian said, light media has no goal.

Unlike Huayi's "star shares", the management share of light media backbone accounts for almost 20%.

And signed a locking agreement with the company, three years not to sell shares, including Wang Changtian himself.

This basically avoids the management risk brought by "breaking up with stars".

Increase program production in the future

The media concept stocks, which have been listed both at home and abroad, have not been performing well in recent years.

Under the influence of the financial crisis, the concept of China's stock market has fallen and its market value has shrunk.

China's stock market in 2006 ~2007 pushed the Shanghai Composite Index to a record high of 6124.04 points, then plunged sharply and fell to 1664.93 points in 2008, or more than 70%.

This is also a major reason why media companies, including light media, postponed the listing.

Some experts say that if the media concept stocks are more stable, the biggest risk comes from the change of policy level.

According to the trend of blowout growth of entertainment programs in TV programs, a number of media reports said the SARFT will introduce a new deal, requiring all local TV stations to broadcast entertainment programs from 17 to 00 to 22: 00 in July, and entertainment programs should not be broadcast more than three times a week.

In this regard, Wang Changtian believes that the overall impact is positive.

If there are only three entertainment programs in each TV station, adding up to 100, means that each program is in a more highly competitive way. Every family concentrates on the program and demands higher production of the program, including resources, talents, funds and so on. The light media is making difficult programs, and TV stations find it difficult to do so. The light media has advantages.

"After the restricted broadcast, several TV stations have been looking for me. I hope we can make large programs, and there are some foreign draft mode programs, which are very demanding.

Our demand has increased, which will not affect us. "

Wang Changtian said that if there is risk, it comes from the management of content.

He revealed that in the future, the daily production time of light media program will increase from nearly 6 hours to 8 hours, and content style will expand from entertainment to fashion.